Social Media

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• #SocialSkim: Instagram Stories Surpasses Snapchat, Facebook Launches Free Workplace: 12 Stories This WeekChristian Neri
  Instagram Stories surpasses Snapchat's user base (in 9 months!); Facebook introduces a free version of its work collaboration tool; Twitter launches a data-light version; LinkedIn changes its revamped desktop design; ...
  Advertising, Career Management, Collaboration, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Mobile Marketing, Public Relations, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• How Much Time Do People Spend on Social Media? [Infographic]Laura Forer
  People apparently spend more time on social media than they spend on eating and drinking. See where consumers are spending their hours—and days and years—on each social media platform.
  Customer Behavior, Facebook, Instagram, Snapchat, Social Media, Twitter, YouTube
• #SocialSkim: YouTube TV Is Here, LinkedIn Optimizes Lead Gen: 11 Stories This WeekChristian Neri
  Google changes the TV landscape with YouTube TV; Snapchat makes itself a video search destination; LinkedIn introduces easy lead-gen forms; Amazon's influencer program; Facebook's alternative News Feed; Twitter fights to ...
  Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, SocialSkim, Targeting, Television, TV, Twitter, YouTube
• The Highest-Spending E-Commerce Customers Are Seeing Stars—Star Ratings, That IsBarry Feldman
  Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases.
  Advertising, Customer Acquisition, Customer Behavior, E-Commerce, Retail Marketing, Social Media, Testimonials, Word-of-Mouth
• How to Identify the Right Influencers to Market for Your BrandJoe Griffin
  Not all influencers are the same. In fact, there are plenty of phonies and lame ducks out there. So how do you determine whether they can make a difference for ...
  Content Marketing, Influencer Marketing, Marketing Strategy, Social Media, Word-of-Mouth
• Social Media News and Milestones: 2016-2017 [Infographic]Laura Forer
  Curious how social media has evolved in the past year? Hint: It's been a busy channel! Check out this timeline of social media's greatest hits from 2016 through early 2017.
  Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Social Media, Twitter
• Five Ways to Conquer Local Marketing [Infographic]Laura Forer
  National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses. No matter what your local strategy, use these tips to become a local ...
  Advertising, Brand Management, Digital Marketing, Local Marketing, Social Media
• Facebook Advertising Benchmarks for 18 Industries [Infographic]Ayaz Nanji
  The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream.
  Advertising, Benchmarking, Facebook, Research Summaries, Social Media, Social Networking
• #SocialSkim: Apple Takes On Snapchat, LinkedIn Beefs Up Lead Generation: 11 Stories This WeekChristian Neri
  This week: Apple's Snapchat-inspired video-editing app; LinkedIn's big news for its Sales Navigator, and its new retargeting tools; Foursquare's plot to take over the world; YouTube's phaseout of annotations; Instagram's ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• The Most Popular Social Networks With Millennials, Gen X, and Baby BoomersAyaz Nanji
  Although Facebook is the most popular social network across generations, it's not as dominant with younger consumers as with older consumers, according to recent research from Sprout Social.
  Facebook, Instagram, Millennials, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter, YouTube
• How Much Instagram Influencers Charge to Post Sponsored ContentAyaz Nanji
  Influencers charge $271, on average, to share a sponsored post on Instagram, but the average cost varies significantly by industry, according to recent research from Influence.co.
  Influencer Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• #SocialSkim: Facebook Clones Snapchat (Again), Google vs. Slack: 11 Stories This WeekChristian Neri
  This week: copycats and censorship. Facebook ports Snapchat Stories, almost literally, to Messenger; China's had enough of virtual pinboards; Google takes on Slack with a suite of business tools; YouTube's ...
  Collaboration, Content, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Videos, YouTube
• How to Use Employee Feedback to Build Better Marketing CampaignsClaire Lew
  What do your employees actually think about your brand? Do they trust your leadership team? And when they talk about the company publicly, does what they say support or undercut ...
  Advocacy, Brand Loyalty, Engagement, Influencer Marketing, Research, Social Media, Word-of-Mouth
• #SocialSkim: Facebook's Scripted TV-Like Series and Like Algorithm Change: 11 Stories This WeekChristian Neri
  This week: Facebook's original TV-like series, and its algorithm change that devalues Likes; Pinterest Web extension that lets users search the platform from any website; why NBCUniversal just invested $0.5 ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Videos, Virtual Reality
• How Account-Based Marketing and Selling via LinkedIn Can Drive RevenueKristina Jaramillo
  Here are some real-life examples of how an account-based marketing and selling approach on LinkedIn can drive not just reach and awareness but also demand and revenue.
  LinkedIn, Marketing Strategy, Sales, Social Media, Targeting
• Seven Reasons Your Business Needs a Mobile-Friendly Website Right Now [Infographic]Laura Forer
  A mobile-friendly website is no longer a nice-to-have: A business must make browsing or buying as easy on mobile as it is on desktops for their customers.
  Customer Behavior, Customer Experience, E-Commerce, Mobile Marketing, Retail Marketing, SEO, Social Media, Websites
• The Top Digital Channels for Generating B2B LeadsAyaz Nanji
  B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.
  B2B Marketing, Content, Content Marketing, Direct Marketing, Research Summaries, Sales, Social Media, Social Networking, Survey Data
• #SocialSkim: YouTubeTV Challenges Cable, a Guide to LinkedIn Marketing: 12 Stories This WeekChristian Neri
  This week: YouTube's cable-killing TV service; Instagram Stories ads open to all; Facebook's new mid-roll ads; a guide to content marketing best-practices on LinkedIn; measuring success on Snapchat; B2B leads ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Lead Generation, Marketing Strategy, Snapchat, Social Analytics, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• Demographics of the Top 7 Social Networks [Infographic]Laura Forer
  How well do you know your social media audiences? See who spends time on seven of the most popular social networks.
  Demographics, Facebook, Instagram, LinkedIn, Millennials, Pinterest, Social Media, Twitter, YouTube
• The Most Popular Social Network With Micro-InfluencersAyaz Nanji
  Online micro-influencers say Instagram is the best social network for reaching audiences and promoting branded content, according to recent research from Bloglovin'.
  Influencer Marketing, Instagram, Research Summaries, Social Media, Social Networking, Survey Data