Social Media

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• How to Do Local Digital Marketing Right: Four Adjustments Global and National Brands Need to MakeJason Tabeling
  The mobile and digital revolutions have changed the way national and global brands can reach consumers where they are, and when and how they want to be reached. Here's how ...
  Advertising, Local Marketing, Location-Based Marketing, Mobile Marketing, Search Engine Marketing, Social Media
• How Inc. 500 Companies Use Social Media: Top Platforms, Benefits, and ChallengesAyaz Nanji
  Some 71% of Inc. 500 companies now have a written social media plan, according to recent research conducted by the Center for Marketing Research, University of Massachusetts, Dartmouth.
  Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Snapchat Benchmarks for BrandsAyaz Nanji
  Most consumers find a brand's Snapchat account by being directed to the username, or by searching for the username, according to recent data from Snaplytics.
  Benchmarking, Digital Marketing, Research Summaries, Snapchat, Social Media, Social Networking
• Tips for Your Instagram Posts, Plus a Perfect Profile Page [Infographic]Laura Forer
  Does your Instagram profile resonate with your audience as much as your posts do? Check out this infographic for tips on how to make your brand's entire Instagram experience as ...
  Brand Awareness, Branding, Instagram, Marketing Tips, Social Business, Social Media, Social Networking
• Influencer and Marketing Campaigns on Social Media: Which Platforms to Use and WhenCorbett Drummey
  Choosing the right social network for your marketing campaigns is as important as the quality of the campaign's content. Facebook, Instagram, Pinterest, Snapchat, and YouTube offer discrete opportunities and challenges.
  Facebook, Influencer Marketing, Instagram, Marketing Strategy, Pinterest, Social Analytics, Social Media, YouTube
• #SocialSkim: Apps Will Soon Die, Twitter for Your Customer Service Teams: 11 Stories This WeekChristian Neri
  This week: The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned ...
  Advertising, Content, Customer Service, Digital Marketing, Digital Theory, Facebook, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, SMS, Snapchat, Social Media, SocialSkim, Technology, Twitter
• 139 Stats and Facts About Instagram [Infographic]Laura Forer
  Half of Instagrammers follow at least one business, according to this infographic that highlights 139 facts and stats about the image-sharing platform. See how Instagram is used and how your ...
  Customer Behavior, Influencer Marketing, Instagram, Social Media
• Medical Marketing in a Digital World: Content, Social Media, and MobileKarolyn Raphael
  For healthcare professionals, the days of hanging a shingle and waiting for patients is long over. So what are the best strategies for healthcare organizations, doctors, and physician practices in ...
  Content, Content Marketing, Digital Marketing, Marketing Strategy, Mobile Marketing, Social Media
• How to Measure LinkedIn Organic ActivityFrank Moreno
  Measuring the impact and influence of organic LinkedIn activity is not easy. The social network's analytics features are limited for organic (i.e., not advertising-related) activity. But it's doable.
  Campaign Management, Data, LinkedIn, Measurement, Metrics, Social Analytics, Social Media
• Five Ways to Gain Customer Insight: A Guide for MarketersSteve Hartert
  Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as discover trends that can lead to new areas of growth ...
  CRM, Customer Evangelists, Customer Insight, Customer Loyalty, Customer Relationships, Customer Service, Market Research, Multichannel Marketing, Research, Social Listening, Social Media
• Is Snapchat Just a Fad?Ayaz Nanji
  US adults are split on whether Snapchat is just a fad or whether it's here to stay, according to recent research from Fluent.
  Research Summaries, Snapchat, Social Media, Social Networking, Survey Data
• #SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This WeekChristian Neri
  This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, ...
  Advertising, B2B Marketing, B2C, Blogging, Career Management, Content, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Social Analytics, Social Media, SocialSkim, Television, TV, Twitter, Videos, Web Content
• The Complete Guide to Facebook Ad Targeting [Infographic]Laura Forer
  The options for Facebook ad targeting are plentiful. This infographic sorts them into an easy-to-read list to help you make your ads effective.
  Advertising, B2B Marketing, B2C, Facebook, Social Media, Targeting
• #SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This WeekChristian Neri
  This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Snapchat, Social Listening, Social Media, SocialSkim, Web Content
• How to Tackle the 4Ws of Marketing Content Creation With DataLux Narayan
  Before you create marketing content, you need to ask why, what, when, and where—the 4Ws. And because content creation is as much science as it is art, you need data ...
  Blogging, Content, Content Marketing, Engagement, SEO, Social Media, Writing
• How Using Emojis in Instagram Posts Influences EngagementAyaz Nanji
  Instagram posts that include emojis receive 17% more likes and comments than posts that do not include emojis, according to recent research from quintly.
  Copywriting, Instagram, Research Summaries, Social Media, Social Networking
• Small Business Digital Marketing Trends for 2017Ayaz Nanji
  Social media is the top digital marketing tactic/channel small businesses plan to spend additional budget on in 2017, according to recent research from Infusionsoft.
  Marketing Strategy, Research Summaries, Small Business, Social Media, Social Networking, Survey Data
• How to Navigate the Social Media Advertising Solar System [Infographic]Laura Forer
  Advertising on social media is one thing, but gaining maximum impact for your ad spend is another. This infographic will help you figure out how to use your money wisely ...
  Advertising, Facebook, Instagram, LinkedIn, Pinterest, Social Business, Social Media, Twitter, YouTube
• #SocialSkim: Facebook's Latest Algorithm Change, LinkedIn Tips by LinkedIn: 13 Stories This WeekChristian Neri
  This week: Facebook aims to optimize for video and so updates its algo; LinkedIn shows how it markets itself on LinkedIn; Snapchat files IPO; Facebook video on a TV screen ...
  Blogging, Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Millennials, Snapchat, Social Media, SocialSkim, Trump, Twitter, Videos, YouTube
• Four Powerful Groups of B2B Brand Advocates on Social Media, and Five Tools You Can UseJessica Davis
  Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them?
  B2B Marketing, Brand Ambassadors, Brand Awareness, Case Studies, Customer Relationships, Influencer Marketing, Social Media, Technology, Testimonials