• A Newbie's Field Guide to Twitter for Business: 29 Questions (and Answers) About Starting Out by Beth Harte, Ann Handley
  So you've heard that Twitter is a great tool for connecting with customers in ways that haven't been previously possible. But you still don't get it, right? Not only doesn't Twitter make obvious and immediate sense, but it's also marked by ...
  More articles on Blogging, Community, Customer Engagement, Google, SMS, Thought Leadership, Twitter
• Why Gen Y Is Passing You By by Kimberly Smith
  What works in enticing a new generation of buyers? Here's why some of your efforts to reach this demographic might be going amiss.
  More articles on Advertising, Community, Customer Engagement, Marketing Tips, Promotions, SMS, Targeting, Videos
• Pushing One-to-One Marketing Beyond Email by R.J. Talyor
  You get it. Email needs to be relevant, timely, and personalized, and it has to arrive in the inbox—not the spam folder. When an email renders, it should load images perfectly, guide the eye through stunning, effective design that drives ...
  More articles on Channel Marketing, Digital Marketing, Email Marketing, Measurement, RSS, SMS, Social Networking, Websites
• Five Ways to Supercharge Your Mobile Marketing by Iain McCready
  At this year's Consumer Electronics Show (CES), the Consumer Electronics Association announced it expects mobile phone unit sales in 2009 to grow some 31 percent in North America, with global unit sales reaching approximately 1.2 billion. The announcement validates the mobile ...
  More articles on Brand Positioning, Customer Engagement, Customer Relationships, Marketing Tips, Mobile Marketing, SMS, Word of Mouth
• Mobile Marketing: What is UR txt msg str@tegy? by Alan Berrey
  Where R U? In other words, where is your text message strategy? When will your organization begin using text messaging and other mobile messaging services in your marketing, customer care, and collections processes?
  More articles on Mobile Marketing, SMS, Targeting
• Extending and Enhancing Closed-Loop Marketing via the Mobile Channel by Stephan Dietrich
  While mobile marketing can be invasive on its own, integration with the larger marketing campaign mix and proper tracking of customer response can ensure that customers are drawn in, rather than turned off, by mobile messages. The mobile medium has achieved ...
  More articles on Channel Marketing, CRM, Customer Experience, Marketing Tips, Mobile Marketing, SMS, Targeting
• Two Reasons Why SMS Should Be on Your Shortlist by R.J. Talyor
  Should SMS be used for every marketing message? No, definitely not. Your company must consider whether or not your intended message is urgent and determine if subscribers will appreciate receiving it in a mobile form. With that said, there are ...
  More articles on Marketing Tips, Mobile Marketing, Obama, SMS
• A Sample Social Media Toolkit by Chris Brogan
  There are countless ways to get into the game with Social Media. Check out these few sample Social Media tools and see how they can be used effectively and efficiently.
  More articles on Blogging, SMS, Social Media
• How to Make Email Marketing More Mobile-Friendly by Chris Lovejoy, Andrew Osterday
  Mobile technology continues to develop. The number of consumers with mobile devices capable of retrieving and viewing email continues to increase rapidly. The early adopters of the Blackberry have given way, in numbers at least, to those using what are ...
  More articles on Email Marketing, Mobile Marketing, SMS, Testing
• What Social Media Marketing Is Not by BL Ochman
  Despite all the talk, the mainstream media coverage, the conferences, courses, and books on social media marketing, there's quite a bit of ambivalence, fear, and (sometimes) outright hostility directed toward social media by CMOs, CEOs, and CFOs. All of this leads ...
