Social Media

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• Eight Mistakes You're Making on Facebook's News Feed and How to Fix ThemTamas Torok
  Most of the tricks and tactics that worked on Facebook a few years ago no longer work; today, they can actually harm your page's ranking potential. Here are some mistakes ...
  Content, Engagement, Facebook, Social Media
• #SocialSkim: Facebook Challenges eBay, Craigslist; Twitter Moments Global Rollout: 11 Stories This WeekChristian Neri
  Facebook takes on Craigslist and eBay, tests own version of Snapchat Stories; LinkedIn-Microsoft deal under scrutiny; what Twitter Moments global rollout means for you; tips for building trust, influence on ...
  Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Snapchat, Social Media, SocialSkim, Twitter
• How to Get Maximum Engagement From Your Employee Advocacy ProgramStephan Hovnanian
  Word-of-mouth marketing is not new, but companies are putting a new spin on it to help their marketing, sales, and recruiting: Instead of customers, employees are the ones spreading word ...
  Content, Content Marketing, Public Relations, Social Media, Word-of-Mouth
• The Most Annoying Things Brands Do on Social MediaAyaz Nanji
  Consumers say posting too often is the most annoying thing that brands do on social media, according to recent research from Sprout Social.
  Customer Behavior, Digital Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• How to Successfully Become an Online Brand Publisher [Infographic]Verónica Jarski
  Create high-quality brand content that attracts and engages your customers. The following tips can help you get started.
  Content, Content Marketing, Content Strategy, Social Media, Writing
• #SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This WeekChristian Neri
  Among this week's headlines: 'Facebook at Work' to launch next month; Snapchat introduces Snap-taking connected glasses, rebrands; LinkedIn launches 'Learning,' gets cozy with new bot; four fatal LinkedIn prospecting errors; ...
  Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Millennials, Mobile Marketing, Sales, Snapchat, Social Media, SocialSkim, Twitter, Web Content
• How Much Time Do Employees Spend on Social Media at Work?Ayaz Nanji
  Two-thirds of workers in the United States say they check social media while on the job, according to recent research from Bambu by Sprout Social.
  Direct Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• The Future Belongs to the Multichannel MarketerBarry Feldman
  Today's most progressive marketers understand that the path to purchase and brand loyalty is paved by gaining a detailed understanding of the customer journey and embracing multichannel marketing.
  Advertising, Digital Marketing, Marketing Strategy, Print Collateral, Sales and Advertising, SMS, Social Media
• 2017 B2B Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more ...
  Advertising, B2B Marketing, Content, Content Marketing, Inbound Marketing, Lead Generation, Marketing Budgets, Marketing Strategy, Measurement, Metrics, Sales, Social Media
• Five Bold Predictions About the Future of SEO and Social Media MarketingDerek Bryan
  Marketers need to focus on some of the potentially radical changes in SEO and social media that lurk in our near future.
  Content, Content Marketing, Search Engine Marketing, Search Engines, Social Media, Websites
• Instagram Stories vs. Snapchat: Which Is Better for Your Marketing Needs? [Infographic]Verónica Jarski
  Instagram Stories or Snapchat? Marketers now have another option for a social platform for limited-time photos and videos. So, which one will work best for your marketing?
  Consumer Electronics, Content, Mobile Marketing, Smartphones, Snapchat, Social Media, Social Networking
• #SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This WeekChristian Neri
  Twitter just helped brands become more customer-service-friendly, launched a live-streaming app, and finally expanded its character limit. Also: Google's new Allo app takes on Facebook Messenger, the new Instagram feature ...
  Advertising, Content, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Influencer Marketing, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Television, TV, Twitter, YouTube
• Are Millennials Embracing Instagram's Stories Feature?Ayaz Nanji
  Instagram's Stories feature, which launched in early August, is off to a strong start with Millennials, but it is still not yet liked as much as Snapchat's version, according to ...
  Instagram, Research Summaries, Snapchat, Social Media, Social Networking, Survey Data
• Social Success for the CMO: Four Signs You're Doing It RightWill McInnes
  Modern CMOs know that to be successful they must integrate multiple data streams to glean valuable, actionable information for Marketing, Sales, and the wider business. Here's how to tell whether ...
  Customer Insight, Measurement, Metrics, Social Listening, Social Media
• Paid vs. Organic Social Media: Which Is More Effective?Ayaz Nanji
  Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch.
  Advertising, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• The Dark Side of Marketing Content on FacebookMotti Nisani
  Many brands share content on Facebook to get the attention of potential and loyal customers. Unfortunately, those brands may also capture the interest of cyber thieves.
  Content, Content Marketing, Digital Marketing, Facebook, High-Tech Marketing, Social Media, YouTube
• #SocialSkim: Apple Takes Aim at Facebook's WhatsApp, Plus 12 More Stories This WeekChristian Neri
  This week's social roundup is all about community (and money). Apple puts Facebook's WhatsApp and other messaging platforms in its crosshairs, while YouTube introduces a new community feature. Also: Facebook's ...
  Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Millennials, Snapchat, Social Media, SocialSkim, Twitter, YouTube
• How to Market to Millennials Without PanderingAJ Reardon
  People like to be catered to, but not pandered to. Doubly so when they're at the receiving end of a marketing campaign. And especially so if they're Millennials. So here's ...
  Advertising, Content, Customer Behavior, Customer Relationships, Demographics, Marketing Strategy, Millennials, Segmentation, Social Media
• Travel Industry Digital Marketing Trends and BenchmarksAyaz Nanji
  Travel industry marketers say search, email, and social media are the top digital drivers of customer acquisition, according to recent research from Performance Horizon.
  Digital Marketing, Email, Interactive Marketing, Research Summaries, Search Engine Marketing, Social Media, Survey Data
• What Marketers Need to Know When Choosing Metrics for Social Media CampaignsZuzanna Pasierbinska-Wilson
  Measuring the massive amounts of data produced from social media, then getting useful insights from that data, is extremely difficult. Fortunately, these five tips can make the process easier.
  High-Tech Marketing, Marketing Analytics, Marketing Strategy, Measurement, Metrics, Social Media