Social Media

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• The State of Social Media Marketing [Infographic]Verónica Jarski
  What's the state of social media around the world? Check out these stats regarding global users, preferred platforms, and much more!
  B2B Marketing, B2C, Facebook, High-Tech Marketing, LinkedIn, Social Media, Social Networking, Twitter
• Marketing to Millennials: Social Media, Privacy, and Email TrendsAyaz Nanji
  Millennials in the US are heavy users of Facebook's platforms, they are less worried about privacy than are older consumers, and they are still influenced by email campaigns, according ...
  Demographics, Digital Marketing, Email Marketing, Millennials, Research Summaries, Social Media, Social Networking, Survey Data
• #SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories This WeekChristian Neri
  Snapchat seems to be taking the reins of the social media realm, with projections that its ad revenues will reach nearly $1 billion next year and speculation that it will ...
  Advertising, Augmented Reality, Chief Marketing Officer, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Lead Generation, Marketing Strategy, Publishing, Snapchat, Social Media, SocialSkim, Twitter, Web Content
• What Share of Their Budgets Are CMOs Allocating to Social Media?Ayaz Nanji
  Chief marketing officers expect to nearly double the proportion of marketing budget they allocate to social media within five years, according to recent research from The CMO Survey.
  Marketing Budgets, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• Forget the Celebs, Reach Out to Hyperlocal Influencers InsteadSarah Clark
  Want a Kardashian to endorse your brand? You're better off asking local influencers to partner with you. (And your customers will prefer them, too.)
  Customer Engagement, Influencer Marketing, Marketing Strategy, Social Media, Testimonials, Word-of-Mouth
• #SocialSkim: Apple's Social Video App, Facebook's Offers Upgrade, Plus 10 More Stories This WeekChristian Neri
  Apple grabbed headlines with chatter about its impending social video app. Also: Twitter attracts YouTuber-like influencers, Facebook makes a big update to Offers, and Snapchat works on behavioral targeting. Skim ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Mobile Marketing, Snapchat, Social Media, SocialSkim, Targeting, Twitter, Videos, YouTube
• How to Market Your Business With Instagram StoriesLana Richardson
  Photo-sharing social network Instagram recently launched its most significant and talked-about feature to date, Instagram Stories. Here are five ways you can use Stories as a creative marketing tool.
  Content, Content Marketing, Customer Engagement, Instagram, Snapchat, Social Media, Videos
• How to Score an A+ on Your Back-to-School Sales and Marketing [Infographic]Verónica Jarski
  Want to boost your business during one of the biggest retail seasons? Check out these tips and tricks for running some back-to-school campaigns.
  Consumer Electronics, Customer Behavior, Marketing Strategy, Mobile Marketing, Smartphones, Social Media
• #SocialSkim: Facebook's New Teen-Only App, Plus 10 More Stories This WeekChristian Neri
  Facebook again grabbed headlines—this time with an app for teens only. Also: what Facebook plans to take over next, why the Olympics indicate a big shift toward live-streaming, and how ...
  Advertising, Content, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Social Media, SocialSkim, Television, TV, Videos
• Marketing Video: How to Rise Above the Social Media NoiseShannon Matthews
  Everyone is on social media. And that's not (much of) an exaggeration. But with that many users comes a lot of extra noise. So how do you rise above it ...
  Content, Customer Engagement, Marketing Strategy, Social Media
• YouTube Film School for Marketers: The Scrappy Upstart's Cheat Sheet for High-Quality Video MarketingLena Brooks
  If you don't have video experience, video marketing can be intimidating. But it doesn't have to be. Here's a cheat sheet to get you started making great videos for YouTube.
  Content, Content Marketing, Social Media, Video Blogs, Videos, YouTube
• Pinterest Isn't the Social Platform You Think It IsStephen Jeske
  Pinterest boasts social elements, but not enough of them to call it a social media platform. So if you consider Pinterest just a social platform, you're at a serious tactical ...
  Customer Engagement, Customer Insight, Marketing Strategy, Pinterest, Social Media
• Shedding Light on the Age of 'Dark' Messaging AppsAubry Parks-Fried
  Younger demographics are favoring "dark" messaging apps, where users share content one on one or in smaller, private groups. And now, marketers are slowly going to the dark side, too.
  Consumer Electronics, Customer Behavior, Customer Insight, Mobile Marketing, Smartphones, Social Media, Technology
• Social Media Engagement and Publishing Benchmarks for BrandsAyaz Nanji
  Social media engagement with brands generally decreased on Facebook, LinkedIn, and Instagram in the first half of 2016, but interactions registered a slight uptick on Twitter, according to recent research ...
  Digital Marketing, Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories This WeekChristian Neri
  Social was all about getting down to business this week: Facebook refreshed its rules for Messenger bots, and Instagram made headway in deploying business accounts. Also: Twitter's newest "ad format" ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Influencer Marketing, Instagram, Marketing Strategy, Pinterest, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• What Millennials Will Hate About Your Snapchat AdDenise Chang
  Advertisers' marketing efforts on Snapchat have been largely unsuccessful, leaving many marketing directors scratching their head and wondering, "Why is that?" Wonder no longer.
  Consumer Electronics, Millennials, Mobile Marketing, Smartphones, Snapchat, Social Media
• Social Sharing: An Analysis of the 1 Million Most Shared Articles on Social MediaAyaz Nanji
  Which social networks do consumers use most to share third-party articles? Are the most shared text pieces on social media generally positive, negative, or neutral in tone?
  Content, Content Marketing, Content Strategy, Facebook, Research Summaries, Social Media, Social Networking
• #SocialSkim: Facebook Takes on Adblockers, Plus 11 More Stories This WeekChristian Neri
  This week, Facebook circumvented ad blocking technology but also gave consumers new powers to control ads they receive; Twitter expanded Moments; Snapchat inked a deal to bring you TV show ...
  Advertising, Content, Content Strategy, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Snapchat, Social Media, SocialSkim, Television, TV, Videos
• The Biggest Tech Challenges of Today's Digital PublishersHadas Moked
  As marketing technology continues evolving, many publishers find themselves facing inevitable challenges. Check out these five top concerns of digital publishers.
  Advertising, Content, Content Marketing, Content Strategy, Marketing Strategy, Social Media, Websites
• Personal Branding: 10 Steps Toward a New Professional You [Infographic]Verónica Jarski
  Does your personal brand need freshening up? Check out these 10 tips to get started.
  Branding, Career Management, Social Media