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• Polish Your Brand With Co-Creation
  "A revolution in both marketing thought and practice is at hand," say three researchers in an interesting new report on brand marketing. In their research, these authors examined "consumer co-creation in ...
  Branding, Community, Customer Behavior
• They Like Us! They Really Like Us!
  Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find ...
  Branding, Community, CRM, Interactive Marketing, Social Media, Twitter
• STAMP Out the Ad Noise
  Across all demographics—and yes, we mean all demographics—social networks are where the traffic's at. Because barriers to entry are low and engagement is high, this is perfect turf for marketers who ...
  Advertising, Brand Awareness, Community, Interactive Marketing, Marketing Tips, Social Media, Social Networking
• It's a Secret (Wink, Wink)
  According to The Wrap, ABC has chosen an unorthodox way to promote a new comedy on its fall schedule—by keeping it hush-hush. "The network is offering the sneak peak of ...
  Community, Facebook, Marketing Inspiration, Social Networking, Twitter, Word-of-Mouth
• Daft Punk Plays Here
  It's not just the recession; the digital revolution has wreaked havoc on traditional music retailers, who can rarely match online juggernauts like iTunes or eMusic on price or convenience. "As ...
  Community, Creativity, Customer Engagement, Recession
• Searchers to Subscribers to Fans
  "If you're interested in building a flourishing online brand and website that generates links and traffic organically as part of your Internet marketing efforts, it's important to develop an active ...
  Community, RSS, Search Engine Marketing, Web Content, Websites
• Turn That Follower Into a Retweeter
  "When you first start playing in the social media sandbox, you feel compelled to collect," says Mark Goren in a post at the Daily Fix blog. "Subscribers. Followers. Friends. The ...
  Blogging, Community, Customer Engagement, Facebook, Small Business, Social Media, Twitter
• Yum! That Smells Good!
  Here's a juicy tidbit to chew on: One of the reasons Facebook is such a force in the social scene is that it makes it easy to catch up with ...
  Branding, Community, Customer Engagement, Facebook, Interactive Marketing, Social Media, YouTube
• Should I Stay or Should I Go?
  As your company joins the discussion in online communities, you might wonder whether your presence is welcomed or resented. In a post at the Daily Fix blog, Mike O'Toole reports ...
  Community, Marketing Analytics, Social Media, Surveys
• That Is So Last Week
  "How much do you know about your customers right now, at this moment?" asks John Kembel in an article at MarketingProfs. You can't depend solely on the static nature of ...
  Community, Creativity, Customer Engagement, Recession
• Are You Socially Acceptable?
  One reason social media sites have caught on like wildfire among users is that, by and large, they operate on basic principles of social decency. Now, be honest: Do your ...
  Community, Customer Engagement, Interactive Marketing, Social Media, Twitter, YouTube
• Maximize Your Social-Networking Investment
  You don't get to be a social-networking superstar without paying your dues. "The way I look at it," says Jay Baer in a video at his blog, "you ought to ...
  Collaboration, Community, Marketing Inspiration, Social Networking
• So This is What You Look Like!
  A cool thing is happening through sites like blogging service Xanga, review site Yelp, and Twitter. Some of their faithful users have started attending meet-ups, where folks who interact online and ...
  Community, Facebook, Interactive Marketing, Social Media, Social Networking, Television
• Facebook Freebies Demystified
  So you say you're still a bit iffy about investing in Facebook's panoply of paid brand offerings (virtual gifts, banner ads, homepage takeovers)? Not to worry: we've done some legwork ...
  Brand Loyalty, Community, Facebook, Interactive Marketing, Social Media, Social Networking
• Just Call It the YouHouse
  Barack Obama wowed the nation with his social media savvy when he won the bid for President on November 4—but he surprised us again when he didn't stop there. Just ...
  Blogging, Community, Interactive Marketing, New Media, Obama, Social Media, YouTube
• Put Your Best Face Forward
  You want to explore uncharted territory, but you're also worried about sowing cash on unproven social media ground. Well, here's a way to play it safe: ease, ever so slowly, ...
  Advertising, Brand Awareness, Community, Facebook, Interactive Marketing, New Media, Social Media