Marketing Resources: Nielsen Data

• Eight Tips for Optimizing YouTube Videosby Larry Kim
  Video is 50 times more likely to appear on the first page of Google search results than text. But in order for your intended audience to find your video, you need to optimize it for maximum visibility in Google and ...
  More articles on Keywords, Nielsen Data, Promotions, SEO, Social Media, Social Networking, Videos, YouTube

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• Super Bowl Ad Stats: Top Advertisers, All-Time Best Ads
  Super Bowl XLVI is only days away—and so is the debut of those iconic ads that run during the big game. Learn which industries led the way in ad spending ...
  More articles on Advertising, Nielsen Data, Research Summaries, Segmentation
• Social Media, Gaming, Email Top Online Destinations
  Social networks and blogs now reach 80% of online adults in the US and together account for nearly one-quarter (22.5%) of the time Americans spend online, according to a report ...
  More articles on Email Marketing, Nielsen Data, Research Summaries, Social Media
• Women, Older Adults Now Own Most E-Readers
  After being embraced early on by young adult men in the US, e-readers have become increasingly popular among women and older adults, according to a new report by Nielsen. Though ...
  More articles on Consumer Electronics, Customer Behavior, Nielsen Data, Research Summaries, Women
• Android Stats: Apps Twice as Popular as Mobile Web
  Android owners in the US spent an average of 56 minutes per day interacting with the Web and apps via their phones in June 2011 and of that time, two-thirds ...
  More articles on Customer Behavior, Mobile Marketing, Nielsen Data, Research Summaries, Smart Phones
• Smartphones Now Majority of New Cellphone Purchases
  More than one-half (55%) of US consumers who purchased a new handset in the three-month period ended May 2011 bought a smartphone instead of a feature phone, up from the ...
  More articles on Customer Behavior, Nielsen Data, Research Summaries, Smart Phones
• Content Fuels Social Media Interaction
  Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according ...
  More articles on Content, Links, Nielsen Data, Research Summaries, Social Media
• As Android Surges, Smartphone Market Heats Up
  Google's Android mobile operating system (OS) is rapidly gaining market share in the US—particularly among new smartphone buyers—though it hasn't overtaken Apple's iOS, according to a report from The Nielsen ...
  More articles on Consumer Electronics, Google, Nielsen Data, Research Summaries, Smart Phones
• Adoption of New Media Formats Soaring
  Consumer adoption of new media formats has increased at double- and triple-digit rates in the past two years, as technologies such as high-definition TV, digital video recorders, and the Internet ...
  More articles on New Media, Nielsen Data, Research Summaries
• More TVs Than People per Home, Drama Rules Primetime
  Americans now have on average 2.93 TV sets per household, up from 2.86 in 2009—the largest year-over-year increase since 2006, according to Nielsen's latest Television Audience Report. Although the US ...
  More articles on Nielsen Data, Research Summaries, Television
• Blending Social Media, Ads: ROI Alchemy
  Homepage ads on Facebook that have social media context—that is, they include the names of users' friends who are already fans of the brand—are 4.0 times more likely than those ...
  More articles on Advertising, Facebook, Nielsen Data, Research Summaries
• Direct Response Ads Up 18% Since 2007
  Though ad spending has softened in many sectors, the direct response ad—or infomercial—has registered 18% growth in total ad units since 2007 and now comprises 14% of all US TV ...
  More articles on Advertising, Direct Marketing, Nielsen Data, Research Summaries
• Location-Based Digital Video Ads Reach 237 Million
  Ten leading location-based digital video networks delivered a total of 237 million video ads per month to consumers age 18+ during the last four months of 2009, according to The ...
  More articles on Local Marketing, Nielsen Data, Research Summaries, Videos
• Shoppers Making Fewer Trips, Spending Less
  The recession continues to ravage retailers: The downward trend of fewer shopping trips by consumers hit a new low in February 2010 with a 4% year-over-year decline in monthly all-outlet ...
  More articles on Customer Behavior, Nielsen Data, Recession, Research Summaries
• Carrier App Stores Strong, but Apple Leads
  Despite the buzz around application stores tied to specific mobile devices such as the iPhone and the BlackBerry, carrier app stores are alive and well in the US: one-half (50%) ...
  More articles on Customer Satisfaction, Nielsen Data, Research Summaries, Smart Phones
• Social Network Monthly Use: 5.5 Hours
  Web audiences across 10 countries spent an average of 5.5 hours on social networking sites in February 2010, up from more than 2 hours in February 2009, but about half ...
  More articles on Nielsen Data, Research Summaries, Segmented Research Data
• Ad Spending Share by Medium, December 2009
  Cable and Network television together accounted for nearly 44% of ad spending share in December 2009 , according to recently released data from the Nielsen Company. Television's share, when including ...
  More articles on Advertising, Nielsen Charts, Nielsen Data, Television
• Multicultural CPG Market: $520B by 2050
  By 2050, more than one-half of the US population will be non-white—African-American, Asian, or Hispanic—representing both a historic cultural shift and huge economic opportunity. The multicultural business opportunity for brands ...
  More articles on Demographics, Forecasts, Nielsen Data, Research Summaries, Segmented Research Data
• US Ad Spending Down 9% in 2009
  Advertisers spent an estimated $117 billion on US media in 2009, down 9% from the previous year—and continuing a trend of six consecutive quarters of negative growth in the ad ...
  More articles on Advertising, Nielsen Data, Research Summaries
• Consumers Would Pay for Some Web Content
  Most consumers (85%) want free online content––and nearly eight in ten (79%) say they would stop using a website that introduced charges, presuming they could find the same information at ...
  More articles on Nielsen Data, Research Summaries, Web Content
• 10.3B Jan. Searches; Super Bowl Viewers Online
  An estimated 10.3 billion online searches were conducted in the US in January, and Google Search accounted for 6.8 billion of them, or 66.3%, according to Nielsen. Yahoo Search, Bing, ...
  More articles on Nielsen Data, Research Summaries, Search Engines

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