- A Newbie's Field Guide to Twitter for Business: 29 Questions (and Answers) About Starting Out
by Beth Harte, Ann HandleySo you've heard that Twitter is a great tool for connecting with customers in ways that haven't been previously possible. But you still don't get it, right?
Not only doesn't Twitter make obvious and immediate sense, but it's also marked by ...
- Why Gen Y Is Passing You By
by Kimberly SmithWhat works in enticing a new generation of buyers? Here's why some of your efforts to reach this demographic might be going amiss.
- Pushing One-to-One Marketing Beyond Email by R.J. Talyor
You get it. Email needs to be relevant, timely, and personalized, and it has to arrive in the inbox—not the spam folder. When an email renders, it should load images perfectly, guide the eye through stunning, effective design that drives ...
- Five Ways to Supercharge Your Mobile Marketing by Iain McCready
At this year's Consumer Electronics Show (CES), the Consumer Electronics Association announced it expects mobile phone unit sales in 2009 to grow some 31 percent in North America, with global unit sales reaching approximately 1.2 billion.
The announcement validates the mobile ...
- Mobile Marketing: What is UR txt msg str@tegy? by Alan Berrey
Where R U? In other words, where is your text message strategy? When will your organization begin using text messaging and other mobile messaging services in your marketing, customer care, and collections processes?
- Extending and Enhancing Closed-Loop Marketing via the Mobile Channel by Stephan Dietrich
While mobile marketing can be invasive on its own, integration with the larger marketing campaign mix and proper tracking of customer response can ensure that customers are drawn in, rather than turned off, by mobile messages.
The mobile medium has achieved ...
- Two Reasons Why SMS Should Be on Your Shortlist by R.J. Talyor
Should SMS be used for every marketing message? No, definitely not. Your company must consider whether or not your intended message is urgent and determine if subscribers will appreciate receiving it in a mobile form. With that said, there are ...
- A Sample Social Media Toolkit by Chris Brogan
There are countless ways to get into the game with Social Media. Check out these few sample Social Media tools and see how they can be used effectively and efficiently.
- How to Make Email Marketing More Mobile-Friendly by Chris Lovejoy, Andrew Osterday
Mobile technology continues to develop. The number of consumers with mobile devices capable of retrieving and viewing email continues to increase rapidly. The early adopters of the Blackberry have given way, in numbers at least, to those using what are ...
- What Social Media Marketing Is Not by BL Ochman
Despite all the talk, the mainstream media coverage, the conferences, courses, and books on social media marketing, there's quite a bit of ambivalence, fear, and (sometimes) outright hostility directed toward social media by CMOs, CEOs, and CFOs.
All of this leads ...
- Is Wireless Internet Marketing Still a Fantasy? by Geoff Livingston
There's a new air of excitement behind the mobile Web. Initiatives like Verizon's recent announcement to open their network, Google's Open Handset initiative, new wireless auctions, and the iPhone have energized users. For the intelligent marketer the question must be, ...
- What Web Marketers Should Know About Twitter by Jeremiah Owyang
If you're responsible for the direction of the online strategies for your company or organization, you've probably been hearing buzz about Twitter, a next-generation instant messaging tool.
Even if you're new to Twitter, this article will serve as a guide ...
- Marketing Challenge: Is It Time to Move Into Mobile Marketing? by Hank Stroll
Should your organization get into mobile marketing? The evidence shows that mobile marketing skews toward the business-to-consumer segment, and (slowly but surely) it is starting to gain momentum.
Read on to find out whether the vehicle might be right for you. ...
- Lies, Damn Lies, and Dashboards, Part 1: CRM Reporting and the Wrench in the Lead Machine by Su Doyle
Watching CRM dashboards is like monitoring stocks online—it's easy to get mesmerized by the merest up tick or downturn in lead flow. But like savvy investors, savvy marketers need to do the legwork to understand what's really being measured—before getting ...
- Setting up a Mobile Marketing Program: A Primer by Allison Gower
Quick—is your marketing mobile? Can your message reach your on-the-go audience and can your in-motion customer interact with you wherever they are?
In the past, as long as you were advertising out-of-home, you could have answered "yes." But today, unless your ...
- Mobile Marketing to Millennials: Is Your Brand Moving as Fast as Young Adults Are?
by Mitch McCaslandMarketers have long known the challenge of reaching consumers between the ages of 18 and 22. Their lives are in transition. Some are in the workforce, others are in school—or both. Regardless, they are reaching out on their own, for ...
- Text Messaging: An Emerging Marketing Tool by David LaPlante
These days, businesses are increasingly using a full range of communication methods including email, Web and fax to enhance relationships with existing customers, as well as a low-cost means of acquiring new ones.
Now an emerging communication mode, text messaging—or ...
- RSS: Marketing's Next Big Thing Online (Part 2 of 2)
by Tom BarnesHere comes RSS, a technology that allows consumers to select sources of messages they want to receive continuously. RSS presents awesome opportunities for marketers, and here' s an in-depth look into how to use the new technology to improve customer ...
- The Year for Wireless Marketing by Martina Zavagno
Wireless is (in Asia and Europe) and is becoming (in the North America) a part our everyday life. And soon, a part of our marketing programs as well.
- The Prepaid Card Makeover by Gary Goldhammer
What's the key to convincing customers that your card is different, and isn't just an extra thing to schlep in their wallets?