Research Summaries

Topics » Articles » Research Summaries

• The Most-Deleted and Least-Used Mobile Apps [Infographic]Ayaz Nanji
  Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• Facebook Advertising Benchmarks for 2Q17Ayaz Nanji
  The average clickthrough rate on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans.
  Advertising, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• The Customer Service Issues That Annoy Consumers MostAyaz Nanji
  Consumers say the customer service issues most likely to make them stop doing business with a company are uninformed agents and long wait times, according to recent research from The ...
  Customer Engagement, Customer Experience, Customer Satisfaction, Customer Service, Research Summaries, Survey Data
• How B2B Marketers Follow Up With Event LeadsAyaz Nanji
  Most B2B marketers take at least four days to follow up with leads after in-person events, according to recent research from Certain.
  B2B Marketing, Marketing Conferences, Marketing Strategy, Research Summaries, Survey Data, Tradeshows/Events
• Email Deliverability Benchmarks: What Share of Messages Make It to Inboxes?Ayaz Nanji
  Some 20% of email messages sent by marketers never make it to their intended recipients' inboxes, according to recent research from Return Path.
  Benchmarking, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• What's Hot (and What's Not) in Online Retail [Infographic]Ayaz Nanji
  Which keywords and products have been hot with online shoppers in 2017? To find out, SimilarWeb examined data for branded and non-branded search terms that have led the 100 highest-traffic ...
  E-Commerce, Research Summaries, Retail Marketing, Search Engine Marketing, Search Engines
• The Most Important Attributes of Effective Online InfluencersAyaz Nanji
  Consumers say they are most likely to trust online influencers who come across as credible and who appear to have actually used the products/services incorporated into their posts, according to ...
  Content Marketing, Influencer Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• The Engagement Gap: How B2B and B2C Firms Are Missing the MarkAyaz Nanji
  Most marketers say they have a deep understanding of how to engage consumers, but many consumers do not agree, according to recent research from Marketo.
  Customer Engagement, Engagement, Marketing Strategy, Research Summaries, Survey Data
• The Content Types That Generate the Highest-Quality LeadsAyaz Nanji
  Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2.
  Content, Content Marketing, Content Strategy, Landing Pages, Lead Generation, Lead Quality, Research Summaries, Sales, Survey Data
• The Measurable Impact Reviews and Ratings Have on SalesAyaz Nanji
  How much of an impact do reviews and ratings have on online sales? Does the number of reviews and ratings matter? Are reviews and ratings more important for higher-priced products/services?
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing
• The Influence of Instagram on Fashion Decisions [Infographic]Ayaz Nanji
  Nearly three quarters (72%) of Instagram users say they have made a fashion- or beauty-related purchase after seeing the product on the social network, according to recent research from Dana ...
  Instagram, Research Summaries, Retail Marketing, Social Media, Social Networking, Survey Data
• The 10 Biggest Advertisers in the United StatesAyaz Nanji
  Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to recent research from Kantar Media.
  Advertising, Research Summaries, Sales and Advertising
• How Digital Ad Frequency Impacts Awareness and Purchase IntentAyaz Nanji
  Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen.
  Advertising, Brand Awareness, Customer Behavior, Digital Marketing, Research Summaries
• Email Subject Line Length: Is Brevity Better?Ayaz Nanji
  Emails with shorter subject lines tend to garner significantly higher open rates and click rates, according to recent research from Yes Lifecycle Marketing.
  Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries, Writing
• Sales Cadence Benchmarks: How Often Reps Contact LeadsAyaz Nanji
  More than half of leads given to sales teams are never contacted by a representative or they're contacted only once, according to recent research from InsideSales.com.
  Benchmarking, Research Summaries, Sales, Sales and Advertising
• Instant Gratification Nation: The Impatient American Consumer [Infographic]Ayaz Nanji
  Many Americans say technology has made them more impatient today than they were five years ago, according to recent research from Fetch and YouGov.
  Customer Behavior, Research Summaries, Survey Data
• Email Etiquette: Are Acronyms, Memes, and Emojis Appropriate in Work Messages?Ayaz Nanji
  You should avoid using acronyms, emojis, memes, GIFs, and all-caps in your work emails if you want to come across as serious, intelligent, trustworthy, and professional to your co-workers, according ...
  Career Management, Email, Research Summaries, Survey Data, Writing
• How Holiday-Themed Email Campaigns PerformAyaz Nanji
  Holiday-themed email campaigns from brands tend to have lower open rates and higher conversion rates than non-themed campaigns, according to recent research from Yes Lifecycle Marketing.
  Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries, Retail Marketing
• The Content Qualities That Most Influence B2B Purchasing BehaviorAyaz Nanji
  Prospective buyers of B2B products find content to be most useful when it speaks to needs/pain points and provides specifications, according to research from Content Marketing Institute and SmartBrief.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Survey Data
• The Google Search Volume of Major Brands vs. Challenger Brands [Infographic]Ayaz Nanji
  How much more are major, established brands searched for on Google compared with smaller, challenger brands? An analysis by SLANT examined Google search trend data for 20 categories in the ...
  Brand Awareness, Customer Behavior, Google, Research Summaries, Search Engine Marketing, Search Engines, SEO