Social Media

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• Four Steps to Increasing Customer Loyalty and Retention With Social MediaChris Teso
  Here's how to apply loyalty best-practices to your social media marketing to increase customer retention and long-term loyalty.
  Customer Engagement, Customer Experience, Customer Loyalty, Customer Relationships, Customer Service, Social Listening, Social Media
• #SocialSkim: LinkedIn Launches Audience Insights, Facebook Builds Unified Inbox: 11 Stories This WeekChristian Neri
  LinkedIn finally gives us audience insights; Facebook builds a unified inbox for all its properties; Snapchat sends users on a hunt for Snap-recording sunglasses, files IPO in secret; Pinterest builds ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, YouTube
• Five Small Business Marketing and Retention Trends and Ideas for 2017Jenny Beightol
  Traffic, acquisition, and sales have been critical priorities for marketers. Yet customer retention also plays a key role, though it is often neglected. Consider these marketing and retention trends and ...
  Advertising, B2C, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction, E-Commerce, Retail Marketing, Small Business, SMBs, Social Media
• Holiday Marketing Campaigns: 'Tis the Season for Pinterest [Infographic]Vahe Habeshian
  Pinterest users tend to shop much more than the general public, and 67% of them admit to using Pinterest to plan for the holidays. Here's what you need to know ...
  B2C, E-Commerce, Pinterest, Retail Marketing, Social Media
• Media Channels the Brightest B2B Marketers Use to Drive Leads [Infographic]Vahe Habeshian
  In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers.
  Advertising, B2B Marketing, Content, Lead Generation, Marketing Strategy, Publishing, Sales, Social Media, Websites
• #SocialSkim: Facebook Sets Sights on LinkedIn, Trials TV Ads (Kinda): 13 Stories This WeekChristian Neri
  Facebook steps on LinkedIn's turf with a job-posting feature and begins to trial selling ads on TV screens; hope for Viners as Twitter considers selling it; Facebook revives gaming hopes ...
  Augmented Reality, B2B Marketing, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Metrics, Mobile Marketing, ROI, Social Media, SocialSkim, Twitter, Vine
• Unwrapping the 2016 Holiday Shopping Experience [Infographic]Verónica Jarski
  Consumers have high expectations of retailers during this holiday season. Here's a look at what they want and ideas for meeting their expectations.
  Consumer Electronics, Marketing Strategy, Mobile Marketing, Sales, Smartphones, Social Media
• #SocialSkim: Instagram Paves Path to E-Commerce, Twitter Builds Bots: 13 Stories This WeekChristian Neri
  Instagram's latest push to satisfy brands' need to sell; Twitter introduced bots for customer service; Pinterest launched three new types of Promoted Pins; LinkedIn now lets you compare your salary; ...
  Advertising, Content, Customer Engagement, Customer Service, Facebook, Influencer Marketing, Instagram, LinkedIn, Mobile Marketing, Pinterest, Sales and Advertising, Snapchat, Social Media, SocialSkim, Twitter, Vine
• It's Time to Take Content Marketing Automation SeriouslyAlbizu Garcia
  Have you considered automating your content marketing? Content marketing automation takes traditional content marketing tasks and automates them to save you time and money.
  Content, Content Marketing, Content Strategy, Marketing Automation, Marketing Strategy, Social Media
• A Guide to Contextual MarketingAlla Bogdan
  Content that not only works but also makes users want to share it? It's possible when you understand the basics of contextual marketing.
  Content, Content Marketing, Customer Engagement, Marketing Strategy, Social Media
• The Top 20 Content Marketing Influencers of 2016Ayaz Nanji
  Which influencers have the biggest impact on content marketing discussions? Who drives conversation about the topic online and in news outlets?
  Content, Content Marketing, Influencer Marketing, Research Summaries, Social Media, Social Networking
• 10 Ways to Make Facebook Your Most Powerful Event-Promotion ToolCourtney Danyel
  People often use Facebook Events to connect and meet up in the real world. So why not marketers? Facebook can help promote your in-person events—which are among the most effective ...
  Advertising, B2B Marketing, B2C, Conferences, Content, E-Commerce, Facebook, Lead Generation, Marketing Conferences, Mobile Marketing, Sales, Social Media, Tradeshows/Events, Virtual Events
• Trick or Treat Your Way Into Halloween Sales [Infographic]Verónica Jarski
  A whopping $8.4B is going to be spent on Halloween this year. So, check out these tips and tricks to capture those treats (and to plan some tricks for next ...
  Consumer Electronics, Content, Customer Behavior, Customer Engagement, Customer Relationships, Digital Marketing, Influencer Marketing, Mobile Marketing, Smartphones, Social Media
• #SocialSkim: Twitter Kills Vine, Instagram Tests Live Video, Facebook Bulks Up for BusinessesChristian Neri
  Twitter, Pinterest suffer cyberattack; Instagram's live-streaming foray; Microsoft's challenge to Slack; Facebook's newest features for businesses; Twitter's plans for big layoffs; Snapchat's viewership dip; how B2B marketers can use Facebook.
  AI, Collaboration, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Twitter, Vine
• Are Fortune 500 and Inc. 500 Companies Using Instagram?Ayaz Nanji
  Some 30% of Fortune 500 companies and 22% of Inc. 500 companies have active Instagram accounts, according to recent research from The Center for Marketing Research, University of Massachusetts, Dartmouth.
  Digital Marketing, Instagram, Research Summaries, Social Media, Social Networking
• #SocialSkim: Twitter Takeover Hopes Crushed; Pinterest Hits New Milestone: 10 Stories This WeekChristian Neri
  This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter
• 2017 B2C Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing ...
  B2C, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Measurement, Metrics, Research Summaries, Sales, Social Media
• Six Content Marketing Principles You Shouldn't Be Ignoring (but Probably Are)Timothy Carter
  Content marketing can be as complex or as simple as you want it to be. Either way, six fundamental content principles should be guiding how you create and distribute your ...
  Content, Content Marketing, Content Strategy, Engagement, Inbound Marketing, Social Media, Writing
• The Best Days and Times to Post on Five Major Social NetworksAyaz Nanji
  The most effective days and times for brands to post on social media vary significantly by network, according to recent data from TrackMaven.
  Digital Marketing, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Facebook Launches 'Workplace' Social Network; Snapchat Preps for IPO: 10 Stories This WeekChristian Neri
  Facebook launches both a new social network and a standalone event app; Snapchat introduces post-roll ads, plans IPO; American Express gets social for Small Business Saturday; tips for building qualified ...
  Advertising, Conferences, Content, Digital Marketing, Digital Theory, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter