Branding

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• A Guiding Light for Your Brand
  Whether your company is large or small, your brand is an important asset you can't afford to squander. Corporate giants like Microsoft commonly establish strict guidelines regarding the correct use ...
  Branding, High-Tech Marketing, Sales
• How Brands Are Becoming the Media (and Why Your Brand Should Probably Do the Same)Gordon Plutsky
  The hottest trend in brand marketing right now is the very thing that has fueled traditional advertising's ongoing evolution: Brands are bypassing traditional media outlets in favor of creating their ...
  Advertising, Brand Awareness, Branding, New Media, Word-of-Mouth
• 10 Best and Worst Internet Company Names of the DecadeLaurel Sutton
  Like the internet phenoms they trumpeted, Internet company names of the last decade have been, by turns, wildly inventive, deeply troubled, breathtakingly silly, serviceable (if dull)—and, occasionally, brilliant. Here are ...
  Branding, Creativity, Marketing Tips, Naming
• Brand Control to Major Tom: The New Rules of Brand ManagementRoger Sametz
  The notion that you can manage your brand by making and distributing messages and materials that you want "out there" is becoming quaint. And though the new age of extreme ...
  Brand Ambassadors, Branding, Community, Customer Engagement, Social Media, Website Design
• Problem Solved: How Much B2B Branding Is Too Much?Claire Coyne
  How much B2B branding is too much? You want to incorporate your B2B brand message into every encounter with prospects and clients. But how do you do that without overdoing ...
  B2B Marketing, Branding, Customer Experience, Promotions
• Protecting Corporate Brands One Keystroke at a TimeBill Unrue
  Brand identity is one of the most valuable assets that all organizations—from healthcare providers to financial institutions—seek to protect. But the ease of employee access to the Internet from the ...
  Brand Equity, Branding, Collaboration, Management
• Facebook Pages' Use Patterns Studied
  Fully three-quarters (77%) of Facebook pages––public pages set up by brands, media outlets, and celebrities––have fewer than 1,000 fans and only 4% of Facebook pages have more than 10,000 fans, ...
  Branding, Facebook, Research, Segmented Research Data
• This One's For You, Wherever You Are
  We're very proud of the amazing marketing events produced by our MarketingProfs colleagues—they always deliver a lively, insightful experience. If you missed this year's Digital Marketing Mixer in Chicago, Matthew ...
  Branding, Small Business, Social Media
• 'The Open Brand': How Brands Can Thrive in a Consumer-Driven WorldSean Howard
  "The Open Brand" is a power-packed framework and guide for how brands can thrive and participate in a world where the consumer is the creator. Here's a Q&A with one ...
  Advertising, B2B Marketing, Book Review, Branding, Digital Marketing
• VARs: Be Yourselves
  A value-added reseller's identity is not just about the vendors it keeps. In a tough economy and an ever-changing business environment, smart solution providers are working hard to promote their ...
  Branding, Customer Relationships, High-Tech Marketing, Sales
• So Hot You're Cool, So Cool You're Hot
  "A hot brand ends up in one of two different ways," writes Laura Ries at the Ries' Pieces blog. "It burns bright too fast and fizzles. Brands like this are ...
  Branding, Marketing Smarter, Small Business
• Social Media Users Open to Branding, Marketing
  Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these ...
  Branding, Facebook, Research, Research Summaries, Social Media, Twitter, YouTube
• Who Invited You?
  Last summer, Morgan Stewart of ExactTarget quizzed 2,400 people on their attitudes toward marketing and made an interesting discovery. "70% of consumers who visit Facebook at least once a month ...
  Branding, Email Marketing, Facebook, Social Media
• Polish Your Brand With Co-Creation
  "A revolution in both marketing thought and practice is at hand," say three researchers in an interesting new report on brand marketing. In their research, these authors examined "consumer co-creation in ...
  Branding, Community, Customer Behavior
• What Flag Are You Waving?Drew McLellan
  Http://www.mpdailyfix.com/images/bikebranding.jpg
  Branding, Content
• Prepare to Face a Brave New World
  When dealing with the fallout from an economic downturn, we may try to find comfort in the idea that everything will go back to normal come the upturn. But what ...
  Branding, Customer Experience, Recession
• No Excuses
  "One of the ultimate excuses for not measuring [the impact of marketing efforts] is: 'Oh, that's just a branding campaign,'" says Avinash Kaushik in a post at the Occam's Razor ...
  Branding, Customer Acquisition, Marketing Analytics, Measurement
• Advertising Is the Price You Pay for Not Being CreativeJohn Rooks
  We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by ...
  Advertising, Branding, Economic Crisis, Google, Marketing Smarter, Search Engines, Social Networking, User-Generated Content
• 'Content Nation' .... Marketers, Are You Ready For Feedback?Beth Harte
  Http://www.mpdailyfix.com/images/girloncomputerbeach.jpg
  Branding, Content
• 'Content Nation' – Marketers, Are You Ready For Feedback?Beth Harte
  Http://www.mpdailyfix.com/images/girloncomputerbeach.jpg
  Branding, Content