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• The Complete Guide to Facebook Ad Targeting [Infographic]Laura Forer
  The options for Facebook ad targeting are plentiful. This infographic sorts them into an easy-to-read list to help you make your ads effective.
  Advertising, B2B Marketing, B2C, Facebook, Social Media, Targeting
• #SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This WeekChristian Neri
  This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Snapchat, Social Listening, Social Media, SocialSkim, Web Content
• Eight Steps for Running a Successful Addressable TV CampaignNick Lockard
  Addressable TV is a powerful advertising tactic. Its advantages lie in the data available for targeting, its ability to significantly reduce waste, its ROI measurability, and the post-campaign data that ...
  Advertising, Campaign Management, Targeting, Television, TV
• How to Navigate the Social Media Advertising Solar System [Infographic]Laura Forer
  Advertising on social media is one thing, but gaining maximum impact for your ad spend is another. This infographic will help you figure out how to use your money wisely ...
  Advertising, Facebook, Instagram, LinkedIn, Pinterest, Social Business, Social Media, Twitter, YouTube
• Google's Biggest Search Algorithm Updates of 2016 [Animated Infographic]Laura Forer
  Google continually updates its search algorithm, and marketers need to keep up if they want to rank high in search results. See the biggest updates from the past year—and what ...
  Advertising, Google, Google Analytics, Inbound Marketing, Search Engine Marketing, Search Engines, Websites
• Seven Video and Social Media Marketing Calculations for 2017Tom More
  Mark Zuckerberg said at the end of 2015 that we would be in the "Golden Age of Video" for some five years. So... it's not over yet, and business owners' ...
  Advertising, Augmented Reality, Content, Content Marketing, Digital Theory, E-Commerce, Marketing Strategy, Social Media, Videos, Virtual Reality
• Social Media for E-Commerce Marketing [Infographic]Laura Forer
  Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way.
  Advertising, Customer Service, Facebook, Instagram, Pinterest, Snapchat, Social Business, Social Media, Social Networking, Targeting, Twitter
• Eye-Tracking Study: Online Ad Elements and Formats That Get AttentionAyaz Nanji
  Which online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to content websites?
  Advertising, Customer Behavior, Digital Marketing, Eye Tracking, Research Summaries, Websites
• #SocialSkim: LinkedIn Data Deal to Help Marketers, Facebook Tests Messenger Ads: 12 StoriesChristian Neri
  LinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, LinkedIn, Snapchat, Social Analytics, Social Media, SocialSkim, Targeting, Trump, Tumblr, Twitter, Videos
• How Marketers Can Use Snapchat in 2017 [Infographic]Laura Forer
  Snapchat can be a great tool for marketing and advertising. This infographic explains some of its most useful and effective features.
  Advertising, B2C, Customer Engagement, Snapchat, Social Media, Videos
• Who Searches on Bing, and Why They're Important for Marketers [Infographic]Laura Forer
  The Bing network of search engines reaches one-third of PC searchers. Who are they, and how can your business benefit from reaching them?
  Advertising, Customer Behavior, Search Engine Marketing, Search Engines
• #SocialSkim: The Biggest Social Channel You're Missing Out on, Twitter Abandons E-Commerce: 12 Stories This WeekChristian Neri
  This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Publishing, Sales, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Video Blogs, Videos
• Fixing Native Advertising [Infographic]Laura Forer
  Native advertising has become a source of revenue for many publishers. But trust is an issue: Consumers often feel deceived by both the media and native ads. Here's some insight ...
  Advertising, Customer Relationships, Native Advertising
• #SocialSkim: Why LinkedIn Just Lost 6 Million Users, Twitter’s Plans to Shift Course: 13 Stories This WeekChristian Neri
  This week: LinkedIn's fight with the Kremlin; Twitter distances itself from... social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social's role in hot B2B trends; Zuckerberg’s ...
  Advertising, B2B Marketing, Content, Facebook, Instagram, LinkedIn, Marketing Strategy, Millennials, Mobile Marketing, Snapchat, Social Media, SocialSkim, Twitter, YouTube
• How to Make Powerful Facebook Ads With the Help of Your Customer Service TeamParker Davis
  Facebook ads can be powerful, but only if you avoid some common mistakes. Here's how your customer service team can help you do just that so you can create better ...
  Advertising, Content, Copywriting, Customer Insight, Customer Service, Facebook, Research, Social Media
• Facebook Advertising 101 [Infographic]Laura Forer
  Are your Facebook ads set up for success? Targeting traffic on the social site can help small businesses generate leads and sales, but it helps to know where to start ...
  Advertising, Facebook, Marketing Tips, Social Media, Targeting
• Newspaper Readership Trends by Platform and AgeAyaz Nanji
  Newspapers reach 169 million adults in the United States each month via print and digital, according to recent research from Nielsen Scarborough.
  Advertising, Content, Customer Behavior, Newspapers, Research Summaries
• 10 Rules for Effective Facebook Marketing [Infographic]Laura Forer
  Putting your brand on Facebook is one thing. But making it effective on the social platform is another. Which of these 10 tips can you check off?
  Advertising, Facebook, Social Media
• Goodbye Google Keyword Planner, Hello Keyword Research Using PPCDavid Zimmerman
  Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But ...
  Advertising, Content, Content Marketing, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, SEO, Web Content
• The Four Pillars of Performance for Digital Marketing CampaignsTom Burg
  Even as marketing changes at breakneck speed, some things stay the same. The four pillars of performance have withstood the test of time, so keep them in mind to improve ...
  Advertising, Creativity, Customer Acquisition, Customer Engagement, Marketing Strategy, Measurement, Metrics