Research Summaries

Topics » Articles » Research Summaries

• Micro-Influencers vs. Macro-Influencers: Whose Posts Are More Effective? [Infographic]Ayaz Nanji
  Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix.
  Digital Marketing, Influencer Marketing, Instagram, Research Summaries, Survey Data
• Google and Facebook Dominate US Digital Ad MarketAyaz Nanji
  The digital ad market in the United States is largely a duopoly controlled by Google and Facebook, according to recent research from eMarketer.
  Advertising, Digital Marketing, Facebook, Google, Research Summaries
• Why Consumers Call Out Brands on Social MediaAyaz Nanji
  Nearly half (46%) of consumers in the United States say they have used social media to publicly call out brands for bad behavior or poor service, according to recent research ...
  Customer Relationships, Customer Service, Research Summaries, Social Media, Social Networking, Survey Data
• 2018 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at Brand-New ResearchAnn Handley
  Content Marketing Institute and MarketingProfs just released their annual B2B content marketing research—the most-cited content marketing research in the world. Get insights into how you can take B2B content marketing ...
  Content, Content Marketing, Content Strategy, Marketing Budgets, Marketing Strategy, Measurement, Metrics, Research Summaries, Social Media
• The Content Preferences of LinkedIn Members [Infographic]Ayaz Nanji
  LinkedIn members most prefer to see content on the platform that is both educational/informative and relevant to their specific interests, according to recent research from the social network.
  Content, Content Marketing, Digital Marketing, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data
• Email Behavior in 2017: When, Where, and How People Check MessagesAyaz Nanji
  Most American adults check both their work and personal email every few hours throughout the day, according to recent research from Adobe.
  Customer Behavior, Digital Marketing, Email, Email Marketing, Research Summaries, Survey Data
• The Five Essential Mobile AppsAyaz Nanji
  Americans rank Facebook as the most important app on their smartphones, according to recent research from comScore.
  Customer Behavior, Facebook, Google, Mobile Marketing, Research Summaries, Survey Data
• How Americans Use Social Media to Access News in 2017Ayaz Nanji
  Most Americans now use social media to get at least some of their news, according to a recent report from The Pew Research Center.
  Facebook, Instagram, LinkedIn, Research Summaries, Snapchat, Social Media, Social Networking, Survey Data, Twitter, YouTube
• The 40 Most Common SEO Mistakes [Infographic]Ayaz Nanji
  Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million ...
  Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• What B2B Sales Teams Need From Marketing to Win DealsAyaz Nanji
  B2B sales leaders say they could win more deals if their marketing teams delivered better messaging and more qualified leads, according to recent research from Televerde.
  B2B Marketing, Marketing Strategy, Research Summaries, Sales, Survey Data
• How Events Are Marketed to, and Found by, AttendeesAyaz Nanji
  Attendees most commonly learn about work-related events/conferences through word-of-mouth and email newsletters, according to recent research from XING Events.
  Marketing Conferences, Marketing Strategy, Research Summaries, Survey Data, Tradeshows/Events
• The 10 Industries Most Distrusted by US ConsumersAyaz Nanji
  The oil/petroleum and marketing/advertising industries are the most distrusted by consumers in the United States, according to recent research from HaloCigs.
  Brand Management, Customer Behavior, Research Summaries, Survey Data
• Why Consumers Use E-Commerce AppsAyaz Nanji
  Consumers use e-commerce mobile apps mostly to receive deals/offers, for the flexibility to buy anytime, and to compare prices, according to recent research from Clutch.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data
• When and Where Consumers Use Search Engines to Find Local BusinessesAyaz Nanji
  Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research from Review Trackers.
  Customer Behavior, Local Marketing, Research Summaries, Search Engine Marketing, Search Engines, SEO, Small Business, Survey Data
• The Qualities of an Effective CMOAyaz Nanji
  Senior marketers say the most important quality/ability of a successful CMO is to be the voice of the customer at the leadership table, according to recent research from The CMO ...
  Career Management, Chief Marketing Officer, Management, Research Summaries, Survey Data
• The Preferences of Millennial B2B BuyersAyaz Nanji
  Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and Heinz Marketing.
  B2B Marketing, Customer Behavior, Millennials, Research Summaries, Sales, Survey Data
• The Top Hopes and Fears of Would-Be Small Business OwnersAyaz Nanji
  Gaining greater independence is the top reason people say they would start a small business, according to recent research from Paychex.
  Research Summaries, Small Business, SMBs, Survey Data
• LinkedIn Data: The 10 Highest-Paying Jobs and Fields of StudyAyaz Nanji
  Orthopedic surgeon is the highest-paying job title in the United States, and computer science is the highest-paying field of study, according to recent research from LinkedIn.
  Career Management, LinkedIn, Research Summaries
• The State of B2B Marketing Automation in 2017Ayaz Nanji
  Most B2B marketers are already using or plan to use some form of marketing automation technology, according to recent research from Act-On and Econsultancy.
  Marketing Automation, Marketing Strategy, Research Summaries, Survey Data, Technology
• The Content Structures, Processes, and Tools Most Used by MarketersAyaz Nanji
  Most marketers say their company has style guidelines in place for content, but less than half say their firm has developed more complex content structures such as a customer journey ...
  Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Strategy, Research Summaries, Survey Data