Marketing Resources: E-Commerce

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Results for E-Commerce

How a B2B Company Went From Zero Brand Awareness to 190 Leads With Its First-Ever Direct-Mail Effort by Pete Savage
With Q4 looming, along iwth company revenue targets for the year ahead, this company faced the perennial dilemma common to B2B marketers: how to fill the sales funnel with quality leads now to get a jump on sales-cycle activity in ...
More articles on B2B Marketing, Brand Awareness, Case Studies, Direct Marketing, E-Commerce
22 Cheap or Free Web Usability Tools, Part 1: An Introduction by Craig Tomlin
Usability testing can increase your website's conversion rates and improve sales. Here are some cool tools to help you do just that.
More articles on E-Commerce, New Media, Testing, Websites
Three Strategies for Inspired Holiday Email in Tough Times by Karen Talavera
The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us, even though we're barely past the back-to-school rush. Already, it's holiday marketing time. Yet, in recessionary periods, what is normally ...
More articles on Creativity, Customer Relationships, E-Commerce, Email Marketing, Marketing Tips, Recession
Put Your Site Search to Work, Part 2: Add Rich Content to the Search Experience by Shaun Ryan
In Part 1 of this series, we discussed leveraging site-search data about the terms your customers use on your site and the items they click on most in your search engine optimization and paid-search efforts, email marketing, and other promotional ...
More articles on Corporate Blogging, E-Commerce, Marketing Tips, SEO, Testimonials, Videos, Website Design, Websites
Put Your Site Search to Work and Improve Your Targeted Marketing, Part 1 by Shaun Ryan
If you're like most online marketers, you may not realize that some of the technologies that power your website can be critical tools for improving the effectiveness of your marketing efforts. For example, did you know that you can use data ...
More articles on Branding, Customer Relationships, E-Commerce, Email Lists, Keywords, Online Marketing, ROI, Websites
Anatomy of a Novel-Sized Landing Page, Part 2 by Kim MacPherson
In Part 1 of this article, the author talked a little bit about the necessary components to a successful landing page: You need "bones" to hold it all together; you need to keep the message on track and motivating by ...
More articles on E-Commerce, Landing Pages, Sales, Testimonials, Writing
E-Marketing: Greening the Digital Process by Chet Dalzell
For those of us who were brought up e-marketing, e-shopping, e-dating, e-gossiping—and all things e—we may feel smug that we are truly paperless (are we really?), and thus we are so green in our behavior that who would dare cast ...
More articles on Digital Marketing, Direct Marketing, E-Commerce, Green Marketing, Marketing Analytics, Targeting
Should You Launch a Brand Community? by Nancy Strauss
On company Web sites everywhere, community sections are popping up—both a cause and an effect of a climate in which more and more marketing directors and brand managers are being asked by their companies, "Why don't we do something 2.0?" Although ...
More articles on Collaboration, Customer Engagement, E-Commerce, Search Engines, Web Content, Websites, Word of Mouth
Account Sign-in: Eight Design Mistakes to Avoid by Jared M. Spool
Designing an account registration and sign-in process that doesn't frustrate users is very difficult to achieve. It looks easy at the outset, but a pile of subtleties can sneak up, making something that should be simple... instead stressful for the ...
More articles on Customer Experience, E-Commerce, Website Design
Six Tips for Building Better E-Commerce Customer Relationships: If You Build It, Will They Come? by W. Kimathi Marangu
Looking at the robust projections for online shopping, it would be tempting to think that if you build it, they will come. Yet marketers must resist temptation and take a more strategic approach—one that focuses on customer experience. The truth ...
