Marketing Resources: E-Commerce

• Seven Tablet and Mobile Trends to Expect in 2012by Thierry Costa
  In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012.
  More articles on Consumer Electronics, Customer Experience, E-Commerce, Forecasts, Mobile Marketing, Smart Phones, Social Networking, Website Design
• How Your Customers and Analytics Can Help Increase Online Salesby Nick Stamoulis
  Increasing your online sales isn't quick or easy, and it involves a lot of trial and error. Learn three steps that'll help you skip some of the guesswork and boost your website's conversion rate.
  More articles on Customer Engagement, E-Commerce, Email Lists, Marketing Analytics, Sales, Websites
• How to Streamline Site Navigation to Attract and Retain Customersby Shaun Ryan
  A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your customers coming back.
  More articles on Brand Equity, Customer Behavior, Customer Engagement, E-Commerce, Web Content, Website Design
• Social Media Is Only Part of the Answerby Donna Bletzinger
  The best way to embark on a social media marketing strategy is to prepare in advance. To ensure success and maximize results, learn six questions you'll need to tackle before delving into your next social strategy.
  More articles on Brand Equity, E-Commerce, Marketing Smarter, Marketing Strategy, Social Media, Websites
• When Your Customers Know More Than Your Salespeopleby Christopher Krywulak
  Today's product-savvy customers expect more from in-store shopping experiences. Learn why new technologies, knowledgeable salespeople, and stellar service are critical in today's shopping climate.
  More articles on Customer Behavior, Customer Engagement, Customer Satisfaction, E-Commerce
• Screen and Street Appeal: Building a Business to Thrive Online and Offlineby Bill Post
  Many businesses take great pains to build and nurture their offline brand, yet they drop the ball when they take their messages online. Avoid that problem with these five tips to connecting your online and offline identities.
  More articles on E-Commerce, Marketing Tips, Web Content, Website Design, Websites
• Feng Shui for Mobile Marketers: Best-Practices for Creating a Harmonious Mobile Environment by Mark Simpson
  For years, marketers have been working to perfect their sites to create just the right energy to ensure happy customers—and seamless selling. But it wouldn't be wise to transfer those same strategies and websites to the mobile space.
  More articles on E-Commerce, Marketing Strategy, Mobile Marketing, Personalization, Segmentation, Targeting
• How to Avoid the Great Social Media Crash of 2011by Jamie Turner
  Warning: Social media may be heading for a big crash in 2011, and it could happen because businesses don't know how to measure the ROI of their social media campaigns. Find out how the Fortune 500 use social media, learn ...
  More articles on Branding, Customer Retention, Direct Marketing, E-Commerce, Marketing Tips, Measurement, ROI, Social Media
• Why and How You Should Be Using Triggered Email, Part 3by Karen Talavera
  Many marketers aren't using triggered-email campaigns efficiently and are missing the chance to maximize customer lifetime value. Learn how up-sell/cross-sell and reactivation campaigns can boost conversion.
  More articles on Creativity, E-Commerce, Email Campaigns, Email Marketing, Personalization
• Nine Marketing Tips for Black Friday, Small Business Saturday, and Cyber Mondayby Joe Manna
  Large retailers can count on Black Friday to turn their books from red to black, and online retailers have Cyber Monday to cash in afterward. This year, though, we also have Small Business Saturday. So how can a small business ...
  More articles on Customer Acquisition, Customer Engagement, E-Commerce, Google, Marketing Tips, Small Business, Social Media
• Why Amazon Doesn't Understand Social Commerceby Leigh Duncan-Durst
