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• Healthcare Marketers' Secret Weapon: The Phone [Infographic]Laura Forer
  Healthcare marketers have unique challenges—but also unique solutions. One channel that is often overlooked by other marketers can be beneficial to those in healthcare: the phone. Check out the infographic ...
  Advertising, B2C, Customer Behavior, Customer Communications, Marketing Strategy, Telemarketing
• How Much Do Instagram Ads Cost? [Infographic]Laura Forer
  As Instagram matures, brands are finding more ways to use it, and users are finding more ways to interact with brands. Check out today's infographic for stats about the social ...
  Advertising, Customer Behavior, Facebook, Influencer Marketing, Instagram, Social Media
• Google and Facebook Dominate US Digital Ad MarketAyaz Nanji
  The digital ad market in the United States is largely a duopoly controlled by Google and Facebook, according to recent research from eMarketer.
  Advertising, Digital Marketing, Facebook, Google, Research Summaries
• #SocialSkim: Facebook Nixes a B2B Feature, Governments Grow Weary of Social: 10 Stories This WeekChristian Neri
  This week: Facebook pulls an important B2B targeting capability; Messenger hits 1.3 billion users, but not all's well; Pinterest reorganizes with boards within boards; Twitter pins hopes on a new ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Twitter
• Three New Facebook Ad Features to Boost Your ROIRicha Pathak
  Facebook recently introduced new features that help advertisers garner more return on their social media advertising investments. These three features, especially, are worth a try.
  Advertising, Facebook, Mobile Marketing, Social Media, Testing
• #SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This WeekChristian Neri
  Snapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for "Watch"; Twitter's new account-sharing feature; a year into LinkedIn ProFinder; Facebook's ad ...
  Advertising, Augmented Reality, Career Management, Content, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Twitter, Videos
• Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]Laura Forer
  Google ads are a competitive space. Check out this infographic for seven tips—with supporting data—to help you get the best ROI on your ads.
  Advertising, Google, Search Engine Marketing, Writing
• #SocialSkim: Facebook Rolls Out 'Watch,' LinkedIn's New Audience Network: 10 Stories This WeekChristian Neri
  Facebook's YouTube competitor Watch goes live; LinkedIn's major new Audience Network tool; WhatsApp gets serious with a business app; where Snapchat still beats Instagram; the app Millennials say is more ...
  Advertising, B2B Marketing, B2C, Content, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Four Facebook Remarketing Ads That Enhance E-Commerce RevenueShane Barker
  With 2 billion monthly active users on Facebook, the question is no longer whether you should advertise on the platform—but how. Here are four types of Facebook retargeting that can ...
  Advertising, B2C, E-Commerce, Facebook, Mobile Marketing, Retail Marketing, Sales, Social Media, Targeting, Videos
• The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic]Laura Forer
  With so many targeting options for Facebook and Instagram ads, figuring out the combination that will give you the best results can be a challenge. Today's infographic clearly illustrates all ...
  Advertising, Behavioral Marketing, Demographics, Facebook, Instagram, Segmentation, Social Media
• Facebook Advertising Benchmarks for 2Q17Ayaz Nanji
  The average clickthrough rate on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans.
  Advertising, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• The Complete Guide to Twitter Advertising Targeting Options [Infographic]Laura Forer
  Twitter offers a lot of options for targeting your ads. This infographic breaks them down into an easy-to-follow guide to ensure your ad dollars are being spent on the right ...
  Advertising, Behavioral Marketing, Demographics, Segmentation, Social Media, Twitter
• The Who, What, Where, When, Why, and How of Ad-Blocking [Infographic]Laura Forer
  Google is releasing its own ad blocker for Chrome in 2018. What does that mean for marketers? The ad-blocking phenomenon is complex and can put a crimp in your ad ...
  Advertising, Customer Behavior, Google, Marketing Challenges, Mobile Marketing
• #SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This WeekChristian Neri
  This week: Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Location-Based Marketing, Obama, Pinterest, Snapchat, Social Media, Television, Trump, TV, Twitter
• Is There Such a Thing as a 'Brand Fail' Anymore?Dan Brotzel
  When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to ...
  Advertising, Brand Awareness, Brand Loyalty, Brand Management, Branding, Customer Behavior, Customer Relationships, Public Relations, Social Media
• The 10 Biggest Advertisers in the United StatesAyaz Nanji
  Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to recent research from Kantar Media.
  Advertising, Research Summaries, Sales and Advertising
• Why Your Paid Social Is Failing, and Best-Practices for Social AdvertisingJen Kern
  Social marketing is different because your audience talks back—immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads ...
  Ad Copy, Advertising, Branding, Content, Social Analytics, Social Listening, Social Media
• How Digital Ad Frequency Impacts Awareness and Purchase IntentAyaz Nanji
  Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen.
  Advertising, Brand Awareness, Customer Behavior, Digital Marketing, Research Summaries
• The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]Laura Forer
  Today's infographic explores three perils of programmatic ad buying and explains how to make sure your brand is safe, your ads are viewable, and your reputation is safe from fraudsters.
  Advertising, Digital Marketing, Marketing Smarter, Marketing Strategy, Technology
• #SocialSkim: Facebook Launches Original Shows, Social Media Claims 3 Billion Users: 11 Stories This WeekChristian Neri
  Social has 3 billion users (and other need-to-know stats); Facebook's original video push; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google's Snapchat Discover competitor; Snapchat's powerful tool ...
  Advertising, B2B Marketing, B2C, Content, Content Strategy, Demographics, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, Television, TV, Videos, YouTube