More articles on Customer Experience, Customer Relationships, E-Commerce, Marketing Tips, Targeting, Website Design
Marketing on MySpace by Stephan Spencer
The cardinal rule in MySpace is the same one as in the blogosphere: Keep it real. Before you leap in to MySpace as a marketer, you'd best understand it. Because if you don't, the MySpace community can turn on you the ...
More articles on Customer Acquisition, E-Commerce, MySpace, Word of Mouth
High Tech Marketing/Business Model Boot Camp: Go-to-Market Mix in the Web 2.0 Era (Part 4) by Nilofer Merchant
Web 2.0 has changed what product definitions look like, and how things that are sold as 'free' can make money. So while the 4 Ps are a good start as buckets, let's update them for today's era and discuss what ...
More articles on E-Commerce, High-Tech Marketing, Interactive Marketing, Sponsorship, Targeting, Women
The 'Tail' of the Headline: Rethinking the Call to Action by Nick Usborne
More articles on Copywriting, E-Commerce, Web Copy
The Next Generation of Web Analytics by Xavier Casanova
The Web analytics space is hot, customers are engaged, consultants busy, vendors optimistic. There's no question this is a healthy "industry." But intense competition among the top vendors has somewhat killed product innovation. Unfortunately, that's happening at a time when the ...
More articles on E-Commerce, Landing Pages, Search Engine Marketing, Web Analytics, Word of Mouth
Lessons in Experience Marketing: The 'Sideways' Wine Club by Dave Chambers
Imagine a California wine club modeled after the movie "Sideways"? Sure, it sounds cool. But there are many inherent challenges -- the decay curve on the "Sideways" recall, for example, and the fact that marketing a sensory product online is ...
More articles on Blogging, Brand Loyalty, E-Commerce, Marketing Plans, Product Marketing, Segmentation, Videos, Websites
Bridging the Gap: Click-to-Call 101 by John Federman
With click-to-call, it's now possible to bridge the gap between the online and phone channels, and track the effectiveness of both.
More articles on E-Commerce, Local Marketing, PPC Campaigns, ROI, Sales, Websites
Is Your Cost-per-Click Advertising Actually Profitable? by Glen Hamilton
Shopping portals, comparison-shopping sites, and search engines allow merchants to promote increasingly detailed merchandising offers with the goal of cost-effectively increasing brand visibility, acquiring new customers, and driving incremental revenues. But how does an online retail merchant ensure that third-party shopping ...
More articles on E-Commerce, Metrics, PPC Campaigns, Segmentation
B2B Marketing on Search Engines—A Largely Untapped Resource by Scott Buresh
Even those familiar with SEO have common misconceptions about its value in B2B marketing. Frequently, I encounter prospects who understand that achieving a high ranking on a search engine is a valuable marketing tool that can make an impact on ...
More articles on B2B Marketing, E-Commerce, Search Engine Marketing, Search Engines, SEO
Case Study: Pricefish.com's Holiday Sweepstakes by Ian Gertler
As a relatively new player in the increasingly competitive comparison-shopping and online retail arena, pricefish.com needed a comprehensive and creative marketing campaign and strategy to re-launch the pricefish.com brand and generate consumer awareness for the site, among other things. Here's how ...
More articles on Advertising, Case Studies, E-Commerce, Landing Pages, Lead Generation, Local Marketing, Targeting, Websites
What's the Difference Between Customer Experience Management and Experiential Marketing? by Leigh Duncan
Many people equate Customer Experience Management with Experiential Marketing. But in recent years, "experiential marketing" has become perceptually aligned with "marketing execution". This is because it largely focuses on developing highly visible, stimulating, interactive, and sensory-engaging environments in which products ...
More articles on Advertising, Customer Engagement, Customer Experience, E-Commerce, Interactive Marketing, Online Marketing

