Blogging Strategy: How-to articles covering the latest marketing tactics, tips, and strategies.

• Top Five Tips for Making Content Work for Your BrandNeil Mody
  Timely, pithy, and unique content is critical to establishing awareness and trust with your audience. The need for you to produce content is not going away. So how do you ...
  Blogging, Blogging Strategy, Content, Content Marketing, Copywriting, Marketing Strategy, Marketing Tips, Writing
• Ensure That Strategy, not Tactics, Drives Your Social MediaRachel DiCaro Metscher
  Before you can use a new channel, you must create a strategy around it. But many marketers struggle to create strategies. So, how can you begin to chart a successful ...
  Blogging Strategy, Brand Positioning, Customer Engagement, Customer Relationships, Marketing Strategy, Marketing Tips, Measurement, Social Media
• Seven Online Marketing Activities You Can Start TodaySonja Jobson
  Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your ...
  Blogging, Blogging Strategy, Content, Content Marketing, Corporate Blogging, LinkedIn, Social Media, Twitter, Video Blogs, Web Content
• Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 3 of 3)Tommy Walker
  In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up.
  Blogging, Blogging Strategy, Community, Content, Customer Behavior, Customer Relationships, Marketing Strategy, Social Media, Web Content, Writing
• Digital Influence: Blogs Beat Social Networks for Driving PurchasesLenna Garibian
  Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on ...
  Advertising, Blogging, Blogging Strategy, Community, Content, Customer Engagement, Customer Relationships, Facebook, Google+, LinkedIn
• PEAR, or Why a .3% Click-Through Rate for a Banner Ad Is Perfectly AcceptableMichelle Eichhorn
  Your banner ads aren't all about the click-throughs and immediate purchases. Brand retention and recognition are key goals of online advertising, because you want customers to seek you out when ...
  Advertising, Blogging Strategy, Brand Awareness, Branding, Customer Acquisition, Customer Behavior, Demographics, Facebook, Pinterest, Promotions
• Bolster Your Linkbuilding Efforts With Guest Blogging
  "Links to your website matter around 70% more than keywords to major search engines," notes Jasmine Henry in a post at Business 2 Community. But we all know that linkbuilding ...
  Blogging Strategy, Links, Search Engine Marketing, Websites, Writing
• Social Media Marketing Disclosure Rules: Five Ways to Steer Clear of Trouble [Slide Show]Malcolm Faulds
  When you're driving along a cliff at 100 MPH, it's nice to have guardrails. So for those in the fast lane of social media marketing, here's some advice on how ...
  Advertising, Blog Monitoring, Blogging, Blogging Policy, Blogging Strategy, Customer Relationships, Interactive Marketing, Promotions, Social Media, User-Generated Content
• Get the Biggest Bang for Your Blog
  Blogging seems like a no-brainer. But it's grueling work that may not immediately yield the results you want. That's part of the reason why longtime blogger Mike Figliuolo has shared ...
  Blogging Strategy, Content, Customer Engagement, Social Media
• B2B Blogging: Three Steps to Getting Noticed
  We all know the challenges of B2B blogging: Finding a good business reason to start one (besides the fact that everyone else is doing it), finding an authentic "voice" for ...
  Blogging, Blogging Strategy, Web Content, Web Copy, Writing

Blogging Strategy: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Educate, Entertain, and Inform: Kipp Bodnar Talks Social Media Strategy on Marketing Smarts [Podcast]by Matthew Grant
  HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks companies encounter when trying to implement their strategy (if they actually have one!).
  B2B Marketing, Blogging, Blogging Strategy, Content Marketing, Inbound Marketing, Lead Generation, Marketing Smarts, Marketing Strategy, Social Media

Blogging Strategy: Online seminar broadcasts from the best minds in marketing

• Truths of Blog Marketing: Reaching Customers, Building Your BrandBroadcast on 7/27/2006 with Jeremy Wright
  In this seminar, Jeremy Wright will get into the nitty-gritty of blogging. Examining specific case studies, best practices, and providing a details for how blogs can fit into your marketing mix, Jeremy will help you understand what blogs are and how they should be used.
  Blogging, Blogging Strategy, Branding, Marketing Tips
• WHAT WORKS SERIES: QuickBooks Makes Blogs Part of the Marketing MixBroadcast on 1/26/2006 with Paul Rosenfeld, Anil Dash, DL Byron
  This seminar looks beyond the hype to talk about how marketers can take advantage of blogs to develop a direct dialogue with their customers to build brand awareness, increase customer retention and improve the bottom line.
  Blog Comments, Blog Monitoring, Blogging Policy, Blogging Strategy, Corporate Blogging, RSS
• Blogs: What Every Marketer Needs to Know NowBroadcast on 12/16/2004 with B.L. Ochman
  Companies ranging from IBM and Microsoft to Jones Soda and Stonyfield Yogurt are using blogs as effective marketing tools. See what they're blogging about, hear what they've learned from blogging and learn whether blogging can help your company. Is blogging just an overblown fad or a revolutionary new medium you can't afford to ignore? B.L. Ochman, noted Internet strategist, PR guru and influential blogger, supplies more than 25 examples of successful business blogs; provides advice on what to blog about and why; and offers dozens of resources you can use immediately.
  Blogging, Blogging Strategy, Corporate Blogging, Social Media, Word of Mouth, Writing

Blogging Strategy: Marketing downloads for the busy professional

• Blog Marketing Guide
  From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
  Blog Comments, Blog Monitoring, Blogging, Blogging Policy, Blogging Strategy, Social Media, Writing