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Should Senior Marketers Be the 'Voice of the Customer'?Ayaz Nanji
Nearly one-quarter of chief marketing officers want a chief customer officer to take primary responsibility for understanding and interacting with the customer, whereas another quarter see the responsibility as their ...
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Five Killer Video Marketing TipsDanny Groner
No matter what you're selling or promoting, video should be a consideration. Technology is no longer a hurdle, but coming up with the right message, tone, and approach can be. ...
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#SocialSkim: Social Media This Week, Including Salesforce and ExactTarget, Great Branded ContentAngela Natividad
What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? ...
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The Nitty-Gritty of Brand Story PowerCatherine Sherlock
Understanding the power of stories is one thing; knowing how to craft them is another. So, let's delve into some practical applications of story. I'll use case studies, annual reports, ...
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50% of Moms Would Engage With Brands on Facebook If RewardedAyaz Nanji
Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if ...
Brand Loyalty,
Customer Engagement,
Customer Loyalty,
Digital Marketing,
Email Marketing,
Facebook,
Gamification,
Interactive Marketing,
Marketing Strategy,
Research Summaries,
Social Media
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#SocialSkim: Social Media This Week, Including a Content Marketing Children's StoryAngela Natividad
Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. ...
Advertising,
B2B Marketing,
B2C,
Customer Engagement,
Customer Relationships,
Digital Marketing,
Digital Theory,
Facebook,
Marketing Strategy,
Pinterest,
Retail Marketing,
Social Business,
Social Media,
Social Networking,
YouTube
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Seven Steps You Can Take to Capitalize on the Mobile Video Viewing ShiftFrank Sinton
Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest ...
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Mobile Innovation (Part 6): Innovating Value Propositions Through MobileChristina "CK" Kerley
Value propositions are the heart, soul, and epicenter of a business. They reflect its market positioning while communicating the core promises it makes to its customers. Let's look at three ...
B2C,
Brand Positioning,
Content,
Customer Experience,
Customer Relationships,
Digital Theory,
Inbound Marketing,
Marketing Strategy,
Mobile Marketing,
Positioning,
Smart Phones,
Value Propositions
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How to Integrate Ratings and Reviews Into Your Social Marketing ProgramsShoma Sarkar
Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing.
Advertising,
B2C,
Customer Engagement,
Marketing Strategy,
Product Marketing,
Retail Marketing,
Sales and Advertising,
Social Media,
Social Networking,
Testimonials,
User-Generated Content
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One-Third of Americans Regularly Listen to Online RadioAyaz Nanji
One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM ...
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Mobile Minute [Video]: Why Develop for iOS First?Amanda Klohmann
Twitter launched both Vine and its recently released #Music app with no nod toward Android. So why do brands go iOS first, even though Android dominates the smartphone market?
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Build a Customer-Centric Marketing Automation StrategyMeghan Keaney Anderson
The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have ...
Content,
Content Marketing,
Customer Acquisition,
Customer-Centric,
Customer Insight,
Customer Relationships,
Email,
Email Campaigns,
Inbound Marketing,
Lead Generation,
Marketing Automation,
Marketing Strategy,
Mobile Marketing,
Personas,
Sales,
Social Media
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Mobile Innovation (Part 5): Innovating Customer Experiences Through MobileChristina "CK" Kerley
Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable.
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Turbocharge Your Content Marketing MachineAlastair Kane
Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three ...
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Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing SurveyDaniele Hagen
The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of ...
Blogging,
Content,
Content Marketing,
Customer Acquisition,
Digital Theory,
Email,
Email Marketing,
Inbound Marketing,
Lead Generation,
Management,
Marketing Budgets,
Marketing Operations,
Marketing Strategy,
Research Summaries,
ROI,
Sales,
Social Media
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Stop Saying 'Awesome': Five Best-Practices for Americans Marketing to EuropeBob Boehnlein
Globalization brings exciting opportunities and enormous challenges for all parts of a business, but nowhere is that more apparent than in the marketing department. Here's how to avoid five common ...
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Mobile Innovation (Part 4): Innovating Product Offerings Through MobileChristina "CK" Kerley
Your customers, whether consumer or executive audiences, expect you to use the same mobile technology that has improved their lives to also improve the products and services they use: your ...
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B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't MissVince Stuntebeck, Trevor Jones
The retail industry has recognized that critical events in customers' lives can shift loyalties, or serve as opportunities to retain or upsell via event-driven marketing. That approach can also work ...
B2B Marketing,
Business Intelligence,
CRM,
Customer Acquisition,
Customer Behavior,
Customer Insight,
Customer Relationships,
Customer Retention,
Marketing Strategy,
Measurement,
Product Marketing,
Research,
Sales,
Testing
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#SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph MobileAngela Natividad
The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open ...
Advertising,
B2B Marketing,
B2C,
E-Commerce,
Facebook,
Google+,
LinkedIn,
Marketing Strategy,
Retail Marketing,
Small Business,
Social Business,
Social Media,
Social Networking,
Strategy,
Twitter
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Mobile Innovation (Part 3): Innovating Sales Channels Through MobileChristina "CK" Kerley
As any marketer knows, sales are mission-critical to the success and survival of all companies. But what many a marketer doesn't yet fully understand is how many ways mobile can ...
Customer Acquisition,
Customer Experience,
Digital Marketing,
Digital Theory,
E-Commerce,
Gamification,
Interactive Marketing,
Marketing Strategy,
Mobile Marketing,
Retail Marketing,
Sales,
Smart Phones
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