Marketing Resources: SMS

• SMS Marketing: How to Harvest Your Customers' Mobile Detailsby Bill Hilton
  SMS marketing is a huge growth area for all businesses. It's cheap, easy to track, direct, and personal. Interested? Learn how to collect your customers' mobile numbers—and keep them open to receiving texts.
  More articles on Customer Relationships, Email Marketing, Marketing Strategy, Mobile Marketing, SMS
• Mobile Marketing: No Longer a Tradeoff Between Reach and Targetingby Gib Bassett
  Communicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost your mobile marketing ROI.
  More articles on Branding, Customer Engagement, Mobile Marketing, Personalization, ROI, SMS, Targeting
• Why 'Free' Text Messages Will Cement Mobile as a Critical Component of the Marketing Mixby Matt Silk
  With short message service (SMS) reaching 5 billion mobile phones around the world, marketers can no longer ignore the significance of texting as a marketing channel. Some consumers, however, are hesitant to take advantage of those mobile marketing programs, in ...
  More articles on Brand Loyalty, Marketing Smarter, Mobile Marketing, SMS, Targeting
• Six Questions to Answer Before You Launch a Mobile SMS Campaignby Robert Sanchez
  Organizations need to understand the logical progression of leveraging mobile short-message service (SMS) technology in enterprise environments. Here are some common questions and concerns companies have when considering SMS—and some answers to help them jump over the hurdles.
  More articles on Customer Relationships, Marketing Tips, Mobile Marketing, Smart Phones, SMS
• Your Three-Step Plan for Continual Email-List Growth and Engagement (Part 2 of 3)by Karen Talavera
  It's been said before and it bears repeating: When it comes to those traditional three pillars of direct-response marketing, "The gold is in your list." So here are four customer email-address acquisition tactics you should put in place (if ...
  More articles on Direct Marketing, E-Commerce, Email Lists, Email Marketing, SMS
• Better, Faster, Easier: Mobile's Marching Orders for B2B Marketersby Christina "CK" Kerley
  How can we make the work activities of our business audience better, faster, and easier through mobile? With more than half the planet currently owning mobile devices, and businesses well on board the anytime/anywhere mobile communications medium, this question serves ...
  More articles on B2B Marketing, Marketing Strategy, Mobile Marketing, Smart Phones, SMS, Website Design
• A Newbie's Field Guide to Twitter for Business: 29 Questions (and Answers) About Starting Outby Beth Harte, Ann Handley
  So you've heard that Twitter is a great tool for connecting with customers in ways that haven't been previously possible. But you still don't get it, right? Not only doesn't Twitter make obvious and immediate sense, but it's also marked by ...
  More articles on Blogging, Community, Customer Engagement, Google, SMS, Thought Leadership, Twitter
• Why Gen Y Is Passing You Byby Kimberly Smith
  What works in enticing a new generation of buyers? Here's why some of your efforts to reach this demographic might be going amiss.
  More articles on Advertising, Community, Customer Engagement, Marketing Tips, Promotions, SMS, Targeting, Videos
• Pushing One-to-One Marketing Beyond Emailby R.J. Talyor
  You get it. Email needs to be relevant, timely, and personalized, and it has to arrive in the inbox—not the spam folder. When an email renders, it should load images perfectly, guide the eye through stunning, effective design that drives ...
  More articles on Channel Marketing, Digital Marketing, Email Marketing, Measurement, RSS, SMS, Social Networking, Websites
• Five Ways to Supercharge Your Mobile Marketingby Iain McCready
  At this year's Consumer Electronics Show (CES), the Consumer Electronics Association announced it expects mobile phone unit sales in 2009 to grow some 31 percent in North America, with global unit sales reaching approximately 1.2 billion. The announcement validates the mobile ...
