Channel Marketing

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• Live Together, Suffer Alone: Understanding the Cross-Channel Mix (and Why Yours May Not Be Working)Keith Kochberg
  Today's marketers are challenged to implement multiple techniques—from search to affiliate to media advertising and more—to achieve different results. Each channel has its own set of rules, its own potential ...
  Advertising, Channel Marketing, Collaboration, Market Research, Testing
• Kids Influence Back-to-School Buys
  A recent study identifies the back-to-school items parents are most likely to buy and the best channels to use to reach kids.
  Branding, Channel Marketing, Research Summaries, Segmentation, Television
• Viewing B2B in 3D
  In the B2B space, developing customer insight is not a simple proposition, says Andy Hasselwander in a recent post at B2B Marketing Confidential. The reason itself is simple: "Companies are ...
  B2B Marketing, Channel Marketing, Customer Engagement, Product Management, Sales
• One Size Fits Nobody
  "In light of the economy, more and more marketers are concerned with late-stage leads," says Karen Landis in a recent post at the My Educated Guess blog. "While many marketers ...
  B2B Marketing, Channel Marketing, Lead Nurturing, Targeting
• Five Essential Strategies for Measuring Marketing EffectivenessRam Krishnamurthy, Brad Ewald
  To drive response and determine the appropriate marketing mix in this new digital paradigm, marketers must adopt a fresh approach to understand how to influence prospects and customers. By doing ...
  Attribution Modeling, Channel Marketing, Marketing Analytics, Marketing Strategy, Measurement, Metrics, Testing
• What's the Biggest Untapped Opportunity for B2B Marketers?
  How would you answer the question, "What do you see as number-one untapped marketing opportunity for business-to-business marketers today?"
  B2B Marketing, Channel Marketing, Customer Relationships, Interactive Marketing, Marketing Strategy, Podcasting, ROI, Social Media, Targeting, White Papers
• Data-Driven Campaigns: Five Ways to Leverage the Customer Data You Have to Drive Conversions and SalesMorgan Witt
  As marketers, we are all looking to reach "nirvana": targeting the right person with the right message at the right time. It's the clear path to driving conversion rates that ...
  Channel Marketing, Collaboration, Email Marketing, Targeting, Testing
• No Chocolate in the Peanut Butter!
  "There are many similarities between social media marketing and email," says Ross Kramer in an article at MarketingProfs, "but they are two distinct marketing channels and they should be used ...
  Channel Marketing, Customer Engagement, Email Marketing, Social Media, Social Networking
• Deliver a One-Two Punch: Tap the Synergy Between Email and Social MediaRoss Kramer
  There are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each ...
  Brand Awareness, Channel Marketing, Community, Customer Retention, Email Lists, Email Marketing, Social Media, Social Networking
• Reading Your Buyers' Digital Body Language: A How-To GuideSteve Woods
  Today's buyer is in control. This transition means that our sales teams are no longer required as a conduit of information. Industry websites, vendor sites, blogs, social media, and search ...
  Channel Marketing, CRM, Customer Behavior, Digital Marketing, Marketing Analytics, Marketing Tips, Metrics, Sales
• The Raw and the Cooked
  "For marketers, it's very easy to get caught up in raw numbers," says Prashant Kaw in a brief video embedded in a post at the HubSpot blog. "Such as, 'Oh, ...
  Channel Marketing, Lead Generation, Marketing Analytics, Measurement, Sales
• Pushing One-to-One Marketing Beyond EmailR.J. Talyor
  You get it. Email needs to be relevant, timely, and personalized, and it has to arrive in the inbox—not the spam folder. When an email renders, it should load images ...
  Channel Marketing, Digital Marketing, Email Marketing, Measurement, RSS, SMS, Social Networking, Websites
• No Downturn in Flatland
  Empty aisles. Echoing footsteps. Silence where there used to be chatter. Real-world retail is clearly suffering. And now new research suggests that if bricks-and-mortar merchants want to ...
  Channel Marketing, Customer Behavior, E-Commerce, Online Marketing
• Extending and Enhancing Closed-Loop Marketing via the Mobile ChannelStephan Dietrich
  While mobile marketing can be invasive on its own, integration with the larger marketing campaign mix and proper tracking of customer response can ensure that customers are drawn in, rather ...
  Channel Marketing, CRM, Customer Experience, Marketing Tips, Mobile Marketing, SMS, Targeting
• Five Ways to Optimize Luxury Online Sales ChannelsSuzanne Hader
  Considering the stakes, it's no surprise that the online sales channel is becoming increasingly important to the bottom line of top-shelf brands as consumers of luxury products and services continue ...
  Branding, Channel Marketing, Online Marketing, Websites
• Partnership Brand Marketing—It's About Distribution ChannelsGregory Pollack
  Today many companies and brands are engaging in "Partnership Marketing," "Marketing Alliances," "Strategic Partnerships," and even "Partnership Brand Marketing" programs. But often they boil down to just promotions, perhaps maybe ...
  Branding, Channel Marketing, Collaboration, Customer Engagement, Economic Crisis
• How to Scale: Solution-Selling With Your ChannelsDylan Charles
  Changes in the way customers buy technology are stressing existing vendor channel and partner organizations, processes, and capabilities. As a result, companies need to rethink the ways they allocate their ...
  Channel Marketing, Collaboration, High-Tech Marketing, Measurement, Sales, Small Business
• How Multichannel Marketing Is a Lot Like the County FairKevin Hillstrom
  Today's multichannel catalog/online environment is a lot like the summer county fair. In fact, there are some surprisingly apt comparisons.
  Channel Marketing, Customer Service, Marketing Inspiration, Online Marketing
• Why You Should Elevate Partnership Brand Marketing to the Strategic LevelGregory Pollack
  The power of partnership brand marketing brings two companies and brands together—each with its own brand equity and its own distribution channel strength. Whether teaming a car manufacturer with a ...
  Advertising, Brand Equity, Branding, Channel Marketing, Collaboration
• From the CEO's Desk: Prepping RSS for Prime TimeMatt Blumberg
  There has been a flurry of RSS activity in the last two years, including countless startups that are hitting the new technology from every angle. These companies are doing everything ...
  Channel Marketing, Marketing Tips, New Media, RSS