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• Bolster Your Linkbuilding Efforts With Guest Blogging
  "Links to your website matter around 70% more than keywords to major search engines," notes Jasmine Henry in a post at Business 2 Community. But we all know that linkbuilding ...
  Blogging Strategy, Links, Search Engine Marketing, Websites, Writing
• Seven Steps for Creating a Great Infographic
  Do you wonder what an infographic is, exactly? Or how to create one? The Infographiclabs team gets these questions all the time. And they decided—very appropriately—to explain the infographic basics ...
  Content, Content Marketing, Creativity, Research, Web Content, Writing
• How to Channel Your Inner Journalist to Create Content
  Fictional photojournalist Peter Parker may have possessed superhero traits as Spider-Man, but he always relied on tried and true journalistic skills to craft a good story and create content. Like Parker, ...
  Content, Content Marketing, Web Content, Web Copy, Writing
• B2B Blogging: Three Steps to Getting Noticed
  We all know the challenges of B2B blogging: Finding a good business reason to start one (besides the fact that everyone else is doing it), finding an authentic "voice" for ...
  Blogging, Blogging Strategy, Web Content, Web Copy, Writing
• Three Questions Your B2B's 'Story' Must Answer
  No B2B company can achieve a leadership position without a thought-provoking point of view. "Customers buy into the story before they buy the solution," writes Robert M. Wright at MarketingProfs. ...
  B2B Marketing, Content, Customer Behavior, Marketing Strategy, Strategy, Writing
• Six Story Elements to Help You Make Your Case
  To win a court case, lawyers must first assemble a gripping argument. Facts need to be combined with compelling story elements to create a persuasive narrative to win the jury ...
  Content, Content Marketing, Value Propositions, Writing
• How to Keep Your Content Marketing Shelves Stocked
  Just like a shop owner who tracks his sales and restocks the shelves accordingly, content marketers need to be on top of their content. Otherwise, they end up with empty ...
  Content, Content Marketing, E-Commerce, Writing
• Four Tips for a Terrific Headline
  "It's time to master the headline, to get it right where the copy counts most by paying attention to those critical words that appear at the top of your email ...
  Copywriting, Customer Engagement, Email Subject Lines, Web Copy, Writing
• Four Ways to Increase Clicks With a P.S.
  How do you read a casual email from a friend? In all likelihood, you scan it to get the general idea, write a quick reply and click back to your ...
  Content, Customer Engagement, Email, Writing
• What Your Real Website Can Learn From a Fake Website
  As part of their marketing campaign for Ridley Scott's futuristic Prometheus—an Aliens prequel—producers created a corporate website for the fictional Weyland Industries. And after exploring the well-conceived www.weylandindustries.com, Carol Tice believes ...
  Copywriting, Web Content, Websites, Writing
• Why You Might Need a Brand Journalist to Tell Your Story
  Telling ordinary, made-up stories isn't what makes your content marketing engaging for your customers and would-be customers. What matters is telling interesting true stories that help your audience ...
  Brand Positioning, Content, Content Marketing, Writing
• Newbie Blogger Blunders to Avoid
  You're a new blogger, bursting with energy and excitement. You're sure your new blog will inspire myriad comments and countless social shares. But even though you've published a few posts, ...
  Blogging, Blogging Strategy, Content, Content Marketing, Writing
• Five Tips for Writing Email Copy That Sells
  Writing copy for your email campaign can be daunting, in large part because "it needs to successfully navigate the line between creativity and calculated buying psychology," notes the Marketfish blog. ...
  Content, Customer Behavior, Email, Writing
• Content Marketing Lessons From The Daily Show
  The Daily Show had been on TV for three years before audiences took notice. Back in 1999, when the show first aired, its inconsistent format and lack of focus all ...
  Content, Content Marketing, Management, Marketing Strategy, Writing
• Must-Have Habits of Successful Video Content Marketers
  Thanks to the captivating union of sound, music, and movement, video can convey your company's stories like no other medium. To help businesses harness the power of video and craft ...
  Content, Content Marketing, Customer Engagement, Videos, Writing
• Five Ways to Permanently Defeat Writer's Block
  You have to write a post for your company blog, and it's due tomorrow. But you have no idea what to write about. All you can do is stare, filled ...
  Blogging, Content, Content Marketing, Writing
• Avoid These Three Old-School Approaches to Content Marketing
  Shake the cobwebs from your old-school marketing theories, and give them a long, hard look. Are those traditional ideas helping you meet your content marketing goals? If not, consider dramatically ...
  Content, Content Marketing, Writing
• Three Common Email Errors and What You Should Do About Them
  A few minutes after sending an email to thousands of subscribers, you notice that something isn't right. Perhaps it's a typo that slipped through your copyediting process; or maybe you ...
  Email Marketing, Marketing Tips, Writing
• How to Defeat Six Fierce Opponents of Compelling Content
  Clear content comes from focus and clear thinking. Unfortunately, focusing on the task at hand is not always easy—nor is clear thinking when you're confronting a nasty set of opponents ...
  Content, Marketing Tips, Writing
• Four Tips for Generating Leads With Email
  "Email is still the most effective marketing technique," writes Bill Rice at the Better Closer blog. "It's easy to automate and highly efficient at bringing in qualified new leads." But ...
  Email Marketing, Email Subject Lines, Lead Generation, Writing