Nielsen Data: How-to articles covering the latest marketing tactics, tips, and strategies.

• Number of 'Zero-TV' Households Reaches 5 Million in USLenna Garibian
  About 95% of Americans watch TV using traditional cable or satellite options, whereas the other 5%—the so-called "Zero-TV" viewers—are bucking tradition (because of cost or lack of interest) in favor ...
  Advertising, Customer Behavior, Hispanic Marketing, Mobile Marketing, Nielsen Data, Research Summaries, TV, Videos
• Super Bowl Ad Stats: Top Advertisers, All-Time Best Ads
  Super Bowl XLVI is only days away—and so is the debut of those iconic ads that run during the big game. Learn which industries led the way in ad spending ...
  Advertising, Nielsen Data, Research Summaries, Segmentation
• Social Media, Gaming, Email Top Online Destinations
  Social networks and blogs now reach 80% of online adults in the US and together account for nearly one-quarter (22.5%) of the time Americans spend online, according to a report ...
  Email Marketing, Nielsen Data, Research Summaries, Social Media
• Women, Older Adults Now Own Most E-Readers
  After being embraced early on by young adult men in the US, e-readers have become increasingly popular among women and older adults, according to a new report by Nielsen. Though ...
  Consumer Electronics, Customer Behavior, Nielsen Data, Research Summaries, Women
• Android Stats: Apps Twice as Popular as Mobile Web
  Android owners in the US spent an average of 56 minutes per day interacting with the Web and apps via their phones in June 2011 and of that time, two-thirds ...
  Customer Behavior, Mobile Marketing, Nielsen Data, Research Summaries, Smart Phones
• Smartphones Now Majority of New Cellphone Purchases
  More than one-half (55%) of US consumers who purchased a new handset in the three-month period ended May 2011 bought a smartphone instead of a feature phone, up from the ...
  Customer Behavior, Nielsen Data, Research Summaries, Smart Phones
• Content Fuels Social Media Interaction
  Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according ...
  Content, Links, Nielsen Data, Research Summaries, Social Media
• As Android Surges, Smartphone Market Heats Up
  Google's Android mobile operating system (OS) is rapidly gaining market share in the US—particularly among new smartphone buyers—though it hasn't overtaken Apple's iOS, according to a report from The Nielsen ...
  Consumer Electronics, Google, Nielsen Data, Research Summaries, Smart Phones
• Adoption of New Media Formats Soaring
  Consumer adoption of new media formats has increased at double- and triple-digit rates in the past two years, as technologies such as high-definition TV, digital video recorders, and the Internet ...
  New Media, Nielsen Data, Research Summaries
• More TVs Than People per Home, Drama Rules Primetime
  Americans now have on average 2.93 TV sets per household, up from 2.86 in 2009—the largest year-over-year increase since 2006, according to Nielsen's latest Television Audience Report. Although the US ...
  Nielsen Data, Research Summaries, Television

Nielsen Data: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]by Matthew Grant
  Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment.
  B2C, Integrated Marketing, Marketing Challenges, Marketing Operations, Marketing Smarts, Measurement, Nielsen Data, Technology