  More articles on Brand Positioning, Customer Engagement, Customer Relationships, Marketing Tips, Mobile Marketing, SMS, Word of Mouth
• Mobile Marketing: What is UR txt msg str@tegy?by Alan Berrey
  Where R U? In other words, where is your text message strategy? When will your organization begin using text messaging and other mobile messaging services in your marketing, customer care, and collections processes?
  More articles on Mobile Marketing, SMS, Targeting
• Extending and Enhancing Closed-Loop Marketing via the Mobile Channelby Stephan Dietrich
  While mobile marketing can be invasive on its own, integration with the larger marketing campaign mix and proper tracking of customer response can ensure that customers are drawn in, rather than turned off, by mobile messages. The mobile medium has achieved ...
  More articles on Channel Marketing, CRM, Customer Experience, Marketing Tips, Mobile Marketing, SMS, Targeting
• Two Reasons Why SMS Should Be on Your Shortlistby R.J. Talyor
  Should SMS be used for every marketing message? No, definitely not. Your company must consider whether or not your intended message is urgent and determine if subscribers will appreciate receiving it in a mobile form. With that said, there are ...
  More articles on Marketing Tips, Mobile Marketing, Obama, SMS
• A Sample Social Media Toolkitby Chris Brogan
  There are countless ways to get into the game with Social Media. Check out these few sample Social Media tools and see how they can be used effectively and efficiently.
  More articles on Blogging, SMS, Social Media
• How to Make Email Marketing More Mobile-Friendlyby Chris Lovejoy, Andrew Osterday
  Mobile technology continues to develop. The number of consumers with mobile devices capable of retrieving and viewing email continues to increase rapidly. The early adopters of the Blackberry have given way, in numbers at least, to those using what are ...
  More articles on Email Marketing, Mobile Marketing, SMS, Testing
• What Social Media Marketing Is Notby BL Ochman
  Despite all the talk, the mainstream media coverage, the conferences, courses, and books on social media marketing, there's quite a bit of ambivalence, fear, and (sometimes) outright hostility directed toward social media by CMOs, CEOs, and CFOs. All of this leads ...
  More articles on Podcasting, Product Marketing, SMS, Social Media, Twitter, Word of Mouth
• Is Wireless Internet Marketing Still a Fantasy?by Geoff Livingston
  There's a new air of excitement behind the mobile Web. Initiatives like Verizon's recent announcement to open their network, Google's Open Handset initiative, new wireless auctions, and the iPhone have energized users. For the intelligent marketer the question must be, ...
  More articles on Mobile Marketing, SMS, Social Media, Twitter
• What Web Marketers Should Know About Twitterby Jeremiah Owyang
  If you're responsible for the direction of the online strategies for your company or organization, you've probably been hearing buzz about Twitter, a next-generation instant messaging tool. Even if you're new to Twitter, this article will serve as a guide ...
  More articles on Online Marketing, SMS, Twitter, Word of Mouth
• Marketing Challenge: Is It Time to Move Into Mobile Marketing?by Hank Stroll
  Should your organization get into mobile marketing? The evidence shows that mobile marketing skews toward the business-to-consumer segment, and (slowly but surely) it is starting to gain momentum. Read on to find out whether the vehicle might be right for you. ...
  More articles on B2B Marketing, Marketing Smarter, Mobile Marketing, SMS
• Lies, Damn Lies, and Dashboards, Part 1: CRM Reporting and the Wrench in the Lead Machineby Su Doyle
  Watching CRM dashboards is like monitoring stocks online—it's easy to get mesmerized by the merest up tick or downturn in lead flow. But like savvy investors, savvy marketers need to do the legwork to understand what's really being measured—before getting ...
  More articles on Collaboration, CRM, Lead Generation, Marketing Dashboards, Metrics, Sales, SMS

