-
Four Ideas for Finding More Time to Create Content
A note to our
readers: MarketingProfs has decided to cease publication of the
Get to the Po!nt (GTTP) newsletters, and this issue of the Content Marketing
GTTP is the last you'll be receiving. We ...
-
Create Colorful Visual Content―Without Busting Your Budget
The growing popularity of visual content platforms such as Pinterest and Instagram shows that people crave eye candy. But do companies need to hire expensive graphic designers or buy expensive ...
-
How to Build Email Lists With Social Media
Using social networks like Facebook and Twitter to grow your email list might be a task that's easier said than done.
"[E]ven your most dedicated fans and followers will likely not ...
-
Give Your Story a Happily Ever After
Marketing on multiple platforms reveals your storytelling savvy, and it has the potential to make your business more relevant to prospects. But it also demands finesse, consistency, and elements of ...
-
Three Tips for Preserving Your Online Anchor Identity
In the push to optimize your Web presence for local search, it's important to avoid techniques that tamper with your anchor identity—the name, address, and phone number contained in your ...
-
Before You Plan: Four Vital Questions About Your Content Marketing
Although he has helped numerous clients formulate content marketing plans, Mike Sweeney encountered what he terms "planner's block" when attempting to devise a plan for his own company. How could ...
-
Three Common Email Errors and What You Should Do About Them
A few minutes after sending an email to thousands of subscribers, you notice that something isn't right. Perhaps it's a typo that slipped through your copyediting process; or maybe you ...
-
Five SlideShare Tips for Getting Your Content Noticed
You've produced content for your website, blog, and social networks... but why stop there? Extend your content's reach to SlideShare's 60 million monthly users, who view a whopping 130 million ...
-
Four Email Marketing Trends That Remain Strong
If you've been an email marketer for awhile, you know how swiftly the landscape can change and evolve: What worked in 2011 won't necessarily work in 2012.
Scary thought, yes. But ...
-
How to Create Your Own Podcast
Many marketers resist using podcasts as a marketing tool, even though they can be an effective way to engage an audience. That's likely because creating a podcast seems much too ...
-
How to Choose Stock Images for Your Email Campaigns
"When you think about your creative content, many factors come into play: your copy, your font choices, the layout and, of course, the images you choose to communicate your message," ...
-
How to Defeat Six Fierce Opponents of Compelling Content
Clear content comes from focus and clear thinking. Unfortunately, focusing on the task at hand is not always easy—nor is clear thinking when you're confronting a nasty set of opponents ...
-
Five Tips for Building Brand Fidelity With Tumblr
Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images.
Might Tumblr be the ...
-
Three Tricks for Getting Your Lead Gen Program Where You Want It To Go
"According to an old expression, even a man lost in the woods knows where he wants to go," writes Dan McDade at MarketingProfs. That adage can apply to the lead ...
-
A Seven-Step Road Map for Your Content Marketing
Getting started on your content marketing is like planning a journey—deciding where to go and how to get there. "Have a roadmap of what you want to accomplish, but plan ...
-
Four Ways to Optimize Your Email's Call to Action
Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot.
During ...
-
Three Ways to Make Your Content Search-Friendly
In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king.
"I can't say that I'm a fan of using this relatively grating ...
-
Four Ways to Own the First SERP
"When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article ...
-
Five Ways to Boost B2B Fan Engagement on Facebook
Eloqua has put together an entertaining slideshare presentation just in time for the new year of B2B social outreach. In "10 Ways to 'Solve' Facebook for B2B," Eloqua recounts how ...
-
Five Tips for Attaining Editorial Excellence
People tend to remember the best or the worst, but not so much what's in between those extremes. So, as a marketer, your content should radiate goodness—and not distract with ...
MarketingProfs uses single