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• The Main Reasons Consumers Dislike (and Like) Online AdsAyaz Nanji
  The older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research from Choozle.
  Advertising, Digital Marketing, Online Marketing, Research, Survey Data
• #SocialSkim: Facebook's Netflix-Like Shows, Algo Change; Snapchat's Scary Slump: 10 Stories This WeekChristian Neri
  Facebook eyes original TV-like shows for this summer; Snapchat scares investors, releases suite of new features to combat Instagram; Facebook's latest algorithm change; Instagram eyes global markets; the niche social ...
  Advertising, Community, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Publishing, Snapchat, Social Media, Social Networking, Twitter, Videos
• Google Paid Search Trends: 1Q17Ayaz Nanji
  The proportion of clicks on Google AdWords units that originated from mobile phones increased significantly in the first quarter of 2017 (1Q17) compared with the first quarter of 2016, according ...
  Advertising, Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• How Direct Mail Is Winning in the Age of the Internet [Infographic]Laura Forer
  Think direct mail is dead? Think again, according to this infographic from Experian. Check out the numbers on this billion-dollar industry.
  Advertising, B2C, Customer Relationships, Digital Marketing, Direct Marketing, Email, Email Marketing, Print Collateral
• #SocialSkim: Twitter's Livestream News and Live Shows, YouTube's New Design: 10 Stories This WeekChristian Neri
  Facebook and Twitter dominate the social conversation: Twitter's 24/7 news livestream and live shows; YouTube's new design; Facebook's QR codes for in-store rewards, Instant Games on Messenger; Google+'s searchable topics ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google+, Marketing Strategy, Mobile Marketing, Publishing, Social Listening, Social Media, SocialSkim, Twitter, Videos, YouTube
• The Ideal Pre-Roll Ad Lengths for Short-Form VideosAyaz Nanji
  Most consumers say they expect a pre-roll ad to play under 15 seconds on a video that's up to one-minute long, according to recent research from AOL Advertising.
  Advertising, Content, Research Summaries, Survey Data, Videos
• 10 Performance Marketing Stats Marketers Should Know: Europe [Infographic]Laura Forer
  See what's happening in performance marketing in Europe—and whether you're up to speed with trends there.
  Advertising, Attribution Modeling, Email Marketing, Marketing Budgets, Mobile Marketing, SEO
• Four Ways to Use Recent AdWords Updates to Power Up Your Ad PerformanceJanet Janzen
  In the past year, Google made changes to AdWords intended to open up new channels for marketers on mobile devices. Here are four easy tweaks that will make the most ...
  Advertising, Google, Mobile Marketing, PPC Campaigns, Search Engine Marketing, Targeting
• Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?Jessica Neville
  Moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands. Those "micro-moments," as Google has ...
  Advertising, Marketing Strategy, Mobile Marketing, Search Engine Marketing
• #SocialSkim: LinkedIn's Major New Milestones, Twitter's Growth Rebound: 10 Stories This WeekChristian Neri
  This week: LinkedIn hits half a billion users, rolls out new Matched Audience ad targeting; Instagram's growth accelerates, nears 1 billion users; Twitter reports growth, plans to livestream content 24/7; ...
  Advertising, Career Management, Content, Digital Marketing, Digital Theory, Facebook, Influencer Marketing, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Social Analytics, Social Media, SocialSkim, Targeting, Testing, TV, Twitter
• Are Ads Adjacent to Offensive Content Viewed as Endorsing That Content?Ayaz Nanji
  Nearly one-third of Americans think ads adjacent to offensive online content imply that the advertiser endorses or approves of that offensive material, according to recent research from YouGov.
  Advertising, Brand Positioning, Research Summaries, Sales and Advertising, Survey Data
• The 20 Most Visible Sites on Google Search ResultsAyaz Nanji
  Amazon.com is the advertiser that appears most visibly in Google paid search results, whereas Wikipedia is the site that appears most visibly in the organic results, according to recent research ...
  Advertising, Digital Marketing, Google, PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines, SEO
• Supercharge Your Display Ad ROI With Call Attribution [Infographic]Laura Forer
  Spend on display ads is exploding, but their perceived ROI remains low. One reason: attributing phone calls to display ads is challenging. Check out five steps marketers can take to ...
  Ad Copy, Advertising, Attribution Modeling, Integrated Marketing, Measurement, Metrics
• #SocialSkim: All About Facebook's F8, YouTube's 'Adpocalypse': 10 Stories This WeekChristian Neri
  This week: Facebook's suite of new apps, tools, and features; YouTube's 'adpocalyptic' algorithm change; LinkedIn's new privacy policy; Snapchat's impressive augmented reality Lenses and self-serve ad platform; 20 video content ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, SocialSkim, Videos, YouTube
• What Do Publishers Really Want From Ad Platforms?Shay Brog
  The good news: The proliferation of new ad platforms and formats has created a lot of opportunities for publishers. The bad news: The proliferation of new ad platforms and formats ...
  Advertising, Branding, Customer Experience, Publishing, Websites
• #SocialSkim: Instagram Stories Surpasses Snapchat, Facebook Launches Free Workplace: 12 Stories This WeekChristian Neri
  Instagram Stories surpasses Snapchat's user base (in 9 months!); Facebook introduces a free version of its work collaboration tool; Twitter launches a data-light version; LinkedIn changes its revamped desktop design; ...
  Advertising, Career Management, Collaboration, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Mobile Marketing, Public Relations, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• Ad Agencies Should Stop Charging Clients Up Front: Three Lessons From Jerry MaguireCarey Dodd
  Perhaps it's time marketing and advertising agencies re-evaluated their mission statements and standard operating procedures. Here are three still-relevant catchphrases from Jerry Maguire that agencies can learn from.
  Advertising, Hiring Outside Resources, Marketing Strategy, Metrics, Pricing
• Diversifying Ad Spend: Why Mobile Marketers Need Both David and GoliathTom Cummings
  Although Facebook and Google dominate mobile advertising, marketers run the risk of relying too much on them for the results their brands need. Spreading spend across a variety of channels ...
  Advertising, Facebook, Google, Mobile Marketing
• Five Steps to Successful Audience Targeting in Online Ad CampaignsMichel Benjamin
  These five steps for successful audience targeting will enable you to pair audiences with the right messaging to communicate in more personal and meaningful ways, ultimately allowing you to reach ...
  Advertising, Campaign Management, Data, Targeting
• Traditional vs. Programmatic Media Buying [Infographic]Laura Forer
  Programmatic ad buying can be more efficient than traditional ad buying, but what else do you need to know before making the switch? Check out this infographic to compare traditional ...
  Advertising, Digital Marketing, Marketing Automation, Marketing Smarter, Technology