See all 28 marketing articles related to SMS

• Adults Texting More, but Teens Still Rule
  Texting among US adults has increased substantially over the past year, but still does not approach the magnitude of texting activity among teens: 72% of adult cell-phone owners send and ...
  More articles on Customer Behavior, Research Summaries, Segmented Research Data, SMS
• Teen Social Media Influencers Wield Power Online and Offline
  The Web's most influential teens are more likely than other teens to actively participate in social media and digital activities, such as updating their social networking status and sending text ...
  More articles on Research Summaries, SMS, Social Media, Social Networking
• A Map to Build a Dream On
  Researcher Christophe Aguiton of Orange, a mobile carrier in France, praised the merits of maps in a recent speech: "They are practical things. But at the same time, a map ...
  More articles on New Media, SMS, Social Media
• Teens Prefer Mobile Texting to Calling
  Cell-phone texting has become the preferred channel of basic communication between teens and their friends, although calling is a close second: 54% of teens say they sent and received text ...
  More articles on Research Summaries, Segmentation, SMS
• SMS Marketing Reaches Users of All Ages
  Mobile behavior varies dramatically across demographics: 70% of consumers age 18-29 say they send text messages using their mobile phone, compared with 49% of those age 40-49 and 11% of ...
  More articles on Customer Behavior, Demographics, Research Summaries, SMS
• Smartphone Owners Ready for Mobile Coupons
  Over one-third (36%) of smartphone owners say they want to receive mobile grocery coupons, but only 9% have received a location-based coupon, discount code, or text message on their phone ...
  More articles on Research Summaries, Smart Phones, SMS
• Incite Change in a Moment's Text
  Good news, nonprofits! At Le Web this year, Her Majesty Queen Rania of Jordan discussed how, in an era when a panoply of tech options are available to us at ...
  More articles on Mobile Marketing, Non Profits, SMS
• Mind the Big Three Be's
  Fun fact: Only 13% of the mobile market has an iPhone. That sounds like plenty when you consider how long the phone's been available, but it merits remembering that the ...
  More articles on Google, Mobile Marketing, Smart Phones, SMS
• E-Coupons Gaining in Popularity
  US consumers are increasingly using e-coupons, as well as their traditional print cousins, to trim spending as the recession drags on.
  More articles on Customer Behavior, Research Summaries, SMS
• Team Up for Social Media
  Managing your social-media presence can be a full-time job. And in a pair of videos embedded at the HubSpot blog, Mike Volpe interviews Paula Bergs about Southwest's Emerging Media team, ...
  More articles on Facebook, Marketing Inspiration, Measurement, SMS, Twitter
• Here's Looking for You, Kid
  "Effective one-to-one marketing is more than just email," R.J. Talyor states in an article at MarketingProfs. "[Y]our subscribers and customers aren't always staring at their email inboxes. Rather, they're also ...
  More articles on Customer Engagement, Email Marketing, Measurement, SMS, Social Media, Social Networking
• You Too Can Tweet, Part I
  Given the recent Facebook redesign, you're probably hearing a lot of yammer about Twitter. If by now you're not familiar with how Twitter can benefit your brand, walk with us ...
  More articles on Blogging, Facebook, Interactive Marketing, Keywords, Marketing Strategy, SMS, Twitter
• Textbook Text Marketing
  As marketers continue to see good ROI from finely tuned mobile strategies, the humble text message has acquired newfound cachet. And in a recent video posted at the CenterNetworks blog, ...
  More articles on Interactive Marketing, Mobile Marketing, New Media, SMS, Social Media
• Y U Trippin'?
  There's no question that the advent of online communication has lowered our expectations for proper grammar and spelling—in the casual environments of instant messages, email and blogs, we forgive the ...
  More articles on Customer Service, Email Marketing, SEO, SMS, Twitter, Writing
• Text Appeal
  "While US consumers are fully embracing text messaging," says Alan Berrey in an article at MarketingProfs, "very few enterprises have followed suit." And when you consider that 80 percent of ...
  More articles on Mobile Marketing, New Media, Small Business, SMS
• Text Your Vote to ...
  In late August, 2.9 million subscribers learned the identity of Barack Obama's running mate with a 26-word text message delivered via SMS (Short Message Service). The announcement joined a trend ...
  More articles on Email Marketing, Mobile Marketing, New Media, SMS

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SMS case studies, deconstructing real life examples and illustrating lessons learned

• Four Steps to Spurring B2B New-Product Awareness and Sales via Twitterby COOP Ale Works
  CASE STUDY: Twitter isn't the first tool that comes to mind in the B2B marketing toolbox. But COOP Ale Works deftly used it to generate buzz among potential consumers of its specialty brews—creating a level of demand that retail establishments, such as bars, couldn't ignore.
  More case studies on B2B Marketing, Case Studies, Customer Engagement, Sales, SMS, Twitter, Word of Mouth
• How Mobile Text Marketing Is Increasing Ancillary Revenues, Room Upgrades, and Customer Loyaltyby Days for Business Alliance (Days Inn)
  CASE STUDY: Cutting-edge customer service that relies on mobile texting has helped an alliance of hotels to retain customers among the thinning number of business travelers—and avoid disaster during the economic downturn. Read on to see how.
  More case studies on B2B Marketing, Case Studies, Customer Engagement, Customer Relationships, Economic Crisis, Mobile Marketing, SMS

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SMS online seminar broadcasts from the best minds in marketing

• Mobile Marketing: How to Harness the Power of the Small ScreenBroadcast on 11/20/2008 11:00:00 AM
  More seminars on Benchmarking, Branding, Customer Engagement, Customer Relationships, Email Marketing, Measurement, Mobile Marketing, New Media, SMS, Word of Mouth

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SMS marketing downloads for the busy professional

• Mobile Marketing Success Stories
  Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
  More tools on Branding, Case Studies, Customer Relationships, Lead Generation, Mobile Marketing, Sales, Smart Phones, SMS

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