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• #SocialSkim: Facebook's Huge Investment, YouTube at VidCon: 11 Stories This WeekChristian Neri
  Facebook to spend millions on original shows, hits major user milestone; YouTube's VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit's big ...
  Advertising, Content, Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Videos, Virtual Reality, YouTube
• This Is What Works in Facebook Headlines: The 20 Most Effective PhrasesAyaz Nanji
  Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook? To find out, Buzzsumo examined the performance of 100 million article headlines published this ...
  Copywriting, Facebook, Research Summaries, Social Media, Social Networking, Writing
• How Marketers Find Social Media InfluencersAyaz Nanji
  Most marketers find social media influencers for campaigns by reaching out to them directly rather than by using influencer platforms or talent agencies, according to recent research from Bloglovin'.
  Digital Marketing, Influencer Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• How Engaged Are Fortune 500 CEOs on Social Media?Ayaz Nanji
  Some 60% of Fortune 500 CEOs have no accounts in their own name on any of six major social networks, according to recent research from CEO.com and DOMO.
  Facebook, Google+, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• 2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid ChannelsAyaz Nanji
  Marketers say Facebook is the social network they use most—as well as value most—for marketing their business, according to recent research from Social Media Examiner.
  Digital Marketing, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Snapchat, Social Media, Social Networking, Survey Data, Twitter
• More Honesty, Less Snark: How Consumers Want Brands to Act on Social MediaAyaz Nanji
  Most consumers want brands to be honest and friendly on social media, not snarky and trendy, according to recent research from Sprout Social.
  Brand Positioning, Digital Marketing, Research Summaries, Social Media, Social Networking, Survey Data, Writing
• The Media and Internet Habits of Moms in 2017Ayaz Nanji
  Moms in the United States now spend more time each day on the Internet than listening to the radio or watching television, according to a recent report from Edison Research ...
  Demographics, Digital Marketing, Research Summaries, Social Media, Social Networking, Survey Data, Television, Women
• The Most Important Social Network for InfluencersAyaz Nanji
  Instagram is both the most used social network by influencers and the top social network influencers focus on, according to recent research from Hashoff.
  Facebook, Influencer Marketing, Instagram, Research Summaries, Social Media, Social Networking, Survey Data, YouTube
• #SocialSkim: Facebook's Netflix-Like Shows, Algo Change; Snapchat's Scary Slump: 10 Stories This WeekChristian Neri
  Facebook eyes original TV-like shows for this summer; Snapchat scares investors, releases suite of new features to combat Instagram; Facebook's latest algorithm change; Instagram eyes global markets; the niche social ...
  Advertising, Community, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Publishing, Snapchat, Social Media, Social Networking, Twitter, Videos
• Why Brands Use Social Media Listening ToolsAyaz Nanji
  Brands are using social media listening platforms primarily to improve customer service, reach new audiences, get feedback on products/services, and monitor questions/concerns, according to a recent report from Clutch.
  Digital Marketing, Research Summaries, Social Listening, Social Media, Social Networking, Survey Data
• Facebook Advertising Benchmarks for 18 Industries [Infographic]Ayaz Nanji
  The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream.
  Advertising, Benchmarking, Facebook, Research Summaries, Social Media, Social Networking
• The Most Popular Social Networks With Millennials, Gen X, and Baby BoomersAyaz Nanji
  Although Facebook is the most popular social network across generations, it's not as dominant with younger consumers as with older consumers, according to recent research from Sprout Social.
  Facebook, Instagram, Millennials, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter, YouTube
• How Much Instagram Influencers Charge to Post Sponsored ContentAyaz Nanji
  Influencers charge $271, on average, to share a sponsored post on Instagram, but the average cost varies significantly by industry, according to recent research from Influence.co.
  Influencer Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• #SocialSkim: Facebook's Scripted TV-Like Series and Like Algorithm Change: 11 Stories This WeekChristian Neri
  This week: Facebook's original TV-like series, and its algorithm change that devalues Likes; Pinterest Web extension that lets users search the platform from any website; why NBCUniversal just invested $0.5 ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Videos, Virtual Reality
• The Top Digital Channels for Generating B2B LeadsAyaz Nanji
  B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.
  B2B Marketing, Content, Content Marketing, Direct Marketing, Research Summaries, Sales, Social Media, Social Networking, Survey Data
• #SocialSkim: YouTubeTV Challenges Cable, a Guide to LinkedIn Marketing: 12 Stories This WeekChristian Neri
  This week: YouTube's cable-killing TV service; Instagram Stories ads open to all; Facebook's new mid-roll ads; a guide to content marketing best-practices on LinkedIn; measuring success on Snapchat; B2B leads ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Lead Generation, Marketing Strategy, Snapchat, Social Analytics, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• The Most Popular Social Network With Micro-InfluencersAyaz Nanji
  Online micro-influencers say Instagram is the best social network for reaching audiences and promoting branded content, according to recent research from Bloglovin'.
  Influencer Marketing, Instagram, Research Summaries, Social Media, Social Networking, Survey Data
• How Inc. 500 Companies Use Social Media: Top Platforms, Benefits, and ChallengesAyaz Nanji
  Some 71% of Inc. 500 companies now have a written social media plan, according to recent research conducted by the Center for Marketing Research, University of Massachusetts, Dartmouth.
  Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Snapchat Benchmarks for BrandsAyaz Nanji
  Most consumers find a brand's Snapchat account by being directed to the username, or by searching for the username, according to recent data from Snaplytics.
  Benchmarking, Digital Marketing, Research Summaries, Snapchat, Social Media, Social Networking
• Tips for Your Instagram Posts, Plus a Perfect Profile Page [Infographic]Laura Forer
  Does your Instagram profile resonate with your audience as much as your posts do? Check out this infographic for tips on how to make your brand's entire Instagram experience as ...
  Brand Awareness, Branding, Instagram, Marketing Tips, Social Business, Social Media, Social Networking