Marketing Strategy

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• Four Tips for Gutsy Branding: How to Make Your Business Stand OutLaura Wallace
  What makes one brand succeed over other brands that sell the same or similar products? Gutsy brands make themselves stand out in ways their audiences relate to. Here's how to ...
  Brand Management, Branding, Marketing Strategy
• The Most Effective Lead Nurturing TacticsAyaz Nanji
  Marketers say email and content marketing are the most effective tactics for driving prospects through the sales pipeline and toward conversion/revenue, according to recent research from Ascend2.
  Lead Nurturing, Marketing Strategy, Research Summaries, Sales
• How Marketers Can Be Strategic Influencers, and Why Their Input Is Key for Companies [Infographic]Laura Forer
  Marketers have heaps of customer and business insight to offer, and many CMOs want to contribute to their brands more strategically than they currently are. See why that's important and ...
  Career Management, Chief Marketing Officer, Marketing Strategy
• How to Use Product-Market Fit to Drive Business GrowthLaura Patterson
  The term "product-market fit" may not be familiar to some marketers, but it's fundamental to business growth. Here are five areas marketers should focus on to make sure their brand ...
  Customer-Centric, Market Research, Marketing Strategy, Product Marketing, Strategy
• Your Three-Step Approach to Account-Based Marketing SuccessJonathan Herrick
  ABM is not a new strategy by any means, but more and more B2B marketers are embracing it, in part because they're dissatisfied with their current lead generation programs. But ...
  Account-Based Marketing, Marketing Strategy, Sales, Technology
• Marketers Know AI Is the Future, But Do They Understand AI Today?Tod Loofbourrow
  AI is a powerful technology that can help you create relevant marketing campaigns that bring results—or irrelevant campaigns that waste your money and your customers' patience. Let's go over what ...
  AI, Marketing Automation, Marketing Strategy, Technology
• Your Marketing Data Isn't Just for Insights: It's Worth Much More Than ThatJessie Kernan
  Your data is more valuable than you may know. These three strategies will help you maximize the value of your data and use it to achieve marketing and business objectives.
  Big Data, Data, Marketing Analytics, Marketing Strategy, Marketing Tips
• The State of Marketing Technology in 2018Ayaz Nanji
  In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Walker Sands.
  Marketing Strategy, Research Summaries, Technology
• The Biggest Barriers to Successful Marketing AttributionAyaz Nanji
  Marketers say technology and data challenges are the biggest barriers to successful marketing attribution, according to recent research from Ascend2.
  Attribution Modeling, Marketing Analytics, Marketing Strategy, Research Summaries
• The Digital Work Tools Marketers Can't Do WithoutAyaz Nanji
  Marketers say the top digital tools their teams can't do without are file sharing, customer relationship management, and email marketing services, according to recent research from Widen.
  Marketing Strategy, Research Summaries, Technology
• The Role of the CMO in Driving GrowthAyaz Nanji
  Most CMOs say they are driving growth at their firms mainly by serving as the chief storyteller and by connecting the brand to the business, according to recent research from ...
  Chief Marketing Officer, Marketing Strategy, Research Summaries
• Five Tips for Marketing a Subscription-Based BusinessStefan Pretty
  A subscription-based business model can be extremely successful—when it's marketed well. Here are some tips for reaching more of your target market, engaging your audience, and controlling churn rates.
  Customer Engagement, Customer Experience, Marketing Strategy
• How to Measure Touchpoint Effectiveness: Six Steps to Better Customer ExperiencesLaura Patterson
  Each touchpoint of interaction with your customers creates an opportunity for insight, improvement, and engagement. Here's a six-step process for measuring touchpoint effectiveness and identifying the touchpoints that matter most ...
  Customer Experience, Marketing Strategy, Metrics
• How B2B Marketing and Sales Teams Are (and Aren't) Using DataAyaz Nanji
  Only about half of B2B marketing decisions are made using data, according to recent research from Dun & Bradstreet and Forrester Research.
  B2B Marketing, Marketing Strategy, Research Summaries, Sales
• How to Tap Into Hidden Marketing Spend to Fuel Growth: Optimizing CPEStacey Haas, Max Magni, Biljana Cvetanovski, Cathy Wu
  Marketers managing consumer promotions and engagement (CPE) efforts often can't easily measure ROI and determine what's working. Here are five tips to make CPE for consumer goods brands more efficient ...
  B2C, Customer Engagement, Marketing Strategy, Promotions, Retail Marketing
• Are Brands Using Email and Marketing Automation Effectively?Ayaz Nanji
  Most marketers say their email automation and marketing automation skills are still works in progress and that they are not using many features effectively, according to research from GetResponse and ...
  Email, Email Marketing, Marketing Automation, Marketing Strategy, Research Summaries
• How B2B and B2C Firms Approach Personalization DifferentlyAyaz Nanji
  B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International.
  B2B Marketing, B2C, Marketing Strategy, Personalization, Research Summaries
• A Tactical Approach to Marketing Strategy: A Marketer's GuidePeter Altschuler
  To plan your marketing, you need a marketing strategy. But how do you create that strategy? You need a tactical approach to understanding where you've been, where you are, where ...
  Marketing Planning, Marketing Strategy, Positioning
• What Is GDPR, and How Can It Impact Your Business? [Infographic]Laura Forer
  "GDPR" has been a buzzword lately, but it's an important one. Failure to comply with new European data regulations—even if your business is US-based—could mean serious consequences.
  Data, Lead Generation, Marketing Strategy
• Three Paths for Surging Ahead of the CompetitionEllie Mirman
  Market leaders often take one of three paths to beat the competition. See which strategy can work best for your brand.
  Brand Management, Brand Positioning, Branding, Market Research, Marketing Strategy