Social Media

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• Seven Video and Social Media Marketing Calculations for 2017Tom More
  Mark Zuckerberg said at the end of 2015 that we would be in the "Golden Age of Video" for some five years. So... it's not over yet, and business owners' ...
  Advertising, Augmented Reality, Content, Content Marketing, Digital Theory, E-Commerce, Marketing Strategy, Social Media, Videos, Virtual Reality
• Social Media for E-Commerce Marketing [Infographic]Laura Forer
  Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way.
  Advertising, Customer Service, Facebook, Instagram, Pinterest, Snapchat, Social Business, Social Media, Social Networking, Targeting, Twitter
• 2016's Great Big Social Media Fails and Lessons LearnedMelissa Drozdowski
  The past year provided fertile ground for social media goofs and gaffes. Many marketers apparently didn't do enough thinking before they clicked on the tweet, post, publish, or share button. ...
  AI, Content, Marketing Strategy, Public Relations, Social Media, User-Generated Content
• Social Listening in 2017: The Next Frontier in Social MediaUlrik Bo Larsen
  Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social ...
  Content, Customer Engagement, Customer Experience, Customer Insight, Market Research, Social Analytics, Social Listening, Social Media, Videos
• #SocialSkim: LinkedIn Data Deal to Help Marketers, Facebook Tests Messenger Ads: 12 StoriesChristian Neri
  LinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, LinkedIn, Snapchat, Social Analytics, Social Media, SocialSkim, Targeting, Trump, Tumblr, Twitter, Videos
• How Marketers Can Use Snapchat in 2017 [Infographic]Laura Forer
  Snapchat can be a great tool for marketing and advertising. This infographic explains some of its most useful and effective features.
  Advertising, B2C, Customer Engagement, Snapchat, Social Media, Videos
• Social Media Best-Practices for Nonprofits (And Mistakes to Avoid)Jeremy Silverstein
  For nonprofits, social media marketing can be just as advantageous as it is for businesses. It's a great way to build support, grow your ranks of volunteers, and increase donations. ...
  Blog Comments, Brand Awareness, Content, Content Marketing, Customer Relationships, Nonprofits, Social Listening, Social Media
• #SocialSkim: The Biggest Social Channel You're Missing Out on, Twitter Abandons E-Commerce: 12 Stories This WeekChristian Neri
  This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Publishing, Sales, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Video Blogs, Videos
• From Making Headlines to Sustaining Engagement: What Donald Trump Can Learn From MarketersLaura Breslaw
  As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ...
  Customer Relationships, Engagement, Marketing Strategy, Social Media, Trump, Twitter
• Writing Showdown: Early Birds vs. Night Owls [Infographic]Laura Forer
  Early birds are less prone to make writing and typing errors than their late-night counterparts. How much more accurate are they? Find out here.
  Blogging, Content, Creativity, Email, Social Media, Time Management, Writing
• Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]Ayaz Nanji
  Consumers interact most with very short Facebook posts, according to recent research from BuzzSumo.
  Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• #SocialSkim: Why LinkedIn Just Lost 6 Million Users, Twitter’s Plans to Shift Course: 13 Stories This WeekChristian Neri
  This week: LinkedIn's fight with the Kremlin; Twitter distances itself from... social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social's role in hot B2B trends; Zuckerberg’s ...
  Advertising, B2B Marketing, Content, Facebook, Instagram, LinkedIn, Marketing Strategy, Millennials, Mobile Marketing, Snapchat, Social Media, SocialSkim, Twitter, YouTube
• How to Create Infographics Using PowerPoint or Keynote [Infographic]Laura Forer
  Think only designers can create infographics? You have the power to create infographics yourself with tools you probably already have: PowerPoint and Keynote.
  Content, Creativity, PowerPoint, Social Media
• Four Ways to Use Social Listening to Boost Customer LoyaltySamir Palnitkar
  Social media monitoring—AKA social listening—can help you build brand loyalty among your customers. Here are some simple steps you can take to encourage customer loyalty.
  Brand Loyalty, Customer Acquisition, Customer Loyalty, Customer Relationships, Social Listening, Social Media
• How to Make Powerful Facebook Ads With the Help of Your Customer Service TeamParker Davis
  Facebook ads can be powerful, but only if you avoid some common mistakes. Here's how your customer service team can help you do just that so you can create better ...
  Advertising, Content, Copywriting, Customer Insight, Customer Service, Facebook, Research, Social Media
• The Ultimate LinkedIn Cheat Sheet [Infographic]Laura Forer
  LinkedIn does much more than merely store your job profile. You can use the platform to make more connections, keep track of your relationships, build your career credibility, and much ...
  Career Management, LinkedIn, Personal Branding, SEO, Social Media
• Facebook Advertising 101 [Infographic]Laura Forer
  Are your Facebook ads set up for success? Targeting traffic on the social site can help small businesses generate leads and sales, but it helps to know where to start ...
  Advertising, Facebook, Marketing Tips, Social Media, Targeting
• #SocialSkim: LinkedIn's Latest Changes, How Social Will Change in 2017: 10 Stories This WeekChristian Neri
  Skim for a fresh start in 2017: all the LinkedIn changes marketers need to know; Twitter's cry for help, and its launch of 360-degree live video; consumers' concerns about social ...
  B2B Marketing, B2C, Content, Data, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Retail Marketing, Sales, Social Analytics, Social Media, SocialSkim, Twitter, Web Content
• 10 Rules for Effective Facebook Marketing [Infographic]Laura Forer
  Putting your brand on Facebook is one thing. But making it effective on the social platform is another. Which of these 10 tips can you check off?
  Advertising, Facebook, Social Media
• #SocialSkim: Messenger's Major Overhaul; Broken Social Metrics; Instagram's Milestone: 13 Stories This WeekChristian Neri
  Facebook turns Messenger into Snapchat, takes on Skype with group video chat; Facebook's failing metrics; Twitter resuscitates Vine, kills lead-gen ads; Instagram's user milestone; top 2017 social media trends; much ...
  Advertising, Augmented Reality, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, SMS, Snapchat, Social Media, SocialSkim, Twitter, Videos, Vine, Virtual Reality