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B2B Direct Mail: Four Tips for a Healthy ROI
In a
recent article at Chief Marketer, Beth Negus Viveiros argues that leaving
direct mail out of your B2B marketing mix might be a big mistake—even in the
digital age. "Done the right ...
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Three Cross-Sell and Up-Sell Tactics to Boost Email Marketing ROI
"It's an old adage," writes Amanda Hinkle in an article at MarketingProfs. "Driving increased sales from your current customers is easier than acquiring new customers."
And yet, it's an old ...
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Three Steps to Calculating B2B Social Media ROI
Countless B2B marketers have balked at the difficulty of calculating social media ROI. But Andy deBrunner, in a guest post at the B2B Insights Blog, begs to differ: He offers ...
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To Video or Not to Video?
Once upon a time, notes Ryan at the MarketFish blog, email was the pinnacle of cutting-edge online technology. But that was then and this is now.
"While there [are] a ...
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Three Ways to Boost Email Marketing ROI
Despite the naysayers who like to predict the imminent demise of email marketing, one fact remains true: It's highly profitable.
"Email averages a return on investment (ROI) of $40 for every ...
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Three Tips for Social Media ROI
In the latest issue of Editorial Emergency's newsletter, Lisa Jenkins—vice president of client services at The Marketing Distillery—explains how her online agency implements business-savvy social media strategies. "[W]e do all ...
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Track B2B Customer Lifetime Value to Boost Results
In a post at the B2B Sales & Marketing Knowledge Sharing blog, Scott Gillum cites stats from a recent benchmark report. The report, which was prepared by the IT Services Marketing ...
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Seven Tips for Achieving Social Media ROI
We recently talked about how, in 2011, the most important priority for brand-side marketers and agencies will be squeezing an identifiable ROI out of their social media efforts. That drive ...
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How Uplift Modeling Can Help Improve Your ROI
"[I]n an effort to reach as many customers as possible at minimal financial cost," writes Mark Smith at Chief Marketer, "many marketers overlook the pricey consequences that can result from ...
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Don't Commission Market Research Without an Action Plan
It's a given that market research will come in all shapes and sizes. "We see custom research that reaches into the six figures in cost," writes Mike Sweeney at the ...
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Tips for Protecting Profits in Down Times
"Saving your budget (and keeping your team employed) in a down economy really boils down to one word: profit," writes Paul Stein in an article at MarketingProfs. "If you're not ...
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Show 'em That SEO Sparkle!
In an article at MarketingProfs, Dan Skeen writes that search-engine optimization provides several return-on-investment measures with a greater potential impact on a company's bottom line than many traditional tactics. However, ...
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Stay Tough, Stay Trendy
Want to boost search results? Try benchmarking based on the latest trends, says Performics' Michael Kahn in a Chief Marketer article. An analysis by Performics of data from more than ...
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This Will Be on the Test
"Something that we preach at eROI is to TEST TEST TEST," says Ryan Buchanan in a post at the company's blog. "We believe that testing should be an integral part ...
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When the Honeymoon Is Over
"Are you on an SEO honeymoon?" asks Ben McKay in a recent Search Engine Journal post. You know you are, he says. when you can think of simple ways to ...
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In Search of the B2B Holy Grail
Surefire lead nurturing may well be the Holy Grail of B2B marketing. Marketers remain in constant pursuit of the golden tactics that will consistently convert prospects into paying customers.
Well, ...
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Double Your Fun
In today's challenging economic environment, marketers are seeking better ways to maximize ROI. One way is to leverage insights from both SEM and email to drive greater success across channels. In ...
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Get Them to Give a Hoot
"Very few executives give a hoot about opens and clicks," says Stephanie Miller in a post at the Daily Fix blog. "In fact, very few marketers even look at their ...
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Your ROI's Sick? Don't Blame the Downturn.
Jon Miller wrote an interesting article for MarketingProfs last summer that deserves a second look. Its title: "The Definitive Guide to B2B Marketing in a Recession." ('Nuff said?) One point ...
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Don't Compare Apples and Oranges
In a post at the Email Experience blog, Spencer Kollas argues that marketers shouldn't spend their time worrying about the rates other companies achieve with their email programs. The reason, ...
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