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Pin It to Win It: How to Boost Your Brand on Pinterest
The hype on the street is Pinterest, the "online pinboard" that lets users easily "Pin" images/videos they like on "Boards" they've created. Brides, for example, love Pinterest for keeping track of wedding-day ...
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Six Ways to Make Your Content Shareable
Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article titled "How to Increase Social Sharing to Generate More ...
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Maximizing Your Brand Presence on Google+
Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about."
As Google's ...
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The Importance of Relevance: A Cautionary Tale
"Today I was sad," writes Tara Jacobsen at the Marketing Artfully blog. "I got a message from someone who I like a lot and have been 'friends' with on the ...
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Some Do's and Don'ts of Social Updating
It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself.
Amalia Agathou of ...
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A Social Platform That Serves Your Team Members One at a Time
There are plenty of internal computer platforms that promise to make employees more efficient: standalone CRMs, heavy-handed intranets and project management software that needs managing all on its own. Then ...
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Don't Let Google+ Catch You by Surprise
This summer, Google+ cannonballed into the middle of the social networking pool. Whether it's the next big thing is still open to debate—but here's why Google+ matters to you: "Someone ...
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What You Can Learn From Steve Jobs
"Few of us have the chance to achieve 1/100th of what Steve Jobs has achieved," writes Bill Taylor at Harvard Business Online. "But all of us can look at his ...
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Three Ways That Monitoring Social Media Can Help PPC Campaigns
"Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon," writes Jared Reed at SteadyRain. "These days, it ...
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Three Tips for Making a Business Social
IBM is a prime example of a major enterprise that has flourished over the years as a social business. Its social roots go way back: In the 1970s, its mainframe ...
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Four Lessons From the Social Business Trenches
On CMSWire, Web engagement strategist Dion Heathcliff shares what he has learned from successful—and not so successful—social businesses in recent years. The lessons he offers address "what to focus on and what ...
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Five Ways to Handle Negative Comments
Whether bad-mouthing a product via Twitter or leaving a scathing review on Yelp, unhappy customers—or mischievous competitors—can and will sully your business, often through anonymous accounts. "While brand-bashing is nothing new," ...
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Why Quora Matters
"Love it or hate it," writes Niel Robertson at MarketingProfs, "Quora is a phenomenon that can't be ignored." The social media site defines itself as a continually improving collection of ...
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How to Sift Through Unintentional Lies
When you ask for feedback on a proposed innovation, writes Scott Anthony at Harvard Business Online, sit back and brace yourself for one lie after another from your stakeholders. They ...
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How to Use Social Media Chatter in Your Email Campaigns
Unless your company finds itself at the epicenter of a major scandal—à la BP—social media chatter can be a valuable sales-generating tool.
"[C]onsider every mention of your brand for potential use ...
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What to Listen For in Social Media
Any good conversationalist will tell you: It's not enough to listen, you must know how to listen. That principle holds true in the sprawled social world as well. In a ...
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Three Ways to Boost Blog Comments and Your SEO Program
You might not think of your blog's comment section as an integral part of your SEO strategy. But you should. "If you can get comments on your blog, you'll increase ...
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Tips for Hiring and Supporting Your Social Community Manager
Social savvy isn't just about being on the right social networks; it's about knowing how to communicate and troubleshoot on them, too. These waters can be choppy; hence, more and ...
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Five Key Assets of a Good Social Community Manager
You've heard a lot about social community managers, but what exactly do they do?
In short, they monitor conversations in the social media space (and that takes a lot more than ...
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Entering Social Media the Right Way: Four Key Steps
In a recent post at Bazaarblog, Tara DeMarco reports on author Erik Qualman's concept of the "social media escalator." It's his design for the graceful entry of businesses into the ...
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