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The Case for Short and Sweet
Once in a while, we like to highlight a strong opinion, and Ron Romanski has one. In a post at the Business 2 Community blog, he says lengthy newsletters should ...
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Four Ways to Take Control of Your Copywriting Process
Mark Brownlow once waited in silent trepidation as he watched a tarantula crawl across his hand. "The experience comes to mind every time I face a blank piece of paper," ...
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Four Tips for a Terrific Headline
"It's time to master the headline, to get it right where the copy counts most by paying attention to those critical words that appear at the top of your email ...
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What Your Real Website Can Learn From a Fake Website
As part of their marketing campaign for Ridley Scott's futuristic Prometheus—an Aliens prequel—producers created a corporate website for the fictional Weyland Industries. And after exploring the well-conceived www.weylandindustries.com, Carol Tice believes ...
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Four Tips for Subject-Line Success
Even experienced email marketers agonize over subject lines—polishing, editing, tweaking, and perfecting 50-character phrases until they're just right. After all, a single word can make the difference between a subscriber's ...
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What Gardening Can Teach You About Keyword Plans
What can gardening techniques teach you about growing a keyword plan? Quite a lot, it turns out. "When you plant seedlings, you need to plant them in groups according to ...
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Three Email Copywriting Tips for Non-Pros
Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you—or someone on your overtaxed team—is trying to create effective messages ...
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Five Tips for Creating a Productive Subscriber Experience
"[F]or most messages," writes Carolyn Kopprasch at the Emma blog, "email is just a starting point for a customer who will then go on to purchase, donate, share, comment, or ...
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Four Ways to Optimize Your Email's Call to Action
Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot.
During ...
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Four Timeless Email Copywriting Commandments
Any successful email campaign begins with a good offer. But you won't close the sale or earn the click-through if your copy doesn't do its job.
For instance: Are you ...
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The Importance of the Right Offer in Lead Generation
According to Dan McDade, the foundation of any lead generation program is the right offer—one that intelligently addresses a prospect's real problems. "When you fully understand their pain points and ...
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The Importance of Variety in Email Campaigns
Have your email campaigns gotten into a rut?
When you bombard subscribers with the same basic message over and over again, your offers start to lose their power—even when they ...
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The Hazards of a 'Bad News' Email Subject Line
There's a good chance you've gotten email with the phrase "bad news" in the subject line.
"It has been used by a number of Internet marketers to increase response rates, notably ...
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Five Email Design Must-Haves
The average email subscriber faces an inbox filled with clutter. Once she sorts through a variety of personal, professional and marketing messages, she won't look kindly on messy or incoherent ...
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Writing Copy That Closes the Deal on Your Sales Page
In a guest post at Remarkablogger, Amy Harrison notes the strange tonal shift that happens on the way to a website's sales page: "Whilst your blog content might have the ...
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One Very Convincing Reason to Test
A recent edition of "Which Test Won" recounts an A/B test in which DIYthemes, a template system for WordPress, invited visitors to sign up for email newsletters. Version A used ...
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Why 'Free' Content Might Cost You Thousands
It was an innocent mistake that had dramatic—and costly—consequences. Employees of Canadian copywriting company Webcopyplus believed that Web images without copyright notices were in the public domain. And, operating on ...
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Three Crucial Questions to Ask an SEO Copywriter
When outsourcing your SEO, says Heather Lloyd-Martin, you have to ask the right questions if you're going to find the right candidate. "SEO copywriting professionals can have a wide variety ...
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Craft an Online Quiz: Boost Leads and Results
Few things are more fun than learning about yourself, right? At least when the Net makes it easy.
Consider the explosion of personality test apps on sites like Facebook or MySpace—or ...
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Four Reasons to Revive the Bulky Direct Mail Piece
"Just a few years ago, I could count on receiving a mailbox-full of direct mail nearly every day, including the crown jewel of direct marketing, the BIG direct mail piece," ...
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