  More articles on Podcasting, Product Marketing, SMS, Social Media, Twitter, Word of Mouth
• Is Wireless Internet Marketing Still a Fantasy? by Geoff Livingston
  There's a new air of excitement behind the mobile Web. Initiatives like Verizon's recent announcement to open their network, Google's Open Handset initiative, new wireless auctions, and the iPhone have energized users. For the intelligent marketer the question must be, ...
  More articles on Mobile Marketing, SMS, Social Media, Twitter
• What Web Marketers Should Know About Twitter by Jeremiah Owyang
  If you're responsible for the direction of the online strategies for your company or organization, you've probably been hearing buzz about Twitter, a next-generation instant messaging tool. Even if you're new to Twitter, this article will serve as a guide ...
  More articles on Online Marketing, SMS, Twitter, Word of Mouth
• Marketing Challenge: Is It Time to Move Into Mobile Marketing? by Hank Stroll
  Should your organization get into mobile marketing? The evidence shows that mobile marketing skews toward the business-to-consumer segment, and (slowly but surely) it is starting to gain momentum. Read on to find out whether the vehicle might be right for you. ...
  More articles on B2B Marketing, Marketing Smarter, Mobile Marketing, SMS
• Lies, Damn Lies, and Dashboards, Part 1: CRM Reporting and the Wrench in the Lead Machine by Su Doyle
  Watching CRM dashboards is like monitoring stocks online—it's easy to get mesmerized by the merest up tick or downturn in lead flow. But like savvy investors, savvy marketers need to do the legwork to understand what's really being measured—before getting ...
  More articles on Collaboration, CRM, Lead Generation, Marketing Dashboards, Metrics, Sales, SMS
• Setting up a Mobile Marketing Program: A Primer by Allison Gower
  Quick—is your marketing mobile? Can your message reach your on-the-go audience and can your in-motion customer interact with you wherever they are? In the past, as long as you were advertising out-of-home, you could have answered "yes." But today, unless your ...
  More articles on Advertising, Mobile Marketing, SMS
• Mobile Marketing to Millennials: Is Your Brand Moving as Fast as Young Adults Are? by Mitch McCasland
  Marketers have long known the challenge of reaching consumers between the ages of 18 and 22. Their lives are in transition. Some are in the workforce, others are in school—or both. Regardless, they are reaching out on their own, for ...
  More articles on Advertising, Brand Loyalty, Interactive Marketing, Mobile Marketing, Podcasting, SMS, Targeting, Videos
• Text Messaging: An Emerging Marketing Tool by David LaPlante
  These days, businesses are increasingly using a full range of communication methods including email, Web and fax to enhance relationships with existing customers, as well as a low-cost means of acquiring new ones. Now an emerging communication mode, text messaging—or ...
  More articles on Customer Engagement, Customer Experience, SMS
• RSS: Marketing's Next Big Thing Online (Part 2 of 2) by Tom Barnes
  Here comes RSS, a technology that allows consumers to select sources of messages they want to receive continuously. RSS presents awesome opportunities for marketers, and here' s an in-depth look into how to use the new technology to improve customer ...
  More articles on Blogging, Google, New Media, RSS, SMS, Thought Leadership
• The Year for Wireless Marketing by Martina Zavagno
  Wireless is (in Asia and Europe) and is becoming (in the North America) a part our everyday life. And soon, a part of our marketing programs as well.
  More articles on Branding, Measurement, Mobile Marketing, SMS
• The Prepaid Card Makeover by Gary Goldhammer
  What's the key to convincing customers that your card is different, and isn't just an extra thing to schlep in their wallets?
  More articles on Brand Loyalty, Branding, Mobile Marketing, SMS