See all 114 marketing articles related to E-Commerce

E-commerce Spending Up 3% in 4Q09
Following four consecutive quarters of year-over-year declines, e-commerce spending grew 3% in the fourth quarter of 2009, to $39.0 billion, up from $38.1 billion in the third quarter of 2008, ...
More articles on E-Commerce, Research Summaries, Segmented Research Data
Poor Web Performance Hurts Brands
Consumer frustration with website performance during peak traffic times negatively affects business results: 78% of consumers have switched to a competitor's site due to poor Web performance during peak times, ...
More articles on Customer Experience, E-Commerce, Research Summaries, Website Design
Online Searches for Life Insurance Up 15%
Consumers are using the Web more than ever to research insurance policies and request quotes: Searches containing the term "life insurance" grew to a record high of 16.6 million queries ...
More articles on Customer Behavior, E-Commerce, Research Summaries
Online Fraud Down in 2009
Even in the current economic climate, investments in fraud management are paying off as total estimated online revenues lost to fraud fell 18% in 2009, down to $3.3 billion from ...
More articles on Customer Behavior, E-Commerce, Research Summaries
Holidays Drive Traffic to Retail, Greetings Sites
Traffic to retail websites grew in December as the online holiday shopping season reached a crescendo—while consumers' holiday festivities generated a surge in traffic to flowers/gifts/greetings and e-card sites, according ...
More articles on E-Commerce, Research Summaries, Segmented Research Data
Give 'em What They Want Today!
"Retailers have complained incessantly about unfair competition from e-commerce stores," writes Mark Riffey at the Business is Personal blog, "but not enough have done something about it." Online shopping is undeniably ...
More articles on Customer Service, E-Commerce, Recession
Online Retail Email Volume Up in 2009
The largest 100 online retailers sent an average 132 promotional email messages to each of their subscribers during 2009––an average 11 emails per month––up 12% from 2008 levels, according to ...
More articles on E-Commerce, Email Campaigns, Research Summaries
Younger Shoppers Use Mobile for Real-Time Info
Over one-half of surveyed consumers across 11 countries used their mobile phones during the 2009 holiday shopping season for in-store activities such as comparison-shopping and getting peer feedback, product information, ...
More articles on E-Commerce, Mobile Marketing, Research Summaries, Segmentation, Smart Phones
Internet Marketing Recovery Forecast for 2010
Display advertising is forecast to grow 13% in 2010 after a dismal performance in 2009 (down approximately 5% in the US), while US search advertising is forecast to grow 13%, ...
More articles on Advertising, E-Commerce, Forecasts, Recession, Research Summaries, Social Media
2009 Holiday E-tail Sales Up 5%
Online US holiday spending from November 1 through Christmas Eve 2009 reached $27 billion, a 5% increase over the same period a year earlier, according to comScore. Consumer electronics led ...
More articles on Customer Behavior, E-Commerce, Research Summaries
Coupon, Incentive, Retail Site Traffic Jumps
Traffic to retail sites surged in November as Americans began their online holiday shopping, according to comScore. Motivated by free shipping, price cuts, and discounts, consumers drove high traffic volume ...
More articles on Consumer Electronics, E-Commerce, Research Summaries, Search Engines, Websites
Single Day E-tail Spending Surpasses $900M
US online holiday spending reached $24.8 billion for the first 48 days of the November-December holiday season, a 4% increase over the same period last year, according to comScore.
More articles on Customer Behavior, E-Commerce, Promotions, Research Summaries
Sweat the Small Stuff
In this space, we usually discuss massive successes and epic failures. Sometimes, though, there's inspiration to be found in delightful little details that wouldn't normally merit the spotlight. Let's say you ...
More articles on Customer Engagement, E-Commerce, Marketing Inspiration
E-tailers Eye Green-Monday Spending Boost
US online holiday spending reached $19.9 billion for the first 41 days of the November-December holiday season, a 3% increase over the same period last year, according to comScore.
More articles on Customer Behavior, E-Commerce, Research Summaries
Social Media Helps Guide Holiday Shoppers
US online holiday spending reached $16 billion during the first 36 days of the November-December holiday season, an increase of 3% compared with the same period last year, with shoppers ...
More articles on Customer Behavior, E-Commerce, Research Summaries, Social Media
The Chat Goes on
Last spring, we offered a few insights about Chatty Cathies—online shoppers who love to use Live Chat options at retail websites. Among the findings we reported: (1) chatters tend to ...
More articles on Customer Behavior, Customer Loyalty, E-Commerce, Website Design
Online Holiday Shopping Grows 4%
Online spending during the first 34 days of the November-December 2009 holiday season reached $15.3 billion, an increase of 4% compared with the same period last year, with large online ...
More articles on Customer Behavior, E-Commerce, Promotions, Research Summaries
Cyber Monday E-tail Traffic Down
On Cyber Monday 2009, the share of US visits to the top 500 retail websites fell 9% compared with last year, according to Experian Hitwise.
More articles on Customer Behavior, E-Commerce, Research Summaries, Websites
Black Friday Online Sales Up 11%
US consumers spent $595 million shopping online on Black Friday 2009, an increase of 11% compared with Black Friday 2008—and the second heaviest online spending day to date in 2009—according ...
More articles on Advertising, Customer Behavior, E-Commerce, Research Summaries, Websites
E-tail Traffic Down Black Friday, Thanksgiving
On both Black Friday and Thanksgiving this year, the top 500 retail websites recorded decreases in their share of US visits year over year, according to Experian Hitwise.
More articles on Customer Behavior, E-Commerce, Research, Research Summaries, Websites

See all 47 marketing Daily Posts related to E-Commerce

E-Commerce case studies, deconstructing real life examples and illustrating lessons learned

Reviving the Dead List to Grow Email Revenuesby Perricone MD
CASE STUDY: All your opt-ins won't stay loyal forever: Interests change, as do expectations about messaging and frequency. Even as your list grows, so will the number of unopened emails. So you should cut off the "dead weight," right? Not so fast, there might still be money to be made.
More case studies on Case Studies, Copywriting, Customer Relationships, E-Commerce, Email Marketing, Segmentation
How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, Salesby Diapers.com
CASE STUDY: Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all but invisible to those engines. By getting around that conundrum, Diapers.com scored big.
More case studies on Case Studies, E-Commerce, Keywords, Online Marketing, Search Engines, SEO, Testimonials, Website Design
How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-Leadby Tripmela, Inc.
CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it.
More case studies on Advertising, Case Studies, Collaboration, E-Commerce, Email Campaigns, Email Marketing, Lead Generation, Metrics, PPC Campaigns, ROI, Websites
A Niche E-tailer Sizes Up Glamour... One Customer at a Time, Boosting Sales with a Personalized Web Site Experienceby Sydney's Closet
Five years ago, Sydney's Closet sold only plus-size prom dresses. Since then, however, the company has significantly expanded its lines, and it sought to segment its customers to help deliver content and offers that would be specific to their interests and needs. Here's its approach.
More case studies on Case Studies, Customer Behavior, E-Commerce, Personalization, Segmentation, SEO, Targeting, Websites
How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
More case studies on Case Studies, E-Commerce, Landing Pages, Online Marketing, Promotions, Sales, Segmentation, Targeting, Testing, Web Analytics, Website Design