  Even before the recent furor over Amazon's sale of the self-published "The Pedophile's Guide to Love and Pleasure," and the subsequent less-than-stellar and social-media-inept response by Amazon, it seemed clear that the pioneering e-commerce giant had begun to fall behind ...
  More articles on Blogging, Customer Engagement, Customer Relationships, E-Commerce, Social Media, Word of Mouth
• Five Ways to Get Unique, Keyword-Relevant Content on Your E-Commerce Siteby Adam J. Thompson
  E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content. The challenge can be easily (though not necessarily quickly) overcome with these five content techniques that can help you search-optimize e-commerce websites.
  More articles on E-Commerce, Keywords, Marketing Tips, SEO, Web Content, Website Design, Writing
• How Scotts Miracle-Gro Uses Its Email Newsletter to Nurture In-Store Salesby Stephanie Miller
  Scotts Miracle-Gro Company, like many consumer packaged goods companies, has no direct online sales channel—but it finds that email-newsletter subscriptions boost purchases on average 1.5 times annually. Perhaps the reason the Scotts Lawn Care Update email newsletter is so successful ...
  More articles on Case Studies, Customer Engagement, E-Commerce, Email Marketing, Newsletters, Sales
• Your Three-Step Plan for Continual Email-List Growth and Engagement (Part 2 of 3)by Karen Talavera
  It's been said before and it bears repeating: When it comes to those traditional three pillars of direct-response marketing, "The gold is in your list." So here are four customer email-address acquisition tactics you should put in place (if ...
  More articles on Direct Marketing, E-Commerce, Email Lists, Email Marketing, SMS
• How a B2B Company Went From Zero Brand Awareness to 190 Leads With Its First-Ever Direct-Mail Effortby Pete Savage
  With Q4 looming, along iwth company revenue targets for the year ahead, this company faced the perennial dilemma common to B2B marketers: how to fill the sales funnel with quality leads now to get a jump on sales-cycle activity in ...
  More articles on B2B Marketing, Brand Awareness, Case Studies, Direct Marketing, E-Commerce
• 22 Cheap or Free Web Usability Tools, Part 1: An Introductionby Craig Tomlin
  Usability testing can increase your website's conversion rates and improve sales. Here are some cool tools to help you do just that.
  More articles on E-Commerce, New Media, Testing, Websites
• Three Strategies for Inspired Holiday Email in Tough Timesby Karen Talavera
  The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us, even though we're barely past the back-to-school rush. Already, it's holiday marketing time. Yet, in recessionary periods, what is normally ...
  More articles on Creativity, Customer Relationships, E-Commerce, Email Marketing, Marketing Tips, Recession
• Put Your Site Search to Work, Part 2: Add Rich Content to the Search Experienceby Shaun Ryan
  In Part 1 of this series, we discussed leveraging site-search data about the terms your customers use on your site and the items they click on most in your search engine optimization and paid-search efforts, email marketing, and other promotional ...
  More articles on Corporate Blogging, E-Commerce, Marketing Tips, SEO, Testimonials, Videos, Website Design, Websites
• Put Your Site Search to Work and Improve Your Targeted Marketing, Part 1by Shaun Ryan
  If you're like most online marketers, you may not realize that some of the technologies that power your website can be critical tools for improving the effectiveness of your marketing efforts. For example, did you know that you can use data ...
  More articles on Branding, Customer Relationships, E-Commerce, Email Lists, Keywords, Online Marketing, ROI, Websites
• Anatomy of a Novel-Sized Landing Page, Part 2by Kim MacPherson
  In Part 1 of this article, the author talked a little bit about the necessary components to a successful landing page: You need "bones" to hold it all together; you need to keep the message on track and motivating by ...
  More articles on E-Commerce, Landing Pages, Sales, Testimonials, Writing

