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Three Key Ways to to Help Your Business Find '2X' Profit GrowthJeanne Hurlbert
Many companies turn to newer, hotter media and technology when they want to increase profits. But being successful isn't about tech; it's about effectively engaging customers. Here are three ways ...
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B2B Content Marketing: Trends and Benchmarks for 2012
Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who ...
B2B Marketing,
Blogging,
Brand Awareness,
Case Studies,
Content Marketing,
Copywriting,
Ebooks,
Lead Generation,
LinkedIn,
Research Summaries,
Twitter,
User-Generated Content,
Writing,
Writing Whitepapers
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Five Tips for Case-Study Videos That Get Results
We have short attention spans, and we don't have a ton of time to learn. Plus, the success models of companies like Kickstarter make it clear that the case-study video ...
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Four Typical Weaknesses of Case Studies [Slide Show]Christian Gulliksen
Case studies are meant to satisfy every professional's voyeuristic impulse—each an inspirational opportunity to observe the secret process that took a company from challenge to success. But just how useful ...
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Case Study: One Company's Clever Approach to Turning Online Transactions Into Social ExperiencesKimberly Smith
Online testimonials are undeniably valuable, but they come after the sale. What if you could start that engine earlier? Learn how one company used Twitter and landing pages to boost ...
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Follow AMEX's Example of a Successful Facebook CampaignKimberly Smith
Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand ...
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Case Study: Why Targeting by Level of Engagement WorksBecca Wright
The words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, ...
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A Case Study in Landing Page Optimization: How to Double the Impact of Your BudgetBob Hebeisen
Need help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate...
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B2B Sales: Don't Spray and Pray, Tell Stories Instead [Video]Michael Harris
Today, B2B buyers are busy, busy, busy... doing the work of multiple people. The last thing they have time for is a salesperson who takes a spray-and-pray approach: a generic ...
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How to Improve Your Conversion Rate (A Case Study Approach)Paras Chopra
You've managed to get people to your site, but how do you get them to convert? Learn three strategies—based on various case studies—for boosting your site's conversion rate.
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How Virgin Atlantic Improved Sales Attribution and Saved Six Figures in Two MonthsKimberly Smith
When a customer makes a purchase on your site, are you able to pinpoint exactly who to give credit to for the sale? Learn how Virgin Atlantic Airways tackled that ...
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Case Study: How One Company More Than Doubled Customer ReferralsKimberly Smith
Many companies have referral programs, but how many can say theirs converts at about three times the rate of other online campaigns and brings in over 500 product sales each ...
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A Brief History of Content Marketing [Slide Show]Daniel Kuperman
Think content marketing is something new? Not even close. It's been a staple in the marketer's toolbox for ages. Here is a brief retrospective of some successful uses of content ...
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How Mini-Stories Can Help Buyers Reject the Status Quo... and Embrace YouMichael Harris
Stories are how we make sense of the world. Learn how telling mini-stories will allow buyers to take your offering for a virtual mental test drive, to accept change—and to ...
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Despicable Them: Rising Above a Rotten ReputationKimberly Smith
Guilty by association. That's a tough place to start when trying to launch a new brand. Learn how AIA, the nation's largest and oldest network of bail bond agents, rose ...
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Three Steps to Getting B2B Client Endorsements
There's nothing like a good case study from a happy client to prove your worth in a public endorsement. But if you're like a lot of B2B marketers, getting clients ...
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Why Customers Might Want to Pick Up Online Orders at Your Store
Barnes & Noble pioneered the concept of online orders shipped to brick-and-mortar stores for customer pickup. In Marketing by the Numbers, Leland Harden and Bob Heyman present a case study ...
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Case Study: How Olympus Spurred Product Awareness and Sales With Augmented RealityKimberly Smith
Consumers are up to four times more likely to buy a product once they’ve held it in their hands. But it can be challenging to get people into stores, let ...
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Secrets of Case Study Winners: How B2B Marketers Can Create Successful ProgramsPaul McKeon
Though social media has brought clients and vendors together, it's still a tough sell to get clients to agree to do case studies. But the B2B marketers who produce dozens ...
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Why You Should Use Engagement Metrics to Guide Your MessagingJay Krall
How many Facebook fans or Twitter followers you have isn't necessarily the best indicator of how many people are receiving your message. But a new breed of engagement metrics can ...
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