Customer-Centric

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• SWOT Team: The Hope, Glory and Folly of CRMHank Stroll, Yvonne Bailey
  ow do you salvage your investment in CRM and realize real improvements in customer relations? Also: When the leadership team disagrees on the best approach to marketing.
  CRM, Customer-Centric, E-Commerce, Marketing Challenges, Online Marketing, Pricing, Product Marketing
• What Do You Expect?Michael Perla
  There is one question that every consultant, manager, or employee (or any person, for that matter) should be familiar with. It is a make-or-break question in terms of project success, ...
  Customer-Centric, Customer Experience, Value Propositions
• Welcome to the Feelings EconomyTom Asacker
  Are you worn out by the frenzied pace of change in our new economy? Well, welcome to the new world. Fundamental shifts in commerce and consumer psychology have permanently changed ...
  Customer-Centric, Customer Engagement, Customer Experience, Economic Crisis
• Between the Pages of Angel Customers and Demon CustomersNick Wreden
  How many companies call themselves “customer-centric” while failing to see issues through customers’ eyes?
  Customer-Centric, Management, Measurement, Segmentation, Value Propositions
• Fresh Eye for the Marketing GuyGary Goldhammer, Linda Zimmer
  ime to face facts: our marketing strategies are stale and our customers are exhausted and (worse) bored. We need something in the mix that is enticing, a new approach without ...
  Collaboration, Customer-Centric, Marketing Tips, Web Copy, Website Design
• A Marketing Definition in Six WordsRandall Chapman
  There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. But none captures the true essence of marketing better than these hand-picked six words.
  Collaboration, Customer-Centric, Segmentation, Targeting
• A Customer Retention Program PrimerRo King
  Here's an comprehensive primer on the various types of customer retention programs. You want to retain your customers, don't you? Then don't miss this one.
  CRM, Customer-Centric, Customer Engagement, Customer Retention, Metrics, Targeting, Testing
• How To Run Customer Focus Groups SuccessfullyBasil Harris
  You know how good it feels when someone asks to hear your opinion on a subject that’s important to you. Your customers are no different.
  Collaboration, Customer Advisory Programs, Customer-Centric, Customer Relationships
• The Listening BrandMitch McCasland
  Many brands see advertising as an effort to draw attention to themselves and away from competitors. But the approach that builds relationships most requires that brands listen, too. If advertising ...
  Advertising, Branding, Customer-Centric, Customer Relationships, Economic Crisis
• Turn Hollywood Secrets into Blockbusters Sales (Part 1)Cliff Atkinson
  Like a movie, every sales presentation you give is a performance. You are the talent, your PowerPoint is your media, and your potential client is the audience. When you give ...
  Creativity, Customer-Centric, Customer Engagement, Customer Experience, PowerPoint, Sales, Writing
• "Usability" for Better Customer Relationships Noel Franus
  You've heard about usability, and probably hoped your product or web site was usable. Learn what usability is really about, and how to put it into practice.
  Customer-Centric, Customer Relationships, Online Marketing, Personas, Websites
• Designing Useful Navigation
  It’s all about designing your site around the searching patterns and psychology of your visitors, not coming up with something that looks cool but sends your visitors clicking for the ...
  Customer-Centric, Customer Experience, Marketing Tips, Website Design, Websites
• So You Think You Need an In-Site Search Engine?
  More often than not, in-site search engines are just another way to bog down your customer with technology. Here's why in-site search engines typically don't work.
  Customer-Centric, Customer Experience, E-Commerce, Website Design, Websites