Research Summaries

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• How B2B Marketing and Sales Teams Are (and Aren't) Using DataAyaz Nanji
  Only about half of B2B marketing decisions are made using data, according to recent research from Dun & Bradstreet and Forrester Research.
  B2B Marketing, Marketing Strategy, Research Summaries, Sales
• The Most In-Demand Marketing Areas of Expertise by EmployersAyaz Nanji
  Most marketing leaders expect to grow their teams this year, with digital talent being the most in demand, according to recent research from McKinley Marketing Partners.
  Career Management, Digital Marketing, Management, Research Summaries
• Are Brands Using Email and Marketing Automation Effectively?Ayaz Nanji
  Most marketers say their email automation and marketing automation skills are still works in progress and that they are not using many features effectively, according to research from GetResponse and ...
  Email, Email Marketing, Marketing Automation, Marketing Strategy, Research Summaries
• How B2B and B2C Firms Approach Personalization DifferentlyAyaz Nanji
  B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International.
  B2B Marketing, B2C, Marketing Strategy, Personalization, Research Summaries
• How Frequently Businesses Publish ContentAyaz Nanji
  Just over half of digital marketers say their company publishes online content daily, according to recent research from The Manifest. However, the frequency of publishing tends to vary significantly based ...
  Content, Content Marketing, Content Strategy, Research Summaries
• Google AdWords Benchmarks by Industry [Infographic]Ayaz Nanji
  How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, and conversion rates?
  Advertising, Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• The Impact of Saying Thanks in Email Subject LinesAyaz Nanji
  Email subject lines that express gratitude tend to outperform email subject lines that do not, according to recent research from Cheetah Digital.
  Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries
• How Small Business Owners Got Their StartAyaz Nanji
  Most small business owners worked a full-time job while starting their own firm, according to recent research from Paychex.
  Research Summaries, Small Business, SMBs
• Instagram Influencer Engagement BenchmarksAyaz Nanji
  Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.
  Influencer Marketing, Instagram, Research Summaries, Social Media, Social Networking
• Teens' Favorite Social Networks, Fashion Brands, and RestaurantsAyaz Nanji
  Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray.
  Demographics, Instagram, Research Summaries, Retail Marketing, Snapchat, Social Media, Social Networking
• What Converts? Web Landing Page Benchmarks and Trends [Infographic]Ayaz Nanji
  Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce.
  Content, Customer Behavior, Landing Pages, Research Summaries, Websites
• The Disconnect Between B2B Tech Buyers and VendorsAyaz Nanji
  B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, according to recent research from TrustRadius.
  B2B Marketing, Customer Behavior, Marketing Strategy, Research Summaries, Sales, Technology
• The Share of Digital Display Ads Bought ProgrammaticallyAyaz Nanji
  Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer.
  Advertising, Digital Marketing, Research Summaries
• The State of Healthcare Content MarketingAyaz Nanji
  Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, according to recent research from True North Custom and ...
  Content, Content Marketing, Research Summaries
• Instagram Engagement by Day of the WeekAyaz Nanji
  Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts?
  Instagram, Research Summaries, Social Media, Social Networking
• Global Ad Spend Forecasts by Medium Through 2020Ayaz Nanji
  Global spend on mobile advertising grew 38% in 2017, and it's projected to increase 19% per year through 2020, according to Zenith.
  Advertising, Mobile Marketing, Research Summaries, Television
• Eye-Tracking Study: Email-Signature Banner EffectivenessAyaz Nanji
  What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are more effective: horizontally or vertically aligned units?
  Digital Marketing, Email, Email Marketing, Eye Tracking, Research Summaries
• How Mobile Devices Affect Romantic Relationships [Infographic]Ayaz Nanji
  Men tend to see mobile devices as relationship builders, whereas women tend to see them as relationship disruptors, according to recent research from Fetch and Toluna.
  Customer Behavior, Mobile Marketing, Research Summaries
• The Most and Least Important PR and Corporate Communications Tactics and TrendsAyaz Nanji
  Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the ...
  Content Marketing, Corporate Communications, Press Releases, Public Relations, Research Summaries
• Brand Loyalty Programs: Satisfaction and Engagement TrendsAyaz Nanji
  Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand Loyalty.
  Brand Loyalty, Brand Management, Customer Behavior, Customer Loyalty, Research Summaries