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Three Arguments to Promote Smarter Email Campaigns
In a post at Marketing Insights, Tom Meriam recounts a nightmare scenario described by one of his prospects: Two weeks into a new job, the CEO demanded that an email ...
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Four Steps to More Effective Virtual Business Meetings
Besides saving time and money, teleconferences offer other rewards. For one thing, they can be recorded for further review. And they are flexible: Participants can be patched into a virtual ...
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Content Marketing Lessons From The Daily Show
The Daily Show had been on TV for three years before audiences took notice. Back in 1999, when the show first aired, its inconsistent format and lack of focus all ...
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What Can You Accomplish in 10 Minutes? (A Lot.)
In a post at Great B2B Marketing, Christopher Ryan recalls a fitness instructor who observed how members with New Year's resolutions crowd the gym in January—and often vanish by February. ...
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How to Overcome the Social Shakes and Get Your Brand Out There
It's OK to feel nervous about taking the social leap; it's a vast frontier with lots of possible pitfalls. It can make you feel pretty darned small. But there's a lot ...
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The Four Starring Roles Every Business Project Needs
As social media marketers know, social outreach projects need to function like clockwork—often in real time—to be truly effective.
But how do you build project teams that consistently produce? Here's an ...
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Don't Let Doubt Kill Your Big Idea
It happens to any innovator: As you develop a big idea, doubt inevitably sets in. "If you are doing something that hasn't been done before, careful analysis will by definition ...
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What You Can Learn From Steve Jobs
"Few of us have the chance to achieve 1/100th of what Steve Jobs has achieved," writes Bill Taylor at Harvard Business Online. "But all of us can look at his ...
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Three Keys to Maintaining Google-Style Business Innovation
In an interview at Adweek, Google's Head of Global Ad Marketing Lisa Gevelber explains the mission of Think Quarterly, the company's new business magazine. Google realized that "a lot of ...
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Three Ways to Avoid Disastrous Customer Service
"The company clearly understood the market," writes Barbara Bix at MarketingProfs. It had created a new product with all the right features and benefits, one that was earning rave reviews ...
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Six Traits of an Effective B2B Social Media Conversationalist
As we leave the summer behind and gear up for a fresh, crisp autumn B2B marketing push, here's a quick question to ponder: How's that social media outreach going for ...
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How to Be a Great Panel Moderator
Got your social strategy off the ground? Want to draw more attention to it? Consider increasing your business's profile at an industry conference. Even if you aren't ready to keynote, ...
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Four Lessons From the Social Business Trenches
On CMSWire, Web engagement strategist Dion Heathcliff shares what he has learned from successful—and not so successful—social businesses in recent years. The lessons he offers address "what to focus on and what ...
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Nine Questions to Ask When Hiring an SEO Expert
If you're not an SEO expert, you might wonder what to ask when hiring SEO staff or consultants. How do you tell the difference between someone who knows exactly what ...
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Use Social Serendipity to Boost Innovation
What is serendipity? You could say it is a manifestation of creativity whose inspiration comes from outside. More companies are finding that serendipity is a huge factor in innovation processes, ...
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Three Mistaken Beliefs That Can Cripple Marketing Teams
What makes for a great marketing team? A dynamic leader at the helm? The right mix of compatible personalities? A steady influx of new talent? Or could making assumptions like ...
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Six Tips for Presenting a Social Media Strategy to the C-Suite
If you are rockin' the social sphere, at some point you may have to present your work to some higher-ups. No pressure.
Just remember this: Your presentation could mean the ...
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How to Present Analytics to Your Leadership Team
"Visits, pageviews, time on site, time on page, unique visitors, conversions, impressions, click-throughs, view-throughs," writes Zack Pike in an article at MarketingProfs, "the list of metrics used to measure the ...
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Four Steps to Becoming a Social Business
Edelman's David Armano, an expert in idea conceptualization, has put together a chart that lets you graph your progress as a social media high-flyer in four steps: crawling, walking, running ...
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Four Ways to Protect Customer Data
The massive data breach at Epsilon has everyone thinking about ways to secure customer data. According to Kevin Skurski, security begins with knowing just how much information you have. "Customers' ...
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