See all 21 marketing articles related to SMS

• Mind the Big Three Be's
  Fun fact: Only 13% of the mobile market has an iPhone. That sounds like plenty when you consider how long the phone's been available, but it merits remembering that the ...
  More articles on Google, Mobile Marketing, Smart Phones, SMS
• E-Coupons Gaining in Popularity
  US consumers are increasingly using e-coupons, as well as their traditional print cousins, to trim spending as the recession drags on.
  More articles on Customer Behavior, Market Research, SMS
• Team Up for Social Media
  Managing your social-media presence can be a full-time job. And in a pair of videos embedded at the HubSpot blog, Mike Volpe interviews Paula Bergs about Southwest's Emerging Media team, ...
  More articles on Facebook, Marketing Inspiration, Measurement, SMS, Twitter
• Here's Looking for You, Kid
  "Effective one-to-one marketing is more than just email," R.J. Talyor states in an article at MarketingProfs. "[Y]our subscribers and customers aren't always staring at their email inboxes. Rather, they're also ...
  More articles on Customer Engagement, Email Marketing, Measurement, SMS, Social Media, Social Networking
• You Too Can Tweet, Part I
  Given the recent Facebook redesign, you're probably hearing a lot of yammer about Twitter. If by now you're not familiar with how Twitter can benefit your brand, walk with us ...
  More articles on Blogging, Facebook, Interactive Marketing, Keywords, Marketing Strategy, SMS, Twitter
• Textbook Text Marketing
  As marketers continue to see good ROI from finely tuned mobile strategies, the humble text message has acquired newfound cachet. And in a recent video posted at the CenterNetworks blog, ...
  More articles on Interactive Marketing, Mobile Marketing, New Media, SMS, Social Media
• Y U Trippin'?
  There's no question that the advent of online communication has lowered our expectations for proper grammar and spelling—in the casual environments of instant messages, email and blogs, we forgive the ...
  More articles on Customer Service, Email Marketing, SEO, SMS, Twitter, Writing
• Text Appeal
  "While US consumers are fully embracing text messaging," says Alan Berrey in an article at MarketingProfs, "very few enterprises have followed suit." And when you consider that 80 percent of ...
  More articles on Mobile Marketing, New Media, Small Business, SMS
• Text Your Vote to ...
  In late August, 2.9 million subscribers learned the identity of Barack Obama's running mate with a 26-word text message delivered via SMS (Short Message Service). The announcement joined a trend ...
  More articles on Email Marketing, Mobile Marketing, New Media, SMS

See all Daily Posts in our library

SMS case studies, deconstructing real life examples and illustrating lessons learned

• Four Steps to Spurring B2B New-Product Awareness and Sales via Twitterby COOP Ale Works
  CASE STUDY: Twitter isn't the first tool that comes to mind in the B2B marketing toolbox. But COOP Ale Works deftly used it to generate buzz among potential consumers of its specialty brews—creating a level of demand that retail establishments, such as bars, couldn't ignore.
  More case studies on B2B Marketing, Case Studies, Customer Engagement, Sales, SMS, Twitter, Word of Mouth
• How Mobile Text Marketing Is Increasing Ancillary Revenues, Room Upgrades, and Customer Loyaltyby Days for Business Alliance (Days Inn)
  CASE STUDY: Cutting-edge customer service that relies on mobile texting has helped an alliance of hotels to retain customers among the thinning number of business travelers—and avoid disaster during the economic downturn. Read on to see how.
  More case studies on B2B Marketing, Case Studies, Customer Engagement, Customer Relationships, Economic Crisis, Mobile Marketing, SMS

See all Case Studies in our library

SMS online seminar broadcasts from the best minds in marketing

• Mobile Marketing: How to Harness the Power of the Small ScreenAttendee rating:  - 11/20/2008
  More seminars on Benchmarking, Branding, Customer Engagement, Customer Relationships, Email Marketing, Measurement, Mobile Marketing, New Media, SMS, Word of Mouth

See all On Demand Seminars in our library

SMS marketing downloads for the busy professional

• Mobile Marketing Success Stories
  RU ReD 2 launch a gr8 mobile mktg campaign? Check out 11 mobile marketing success stories to see how you can best reach your customers via their mobile devices and also boost sales, improve customer relations and save money.
  More tools on Advertising, Case Studies, Measurement, Mobile Marketing, Smart Phones, SMS, Targeting

See all Tools and Downloads in our library