See all 128 marketing articles related to E-Commerce

• Websites Trump Social Media for Finding Holiday Deals
  When searching for the best holiday deals, one-quarter (25%) of surveyed consumers say they prefer visiting brand websites over other channels such as print media (15%), email newsletters and notifications ...
  More articles on E-Commerce, Research Summaries, Social Media, Websites
• Top Shopping Tools: Web Browsers, Smartphones, and Facebook
  Among the various digital shopping channels available to consumers today, when discovering new products, most online shoppers prefer to use websites via PC or laptop or browser-based mobile sites via ...
  More articles on Digital Marketing, E-Commerce, Facebook, Research Summaries, Smart Phones
• Free Shipping Day Drives Holiday E-tail Sales to $30.9B
  US retail e-commerce spending for the first 46 days of the November-December 2011 holiday season reached $30.9 billion, up 15% from the corresponding days in 2010, according to data from ...
  More articles on Customer Behavior, E-Commerce, Promotions, Research Summaries
• Cyber Monday Reaches $1.25B in Record US Spending
  US retail e-commerce spending for the first 28 days of the November-December 2011 holiday season totaled $15.0 billion, up 15% over the corresponding days in 2010, as Cyber Monday recorded ...
  More articles on Customer Behavior, E-Commerce, Research Summaries, Sales
• Smartphone Users Quickly Abandon Bad Mobile Shopping Experiences
  People who shop via smartphone expect mobile websites to deliver fast and easy interactions loaded with rich content, and most (80%) mobile shoppers are willing to abandon mobile sites when ...
  More articles on Customer Behavior, E-Commerce, Research Summaries, Smart Phones
• Shoppers Gearing Up for Cyber-Monday Deals
  Cyber Monday is gaining ground on Black Friday among deal-seeking holiday shoppers: 38% of surveyed consumers say they plan to shop on Cyber Monday 2011, whereas nearly the same proportion ...
  More articles on Customer Behavior, E-Commerce, Research Summaries
• Cyber Monday Most Profitable Day for Online Retailers
  If the 2011 holiday shopping season follows the trends of the 2010 season, consumers are likely to start searching online for holiday gifts early this year and Cyber Monday will ...
  More articles on Customer Behavior, E-Commerce, Research Summaries
• Half of Tablet Owners Made a Purchase via Device in September
  Tablet devices are becoming an increasingly important channel for e-commerce: Nearly one-half of tablet owners (48%) completed a purchase via their device in September 2011, according to a report by ...
  More articles on Consumer Electronics, Customer Behavior, E-Commerce, Research Summaries
• What Nordstrom Can Teach You About Crisis Management [Slide Show]by Christian Gulliksen
  What can be better than exceptional customer service? A recent experience with upscale retailer Nordstrom serves as a prime example of how to win customers over—under less-than-desirable circumstances.
  More articles on Customer Service, E-Commerce, Marketing Inspiration, Marketing Smarter
• Shoppers via Social Sites Buy Less Often, but Spend More
  Although online shoppers who arrive at retail websites via Facebook and Twitter are less likely than those who arrive via search engines to make a purchase, they tend to ...
  More articles on Customer Behavior, E-Commerce, Research Summaries, Search Engines, Social Networking
• How to Build Your Email List With a Sweepstakes Competition
  "Even seasoned email marketers who follow best practices for email list development, relevancy, and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes, and spam complaints," ...
  More articles on E-Commerce, Landing Pages, Marketing Tips, Web Content
• Five Tips for Creating Effective Transactional Emails
  "Most online retailers have little insight into the performance of their transactional emails, from basic deliverability characteristics to more sophisticated behavioral data once the emails have been sent," writes Emily ...
  More articles on E-Commerce, Email Marketing, Email Subject Lines, Marketing Tips
• Shoppers Buying Less Impulsively Online
  As shoppers become smarter and more informed—using online channels to evaluate options, socialize about brands, and find the best deals— they are becoming less impulsive when making purchase decisions, according ...
  More articles on Customer Behavior, E-Commerce, Research Summaries, Social Media
• Email and Search Still Sway Most Online Buyers
  Email and search marketing still have the greatest influence on consumers' online buying behaviors, whereas social media, though it generates awareness, is rarely associated with direct revenue, according to a ...
  More articles on Brand Awareness, Customer Behavior, E-Commerce, Email Marketing, Research Summaries, Social Media
• Memorial Day Emails Drive Highest Holiday Transactions
  Emails campaigns sent on Memorial Day are more successful at engaging audiences, driving higher transaction rates than other holiday-related mailings, including those sent on Valentine's Day, Black Friday, and Cyber ...
  More articles on Customer Engagement, E-Commerce, Email Campaigns, Research Summaries
• Why Customers Might Want to Pick Up Online Orders at Your Store
  Barnes & Noble pioneered the concept of online orders shipped to brick-and-mortar stores for customer pickup. In Marketing by the Numbers, Leland Harden and Bob Heyman present a case study ...
  More articles on Case Studies, E-Commerce, Small Business
• Retail Offerings on Facebook Up 60%
  Retailers ramped up product offerings on Facebook in 2010: Some 7.6 million products—valued at roughly $3.78 billion—were offered on Facebook via SortPrice-built storefronts in 2010, up 60% from the 4.6 ...
  More articles on E-Commerce, Facebook, Research Summaries
• Mobile Web Traffic to E-commerce Sites Surges 300%
  Mobile Web traffic to high-traffic e-commerce sites grew more than 300% during the 2010 online holiday shopping season over levels registered during the same period a year earlier, according to ...
  More articles on Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries
• E-tail Marketing: Is Social Media Worth the Cost?
  Social media still trails traditional marketing channels such as email in driving traffic to retail websites; however, customers who visit top retail sites because of a social media interaction are ...
  More articles on Customer Behavior, E-Commerce, Email Marketing, Research Summaries, Social Media, Websites
• Top 50 Websites by Ad Reach and Visits in December
  Yahoo Sites comprised the top-ranked Web property in December 2010 attracting 181.2 million unique visitors, followed by Google Sites with 179.3 million and Microsoft Sites with 177.0 million, according to ...
  More articles on Customer Behavior, E-Commerce, Research Summaries, Websites

