SMS: How-to articles covering the latest marketing tactics, tips, and strategies.

• How Text Messaging Can Drive App Engagement and RevenuesThorsten Trapp
  One of the toughest marketing jobs today is working for an app developer. Here's how text messaging can attract new users and increase engagement with customers.
  Customer Acquisition, Customer Behavior, Customer Engagement, Mobile Marketing, SMS
• US Mobile Local Ad Forecast: $9.1B in 2017Vahe Habeshian
  US mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017—at a compound annual growth rate (CAGR) of 49.3%—according to the US Local Media ...
  Advertising, Local Marketing, Location-Based Marketing, Mobile Marketing, Research Summaries, Search Engine Marketing, SMS, Videos
• Mobile Innovation (Part 2): Innovating Brand Engagement Through MobileChristina "CK" Kerley
  The battle for attention—and, in turn, engagement—has escalated into an all-out war by marketers... and their target audiences are its victims. This article explores how to innovate brand engagement via ...
  Brand Awareness, Brand Loyalty, Content, Content Marketing, Customer Behavior, Customer Engagement, Digital Marketing, Digital Theory, Marketing Strategy, Mobile Marketing
• Texting Prospects (at the Right Time) Boosts ConversionLenna Garibian
  Though email messaging is an important part of the selling process, texting can be an effective way to supplement email and phone channels, according to a study by Leads360. Sales ...
  B2B Marketing, Customer Communications, Lead Nurturing, Mobile Marketing, Research Summaries, Sales, SMS
• Seven Rules to Cultivate Deep Mobile RelationshipsBrent Hieggelke
  For marketers, mobile apps present an unprecedented opportunity to always be a mere arm's length away from customers. And we can know more about them than ever before. But how ...
  Customer Engagement, Customer Relationships, Direct Marketing, Location-Based Marketing, Mobile Marketing, Personalization, Smart Phones, SMS
• Email Preferred Over Texting for Brand Offers, Promos
  Despite the widespread adoption of SMS text messaging in personal communications, most (86%) people prefer to receive promotional offers from brands via email rather than text, according to a survey ...
  Demographics, Email, Mobile Marketing, Research Summaries, SMS
• SMS Marketing: How to Harvest Your Customers' Mobile DetailsBill Hilton
  SMS marketing is a huge growth area for all businesses. It's cheap, easy to track, direct, and personal. Interested? Learn how to collect your customers' mobile numbers—and keep them open ...
  Customer Relationships, Email Marketing, Marketing Strategy, Mobile Marketing, SMS
• Mobile Marketing: No Longer a Tradeoff Between Reach and TargetingGib Bassett
  Communicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost ...
  Branding, Customer Engagement, Mobile Marketing, Personalization, ROI, SMS, Targeting
• Why 'Free' Text Messages Will Cement Mobile as a Critical Component of the Marketing MixMatt Silk
  With short message service (SMS) reaching 5 billion mobile phones around the world, marketers can no longer ignore the significance of texting as a marketing channel. Some consumers, however, are ...
  Brand Loyalty, Marketing Smarter, Mobile Marketing, SMS, Targeting
• Adults Texting More, but Teens Still Rule
  Texting among US adults has increased substantially over the past year, but still does not approach the magnitude of texting activity among teens: 72% of adult cell-phone owners send and ...
  Customer Behavior, Research Summaries, Segmented Research Data, SMS

SMS: Online seminar broadcasts from the best minds in marketing

• Mobile Marketing: How to Harness the Power of the Small ScreenBroadcast on 11/20/2008 with Michael Foschetti
  Mobile is becoming a powerful and personal channel for direct response marketing.  Have you added it to your mix yet?  Learn how!
  Benchmarking, Branding, Customer Engagement, Customer Relationships, Email Marketing, Measurement, Mobile Marketing, New Media, SMS, Word of Mouth

SMS: Marketing downloads for the busy professional

• Mobile Marketing Success Stories
  Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
  Branding, Case Studies, Customer Relationships, Lead Generation, Mobile Marketing, Sales, Smart Phones, SMS