Social Media

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• Real-Time Marketing: Five Tips for Surviving in Our Brave New WorldSarah Clark
  Marketing campaigns that take months to plan, launch, and execute may still have a place in today's always-connected world, but if you aren't also jumping into real-time marketing, you will ...
  Branding, Content Strategy, Customer Relationships, Marketing Strategy, Social Analytics, Social Media
• 2017's Top 10 Digital Branding and Marketing Trends [Infographic]Vahe Habeshian
  Planning your marketing efforts for the coming year? Here's some advice about the top digital marketing and branding trends you can expect in 2017.
  Branding, Content, Digital Marketing, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Social Media
• Seven Ways to Stand Out in, and Benefit From, the Experience EconomyKrystal Putman-Garcia
  The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process ...
  Brand Loyalty, Branding, Conferences, Customer Experience, Customer Loyalty, Customer Relationships, Experiential Marketing, Influencer Marketing, Marketing Strategy, Social Media, Tradeshows/Events
• Video Viewing on Social Networks: Trends and Consumer PreferencesAyaz Nanji
  Consumers are spending six hours per week, on average, watching video content on social networks, according to recent research from Brightcove.
  Content, Facebook, Research Summaries, Social Media, Social Networking, Survey Data, Videos, YouTube
• Why Instagram Matters to Marketing [Infographic]Laura Forer
  Instagram is much more than selfies and food photos. See why—and how—you should use it for marketing.
  Advertising, Customer Behavior, Demographics, Instagram, Millennials, Social Analytics, Social Business, Social Media, Social Networking
• #SocialSkim: Facebook vs. Netflix; Instagram Live Video; Twitter Livestreaming: 12 Stories This WeekChristian Neri
  Facebook mulls original video content, offers 360-degree live video, admits more metrics errors; Instagram allows livestreaming. Also, grow email lists with YouTube ads, boost Web traffic with Pinterest, and more...
  Advertising, Content, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos, YouTube
• Operation FOMO: Three Ways to Turn Customer Envy Into EngagementJeff Snyder
  No matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use ...
  Customer Behavior, Customer Engagement, Customer Relationships, Engagement, Experiential Marketing, Social Media, Tradeshows/Events
• Spanning the Decades: How to Market to Each Generation on Social Media [Infographic]Laura Forer
  Every generation is on social media, but each one uses the platforms differently. How can you market to each group most effectively?
  Customer Behavior, Demographics, Facebook, Gen Z, Instagram, Millennials, Pinterest, Social Media, Twitter, YouTube
• Three Ways Snapchat Is Changing the Marketing LandscapeChris Gomersall
  Now is the time to capitalize on Snapchat, because it provides an invaluable advantage in today's competitive landscape: It offers something new and creative to audiences that are being bombarded ...
  B2C, Content, Customer Behavior, Customer Relationships, Engagement, Promotions, Retail Marketing, Snapchat, Social Media
• #SocialSkim: Facebook Grapples With Snapchat, Conferences You Shouldn't Miss: 12 Stories This WeekChristian Neri
  Facebook takes on fake news and Snapchat; Google makes itself searchable via emojis... on Twitter; regulators OK Microsoft's LinkedIn acquisition; Twitter Moments now on mobile; conferences you shouldn't miss in ...
  Advertising, Conferences, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Snapchat, Social Media, SocialSkim, Twitter
• Are Small Businesses Using Instagram?Ayaz Nanji
  Most small business owners say they do not use Instagram to market their products or services, according to recent research from Manta.
  Digital Marketing, Instagram, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data
• How the Internet Revolutionized Offline Retail [Infographic]Vahe Habeshian
  The Internet has forever changed how retail businesses operate and how consumers shop. Retailers must keep up or risk getting left behind.
  B2C, E-Commerce, Internet of Things, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Search Engine Marketing, Small Business, Social Media
• The State of Social Media in 2016: Platform and Usage TrendsAyaz Nanji
  Facebook remains the most popular social network with adults in the United States, according to recent research from the Pew Research Center.
  Digital Marketing, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• #SocialSkim: Instagram Preps for E-Commerce, Customizable Pages for Facebook: 10 Stories This WeekChristian Neri
  Instagram preps for full-fledged e-commerce; Facebook's new customizable page layouts (it also bets on social gaming); think twice about using emojis; Trump's little-known digital and data machine might have won ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Gen Z, Instagram, Marketing Strategy, Mobile Marketing, Social Analytics, Social Media, SocialSkim, Videos
• How Online Communities Can Help You Market Throughout the Customer JourneyVitaliy Verbenko
  Along their buying journey, customers are often in uncharted territory, stressed and disoriented. Your job is to keep them on track to reach their (and your) desired goal. Various types ...
  Customer Acquisition, Customer Communications, Customer Experience, Customer Loyalty, E-Commerce, Social Media, Testimonials
• The Secret to Marketing to Teens: Marketing to Their ValuesMostafa Dastras
  Marketing to teens can be really tough. Your product might be the handiest tool or your service the most practical around... yet, if teens cannot make it a symbol of ...
  Advertising, B2C, Customer Engagement, Customer Loyalty, Customer Relationships, Demographics, Millennials, Social Media
• #SocialSkim: Instagram's Livestreaming and Ephemeral Messages, Facebook's Fake-News Battle: 10 Stories This WeekChristian Neri
  Instagram's livestreaming and disappearing messages; Facebook's fake-news fight; livestreaming app Houseparty; Russia's LinkedIn ban; B2B social mistakes; SMB chatbots; Facebook holiday tips...
  Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, SMBs, Snapchat, Social Media, SocialSkim
• Marketing ROI: How to Get Actionable Insights From Google AnalyticsJennifer Blackburn
  What Google Analytics data should marketers home in on to help executives understand the impact of marketing content and online efforts on delivering value through the sales funnel?
  Advertising, Content Marketing, Google Analytics, Metrics, Referrals, Social Media, Web Analytics, Websites
• Facebook Automated: Collect and Deliver Relevant Information With AutomationGreg Blazewicz
  Automating marketing, including your Facebook marketing efforts, helps build long-lasting relationships with your customers; therefore, it has an impact on audience engagement levels—and your revenue.
  Advertising, Data, Facebook, Marketing Automation, Multichannel Marketing, Social Media
• How to Reap the Benefits of Your Holiday Marketing All Year Long [Infographic]Vahe Habeshian
  You should be preparing now to reap the benefits of your holiday campaign well beyond the New Year.
  Advertising, Marketing Strategy, Social Media, Targeting