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E-Commerce case studies, deconstructing real life examples and illustrating lessons learned

• Reviving the Dead List to Grow Email Revenuesby Perricone MD
  CASE STUDY: All your opt-ins won't stay loyal forever: Interests change, as do expectations about messaging and frequency. Even as your list grows, so will the number of unopened emails. So you should cut off the "dead weight," right? Not so fast, there might still be money to be made.
  More case studies on Case Studies, Copywriting, Customer Relationships, E-Commerce, Email Marketing, Segmentation
• How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, Salesby Diapers.com
  CASE STUDY: Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all but invisible to those engines. By getting around that conundrum, Diapers.com scored big.
  More case studies on Case Studies, E-Commerce, Keywords, Online Marketing, Search Engines, SEO, Testimonials, Website Design
• How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-Leadby Tripmela, Inc.
  CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it.
  More case studies on Advertising, Case Studies, Collaboration, E-Commerce, Email Campaigns, Email Marketing, Lead Generation, Metrics, PPC Campaigns, ROI, Websites
• A Niche E-tailer Sizes Up Glamour... One Customer at a Time, Boosting Sales with a Personalized Web Site Experienceby Sydney's Closet
  Five years ago, Sydney's Closet sold only plus-size prom dresses. Since then, however, the company has significantly expanded its lines, and it sought to segment its customers to help deliver content and offers that would be specific to their interests and needs. Here's its approach.
  More case studies on Case Studies, Customer Behavior, E-Commerce, Personalization, Segmentation, SEO, Targeting, Websites
• How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
  AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
  More case studies on Case Studies, E-Commerce, Landing Pages, Online Marketing, Promotions, Sales, Segmentation, Targeting, Testing, Web Analytics, Website Design

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E-Commerce online seminar broadcasts from the best minds in marketing

• Conversion in a Social World: From Likes to LeadsBroadcast on 6/9/2011 11:00:00 AM
  More seminars on Customer Acquisition, Digital Marketing, E-Commerce, Landing Pages, Lead Generation, Social Media, Websites
• Content Marketing: How to Position Your Company as a Trusted Expert ResourceBroadcast on 12/4/2008
  More seminars on Content Marketing, E-Commerce, Marketing Strategy, Marketing Tips, Positioning, Thought Leadership, Web Content, Word of Mouth, Writing
• Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreBroadcast on 5/22/2008
  More seminars on Customer-Centric, Customer Relationships, E-Commerce, Email Deliverability, Email Marketing, Personalization, Segmentation, Targeting
• Search Marketing Essentials for Online RetailersBroadcast on 2/8/2007 11:00:00 AM
  More seminars on Customer Acquisition, E-Commerce, Hiring Outside Resources, Marketing Budgets, PPC Campaigns, Search Engine Marketing, SEO
• Best Practices in Web Content: Beauty Doesn't Matter (much)Broadcast on 12/7/2006 11:00:00 AM
  More seminars on Customer Experience, E-Commerce, Online Marketing, Search Engines, Web Content
• Boosting E-Commerce Conversion Rates with Persuasion ScenariosBroadcast on 11/9/2006 11:00:00 AM
  More seminars on Customer Engagement, E-Commerce, Marketing Tips, Personas, ROI, Web Content, Websites
• Crash Course in Direct Marketing: First Seminar in a 10-Seminar SeriesBroadcast on 10/19/2006 11:00:00 AM
  More seminars on Advertising, Copywriting, Direct Marketing, E-Commerce, Lead Generation, Mail Order, Marketing Tips, Metrics
• Search Engine Optimization: Maximize Your Natural Search ChannelBroadcast on 11/18/2004 11:00:00 AM
  More seminars on E-Commerce, Keywords, Measurement, Search Engine Marketing, SEO, Web Copy, Website Design, Websites

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E-Commerce marketing downloads for the busy professional

• Website Conversion Success Stories
  Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
  More tools on Case Studies, Customer Engagement, E-Commerce, Search Engine Marketing, Website Design, Websites

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