Social Media

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• #SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories This WeekChristian Neri
  This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Millennials, Mobile Marketing, Online Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Nine Content Tools to Improve Your Online Presence Through CurationDiana Beyer
  The more relevant, interesting, and even entertaining the content that you share or publish, the more your audience will view you as a trustworthy source of information, and not just ...
  Content, Content Marketing, Content Strategy, Publishing, Social Media
• Why You Need to Prep Employees Before They Go to the Social Media FrontlinesCarin Warner
  Companies should be training and explaining the rules of social engagement to their employees before sending them out to become brand ambassadors on social networks.
  Brand Ambassadors, Brand Management, Facebook, Google+, Instagram, LinkedIn, Management, Social Media, Twitter
• How People Use Facebook and Instagram in Different WaysAyaz Nanji
  Instagram users have a broader variety of reasons for visiting that platform than Facebook users do for visiting their platform, according to recent research from Facebook IQ and Ipsos Connect.
  Digital Marketing, Facebook, Instagram, Millennials, Research Summaries, Social Media, Social Networking, Survey Data
• How to Improve Your LinkedIn Profile and Presence [Infographic]Verónica Jarski
  Your LinkedIn profile has only a few seconds to make a good impression on viewers. Here's how to create a LinkedIn profile that immediately captivates your audience.
  Career Management, LinkedIn, Networking, Social Media
• Marketing Influencers: Four Ways to Elevate Your Content Strategy and Amplify Your OutreachAndrea Lehr
  Marketers can learn a lot from established voices who are driving decisions in marketing, and this analysis of 21 influencers' content sharing offers ways you can improve your own content ...
  Content, Content Strategy, Publishing, Social Media
• #SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This WeekChristian Neri
  This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more!
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Online Marketing, SMS, Social Media, Social Networking, SocialSkim, Twitter, Videos, Vine
• Five Social Best-Practices and Their Examples From the Food IndustryPaige Leidig
  What are the most effective, engaging ways to reach your customers via social media? Take a look at these best-practices from the food industry.
  Customer Behavior, Customer Engagement, Customer Relationships, Marketing Strategy, Social Media
• #SocialSkim: What All Marketers Need to Know About Messaging App 'Line,' Plus 10 More Stories This WeekChristian Neri
  This week, the hot $1B South Korean messaging platform Line, Snapchat's push to bring movie studios and TV partners aboard, how you can now target your Facebook Live streams at ...
  Advertising, Content, Digital Theory, Facebook, Marketing Strategy, Mobile Marketing, Sales, Snapchat, Social Media, SocialSkim
• Five Ways CPG Marketing Can Keep Pace With MillennialsJennifer Silverberg
  Millennials are more aligned with brands than with retailers, and in the next 10 years will spend $65 billion on CPG products. Here are five ways CPG brands can maintain ...
  B2C, Brand Management, Content Marketing, Customer Behavior, Customer Relationships, Millennials, Mobile Marketing, Retail Marketing, Social Media
• The Most Popular Social Networks With Enterprise MarketersAyaz Nanji
  Marketers at large companies say Facebook is both the most used social network by their businesses and also the most effective one for engaging audiences, according to a recent report ...
  Digital Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter, YouTube
• Seven Instagram Best-Practices for Building Your AudienceVerónica Jarski
  Knowing the ins and outs of Instagram can help you use the platform as a marketing tool, not just a social network.
  Content, Content Strategy, Customer Engagement, Digital Marketing, Instagram, Marketing Strategy, Social Media, Social Networking
• #SocialSkim: Amid Violence, Facebook Clarifies Censorship Policy, Plus 11 More Stories This WeekChristian Neri
  Livestreaming again dominates the social media narrative, with Facebook outlining its censorship policy after the broadcast of high-profile graphic content on the network, and Twitter's new push for sports and ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, SMS, Snapchat, Social Media, SocialSkim, Twitter, Vine
• What to Consider Before You Use Personally Identifiable InformationKelle O'Neal
  Strict requirements exist regarding the use of personally identifiable information. But even when those rules are followed, marketing can cross the line from personalized to creepy.
  Customer Behavior, Customer Experience, Data, High-Tech Marketing, Marketing Analytics, Social Media
• #SocialSkim: Snapchat's Transformative New Feature, Plus 10 More Stories in This Week's RoundupChristian Neri
  A new feature alters how—and why—we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on ...
  Advertising, Content, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Videos
• The 25 Most Influential Content Marketers on TwitterAyaz Nanji
  Which people and brands have the biggest impact on discussions about content marketing on Twitter? To find out, Onalytica looked at 410,454 tweets posted during a 90 day period.
  Content, Content Marketing, Research Summaries, Social Media, Social Networking, Twitter
• How You Can Conquer These Three Negative Content TrendsJacob Warwick
  Increasing content noise and competition, greater reliance on pay-to-play content promotion models, and over-promotion and channel saturation that sabotage your marketing efforts... You can conquer those negative trends.
  Advertising, Content, Content Marketing, Marketing Strategy, Social Media
• How Fortune 500 Brands Use Instagram: Top Filters, Best Times and Days to PostAyaz Nanji
  Half of Fortune 500 brands are now on Instagram, and the platform is providing the highest engagement levels for these businesses of any social network, according to recent research from ...
  Digital Marketing, Instagram, Research Summaries, Social Media, Social Networking
• Sales Tactics in the Digital Age [Infographic]Verónica Jarski
  Hard sales tactics no longer have a strong effect on consumers. Today, customers want user-friendly interactions with brands.
  Advertising, B2B Marketing, Content Marketing, Customer Behavior, Customer Relationships, Social Media, Word-of-Mouth
• #SocialSkim: A Whole New Facebook Live, Plus 10 More Stories in This Week's RoundupChristian Neri
  This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and ...
  Content, Digital Theory, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Publishing, SMS, Social Analytics, Social Media, SocialSkim, Twitter, Videos