Metrics

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• Three Steps to Calculating B2B Social Media ROI
  Countless B2B marketers have balked at the difficulty of calculating social media ROI. But Andy deBrunner, in a guest post at the B2B Insights Blog, begs to differ: He offers ...
  Measurement, Metrics, ROI, Social Media
• Five Steps to Measuring B2B Marketing Programs
  B2B marketers face myriad barriers to accurate measurement of marketing programs.But lucky for us, some help arrived last summer with Marketo's popular Definitive Guide to Marketing Metrics and Analytics. In ...
  Marketing Analytics, Measurement, Metrics
• Four Practical Steps to a Website Redesign
  Take a good, hard look at your website. Could it do with a spring makeover? "Radical redesigns are a great way to transform your site into a beautiful new butterfly," says ...
  Content Marketing, Metrics, Website Design, Websites
• An Email Metrics Primer for the Novice
  In a post at the Vision6 blog, Belinda Walsh admits to the thrill she gets from metrics. "My colleagues will tell you they hear my gasps of excitement on a ...
  Email Deliverability, Email Marketing, Metrics
• Four Mobile Email Myths You Need to Bust Right Now
  "With the increase in smartphone adoption, there's been a lot of talk lately about mobile email," writes Anthony Schneider of Mass Transmit. "Some of it is brilliant. Some of it's ...
  Email, Metrics, Mobile Marketing, Smartphones
• Four Steps to Taming Wild B2B Data
  In this age of massive data collection, a new challenge has emerged for B2B marketing teams: figuring out what to do with all that information. "Organizations might have thousands, or ...
  B2B Marketing, Measurement, Metrics
• Sales Pipeline Metrics to Help Boost Forecast Accuracy
  Ah, the B2B sales pipeline. That mish-mash of possibilities that can surprise, delight, or infuriate at a moment's notice. Is there really any way to predict the true likelihood of ...
  B2B Marketing, Forecasts, Metrics, Sales
• Three Tips for Social Media ROI
  In the latest issue of Editorial Emergency's newsletter, Lisa Jenkins—vice president of client services at The Marketing Distillery—explains how her online agency implements business-savvy social media strategies. "[W]e do all ...
  Customer Engagement, Metrics, ROI, Social Media
• Four Steps to Building the B2B Website of Your Dreams
  What does it take to construct a B2B website that grabs users' attention and shows them—right from the start—that it's the right place to be? According to Kate Headon Waddell, ...
  B2B Marketing, Metrics, Search Engine Marketing, SEO, Website Design
• Track B2B Customer Lifetime Value to Boost Results
  In a post at the B2B Sales & Marketing Knowledge Sharing  blog, Scott Gillum cites stats from a recent benchmark report. The report, which was prepared by the IT Services Marketing ...
  B2B Marketing, Metrics, ROI
• How to Present Analytics to Your Leadership Team
  "Visits, pageviews, time on site, time on page, unique visitors, conversions, impressions, click-throughs, view-throughs," writes Zack Pike in an article at MarketingProfs, "the list of metrics used to measure the ...
  Management, Metrics, Search Engine Marketing, Web Analytics
• Make the Case for Social Media Campaigns With Metrics the C-Suite Respects
  Earlier this year, McDonald's ran a Foursquare Day promotion that encouraged check-ins with the chance to win $5 and $10 gift cards. At first, the campaign's trivial outlay of $1,000 ...
  Marketing Analytics, Measurement, Metrics, Social Media
• When Do You Have Enough Data?
  Scott Anthony recently spent a week visiting four Fortune 100 companies with combined revenues of $300 billion. And in each of his discussions he noticed a common theme: how to ...
  Marketing Analytics, Marketing Smarter, Metrics
• A Four-Step Plan to Re-Engage Inactive Subscribers
  "Your email database might show big numbers," writes Loren McDonald at Silverpop, "but 25 percent to 40 percent of your subscribers, or more, could be inactive without showing any obvious ...
  Customer Engagement, Email Marketing, Metrics, Segmentation
• Show 'em That SEO Sparkle!
  In an article at MarketingProfs, Dan Skeen writes that search-engine optimization provides several return-on-investment measures with a greater potential impact on a company's bottom line than many traditional tactics. However, ...
  Metrics, ROI, Search Engine Marketing, SEO
• Give 'Em the Third Degree
  "Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age," opines Avinash Kaushik at Occam's Razor, before quickly noting that it isn't ...
  Marketing Analytics, Marketing Smarter, Metrics
• Crossing the Channel
  Does your cross-channel marketing program give credit where credit is due? "According to Forrester Research," writes Anto Chittilappilly at MarketingProfs, "about 87% of marketers and 85% of agencies misattribute credit: ...
  Channel Marketing, Marketing Analytics, Metrics
• Hurry Up or You'll Be Sorry!
  Some companies seem addicted to email campaigns that shout breathless, time-sensitive offers. Each week, it seems, they tell subscribers about special deals that simply can't be missed—only to make a similar ...
  Email Campaigns, Metrics, Personalization, Targeting
• Stay or Go? You Tell Me.
  As subscriber engagement becomes a critical factor in the deliverability rates of email campaigns, removing inactive recipients from your list is more important than ever. To keep your list as ...
  Email Marketing, Marketing Analytics, Metrics
• Are You Hot or Not?
  On a scale of one to 10, how would you rate your ability to measure the impact of your social-media initiatives? Be honest. Because if you're like the marketers who ...
  Marketing Analytics, Measurement, Metrics