Marketing Strategy

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• What Social Media Can't Do for International MarketingLiz Elting
  Applying social media marketing efforts to an international audience could present unique challenges—but it doesn't have to. Learn six best-practices that'll ensure the greatest ROI in localized social media.
  International Marketing, Marketing Strategy, Search Engine Marketing, Social Media
• Five Rules for Your New Company's Playbook
  You're ready to strike out on your own and start a small business. But before you do, you need to create a detailed playbook. "I think of a business plan ...
  Marketing Plans, Marketing Strategy, Marketing Tips
• Five Tactics to Energize Your Startup's Email Campaigns [Slide Show]Yo Noguchi
  Email campaigns are one of the most essential components of a startup's marketing strategy. They can build customer trust and establish you as an expert in your field. Energize your ...
  Content, Email Campaigns, Email Marketing, Marketing Strategy
• B2B Marketers Moving Toward Online Content Strategies
  B2B marketers are moving away from traditional marketing tactics toward online content marketing: 82% now use content marketing in their programs, making it more popular than search marketing (70%), events ...
  B2B Marketing, Content, Marketing Strategy, Services Marketing
• Eight Questions to Ask Yourself Before Filming Your Video [Slide Show]Verónica Jarski
  You don't need a Jerry Bruckheimer-sized budget to make a killer video. A solid idea, a snazzy camera, and a little bit of planning will do the trick. Here are ...
  Marketing Strategy, Marketing Tips, Videos
• Don't Let Google+ Catch You by Surprise
  This summer, Google+ cannonballed into the middle of the social networking pool. Whether it's the next big thing is still open to debate—but here's why Google+ matters to you: "Someone ...
  Community, Email Marketing, Google, Google+, Marketing Strategy, Social Networking
• Three Lead Nurturing Email Tips From MarketingProfs
  If you sell a B2B product or service, your email strategy should include plenty of nurture. "A great lead nurturing program can have a dramatic impact on an organization's bottom ...
  B2B Marketing, Email Marketing, Lead Nurturing, Marketing Strategy
• SMS Marketing: How to Harvest Your Customers' Mobile DetailsBill Hilton
  SMS marketing is a huge growth area for all businesses. It's cheap, easy to track, direct, and personal. Interested? Learn how to collect your customers' mobile numbers—and keep them open ...
  Customer Relationships, Email Marketing, Marketing Strategy, Mobile Marketing, SMS
• Overcoming the Small Business Inferiority Complex
  "Anyone who has worked in or run a small business has felt the ugly sting of an inferiority complex to their larger rivals at some point," writes Rohit Bhargava at ...
  Marketing Smarter, Marketing Strategy, Personalization, Small Business
• Content vs. Messaging: How the Digital Customer Narrative Is Changing MarketingJen Evans
  Content is more than just words. Content experiences that are strategic, planned, structured, and measured can develop a new customer narrative that'll bring companies and customers closer than ever.
  B2B Marketing, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Marketing Tips, Social Media, Websites
• The Future of Marketing Is CrowdsourcedBrandon Evans
  Your customers will soon wield more and more power, becoming the most powerful communications channel. Are you ready for the new world of marketing? Learn the five keys to building ...
  Branding, Customer Engagement, Marketing Inspiration, Marketing Strategy, Measurement, Targeting
• 25 Keys to Getting Waaaaay More Out of Your Social Media MarketingTom Shapiro
  Social media marketing can broaden your reach, enable you to engage your audience, and help you create raving fans if you use it the right way. So why are so ...
  Community, Customer Engagement, Marketing Strategy, Marketing Tips, Metrics, Social Media
• Feng Shui for Mobile Marketers: Best-Practices for Creating a Harmonious Mobile EnvironmentMark Simpson
  For years, marketers have been working to perfect their sites to create just the right energy to ensure happy customers—and seamless selling. But it wouldn't be wise to transfer those ...
  E-Commerce, Marketing Strategy, Mobile Marketing, Personalization, Segmentation, Targeting
• Six Deadly Sins of Social Media Measurement [Slide Show]Christian Gulliksen
  Are you a social media measurement sinner? If any of the routinely committed sins in this slideshow sound familiar to you, it's time to change your ways.
  Marketing Strategy, Marketing Tips, Measurement, Social Media
• A Lesson From Sales Pros: How One-to-One Marketing Can Pay Off Big Time When Your Budget is ZeroElaine Fogel
  One-to-one marketing is time-consuming, but as any sales professional can tell you, the personal touch—communicating directly with the decision maker—can be very effective.
  Customer Engagement, Marketing Strategy, Sales, Word-of-Mouth
• Want Sophisticated Real-Time Marketing Campaigns? Take These Five StepsJoshua Smith
  How can you engage customers via real-time marketing? Marketers are adopting technology that can help recognize a customer's interests and provide actionable intelligence in real-time to any customer channel.
  Channel Marketing, Customer Engagement, Customer Experience, Marketing Strategy, Marketing Tips, Segmentation
• Your 12-Point Skeleton for Social Strategy Preparation
  Channel V Media has produced a snappy little e-book for companies mapping a social media plan. It's more than just hierarchy and bureaucracy that are making it difficult for marketers ...
  Collaboration, Content, Creativity, Marketing Strategy, Social Media
• Marketers Struggle With Multichannel Customer Interactions
  Marketers struggle to manage customer interactions and campaigns across multiple marketing technology platforms—a challenge intensified by new data streams from emerging channels such as mobile and social media, according to ...
  Channel Marketing, Marketing Strategy, Research Summaries
• Beware of Shiny Marketing Toys
  Many marketers can't resist a shiny toy. Whether pay-per-click in the mid 1990s, Web 2.0 in the early 2000s or mobile marketing in the late 2000s, we want it—and we ...
  Marketing Strategy, Marketing Tips, Small Business
• Snow White and the Seven Online Marketing SinsDavid Chapman
  If children learn from fairy tale characters and their actions, online marketers can learn to evaluate and improve their online campaigns—and end up with a much healthier ROI—from fairy tale ...
  Content, Market Research, Marketing Strategy, Marketing Tips, Measurement, Online Marketing