Management

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• How to Use a Fear of Social Media to Improve Your Outreach
  At the recent Marketing 2.0 Paris conference, Domino's Ramon De Leon showed how he is blazing social trails at his Chicago pizza shop and laughing off any fears about ...
  Management, Marketing Tips, Social Media
• Three Tips for Making Smart Hires
  Successful marketing requires a strong team—whether it's dealing with customers on the front line, writing copy for email campaigns or developing products. "One way to hire smart is to never ...
  Collaboration, Management, Small Business
• Three Tips for Maintaining a Solid Voice-of-the-Customer Program
  In a recent issue, we discussed the importance of setting up a responsive social listening strategy, including addressing the voice of the customer (VoC). Here's a closer look at what ...
  Management, Measurement, Social Media, Voice of the Customer
• Three Rules for the Small Business CEO
  "At least once every day I consider replacing myself with a 'real' CEO," writes Ian Lurie at Conversation Marketing. "Then I could just be the nerd in the cave, writing ...
  Hiring Outside Resources, Management, Small Business
• How to Get C-Suite Support for B2B Mobile Marketing
  "Mobile holds tremendous potential for B2B audiences," says CK Kerley in a slide presentation at CK's Blog. But many B2B executives "still see mobile as B2C media," she notes. Well, ...
  B2B Marketing, Management, Measurement, Mobile Marketing
• Five Key Assets of a Good Social Community Manager
  You've heard a lot about social community managers, but what exactly do they do? In short, they monitor conversations in the social media space (and that takes a lot more than ...
  Community, Management, Social Media
• Put That Bad SEO Experience Behind You, and Move On
  "Over the last dozen-plus years, unscrupulous SEO [companies] have given the entire search engine optimization industry a bad rep," writes Stoney deGeyter at Search Engine Guide. "It seems like every ...
  Management, Search Engine Marketing, SEO
• Questions Any Sales Manager Should Be Able to Answer
  "Would you ask the best violinist in an orchestra to take over as conductor without any preparation?" asks Michael Leimbach in a Pro article at MarketingProfs. "Probably not. And if ...
  Lead Generation, Management, Small Business
• A Four-Part Plan for Harmonious Customer Service
  "I've recently come across a communication and knowledge management model called DIKW that is about how we act at our jobs," writes Paul Williams at the MarketingProfs Daily Fix blog. ...
  Creativity, Management, Marketing Analytics
• Four Ways to Kill Off Unproductive Aspects of Your Business
  If you're like most small businesses, you don't spend much time on internal seek-and-destroy missions that identify and kill unproductive elements. That, says Auren Hoffman at the Summation blog, is ...
  Management, Marketing Smarter, Small Business
• Watch What You Say
  When you work with contractors such as copywriters and Web designers, you might not realize that certain casual statements can earn you membership in the "difficult client" category. Rick Sloboda ...
  Hiring Outside Resources, Management, Small Business
• He Ain't Heavy, He's My Colleague
  If the impact of the recession has left your employees battered and bruised, why not make a special point of letting them know how much you value their contributions? "The effort ...
  Career Management, Management, Recession
• Tough Love for Tough Luck
  If your company is on life support, don't expect sympathy or gentle encouragement from George Cloutier, the CEO of American Management Services and author of Profits Aren’t Everything, They're the ...
  Management, Recession, Small Business
• The Benevolent Hacker
  "When a 12-year-old can gather information faster, process it more efficiently, reference more diverse professionals, and get volunteer guidance from better sources than you can at work," write Bill Jensen ...
  Creativity, Management, Marketing Analytics
• Keep Calm and Carry On
  It's hard to maintain a positive attitude as the recession's negative impact continues to challenge businesses like yours. "The relentless tide of bad news may tempt those in charge to ...
  Management, Marketing Smarter, Recession
• See Me During Office Hours
  During the recession, you've actively adjusted your message to address the needs and concerns of customers and prospects. But have you assuaged the fears of worried employees with similar gusto? If ...
  Creativity, Management, Recession
• Chop That up Even Finer
  "The problem with the word 'segmentation' is that it has lost its meaning," says Andy Hasselwander in a recent post at the B2B Marketing Confidential blog. "Like [saying] 'analytics,' saying ...
  B2B Marketing, Management, Sales, Segmentation
• We Can Make Music Together
  In a video at TED.com, Israeli conductor Itay Talgam gives a spirited 20-minute talk on what modern leaders could learn from great conductors. Interestingly, a lot of the principles he presents ...
  Management, Marketing Tips, Social Media
• Are You That Into Me?
  "During the sales process [with potential email service providers] you will meet rainmakers, executives, subject-matter experts, high-level technical support, and creative directors and so on," says Bryan Stapp in a ...
  Email Marketing, Management, Sales
• Why Salespeople Fail
  "It's a battle of the plans, and the person with the stronger plan wins," says Steven Kraner at Hightechguru.com, and it's the main reason why high-tech salespeople fail. Technology buyers ...
  High-Tech Marketing, Management, Sales