• Live Together, Suffer Alone: Understanding the Cross-Channel Mix (and Why Yours May Not Be Working) by Keith Kochberg
  Today's marketers are challenged to implement multiple techniques—from search to affiliate to media advertising and more—to achieve different results. Each channel has its own set of rules, its own potential results, even its own manager (whether outsourced or in-house) to ...
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• Five Essential Strategies for Measuring Marketing Effectiveness by Ram Krishnamurthy, Brad Ewald
  To drive response and determine the appropriate marketing mix in this new digital paradigm, marketers must adopt a fresh approach to understand how to influence prospects and customers. By doing so, marketers can maximize marketing spend and generate stronger return ...
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• Six Smart Tactics for Dealing With the Economic Downturn by Michael Barr
  This is no time for business as usual. To keep the customer and win the sale, a marketer has to outsmart the competition. But how do you motivate your customers to spend their marginal purchasing dollars on your product instead ...
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• Data-Driven Campaigns: Five Ways to Leverage the Customer Data You Have to Drive Conversions and Sales by Morgan Witt
  As marketers, we are all looking to reach "nirvana": targeting the right person with the right message at the right time. It's the clear path to driving conversion rates that exceed expectations. The days of blasting promotion messages to all are ...
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• Deliver a One-Two Punch: Tap the Synergy Between Email and Social Media by Ross Kramer
  There are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each other. Think of it this way: Social media is for awareness; ...
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• Reading Your Buyers' Digital Body Language: A How-To Guide by Steve Woods
  Today's buyer is in control. This transition means that our sales teams are no longer required as a conduit of information. Industry websites, vendor sites, blogs, social media, and search all make the required information readily available and, by doing ...
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• Pushing One-to-One Marketing Beyond Email by R.J. Talyor
  You get it. Email needs to be relevant, timely, and personalized, and it has to arrive in the inbox—not the spam folder. When an email renders, it should load images perfectly, guide the eye through stunning, effective design that drives ...
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• Extending and Enhancing Closed-Loop Marketing via the Mobile Channel by Stephan Dietrich
  While mobile marketing can be invasive on its own, integration with the larger marketing campaign mix and proper tracking of customer response can ensure that customers are drawn in, rather than turned off, by mobile messages. The mobile medium has achieved ...
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• Five Ways to Optimize Luxury Online Sales Channels by Suzanne Hader
  Considering the stakes, it's no surprise that the online sales channel is becoming increasingly important to the bottom line of top-shelf brands as consumers of luxury products and services continue to demonstrate their willingness to spend as much through commerce-enabled ...
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• Partnership Brand Marketing—It's About Distribution Channels by Gregory Pollack
  Today many companies and brands are engaging in "Partnership Marketing," "Marketing Alliances," "Strategic Partnerships," and even "Partnership Brand Marketing" programs. But often they boil down to just promotions, perhaps maybe even on a larger scale. But the true success of partnership ...
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• How to Scale: Solution-Selling With Your Channels by Dylan Charles
  Changes in the way customers buy technology are stressing existing vendor channel and partner organizations, processes, and capabilities. As a result, companies need to rethink the ways they allocate their channel marketing resources and how they use marketing infrastructure to ...
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• How Multichannel Marketing Is a Lot Like the County Fair by Kevin Hillstrom
  Today's multichannel catalog/online environment is a lot like the summer county fair. In fact, there are some surprisingly apt comparisons.
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• Why You Should Elevate Partnership Brand Marketing to the Strategic Level by Gregory Pollack
  The power of partnership brand marketing brings two companies and brands together—each with its own brand equity and its own distribution channel strength. Whether teaming a car manufacturer with a theme park to capture the family segment, pairing ketchup with ...
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• From the CEO's Desk: Prepping RSS for Prime Time by Matt Blumberg
  There has been a flurry of RSS activity in the last two years, including countless startups that are hitting the new technology from every angle. These companies are doing everything they can to get RSS ready for prime time. Unfortunately, ...
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• SWOT Team: Looking Under the Newsletter's Hood by Hank Stroll
  This week: What approaches or steps do newsletter publishers need to follow to ensure the newsletter makes it all the way to recipients' inboxes? Join the conversation! Also this week, read your answers to the previous dilemma: How can a business ...
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• CAN-SPAM: A Headache for Channel Marketers by Mark Littrell
  The CAN-SPAM Act of 2003 has not solved the spam issue, but it has put a lot of hurdles in front of legitimate email marketers.
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• Are Marketers Chasing Rainbows? by Michael Perla
  Are marketers chasing rainbows in setting impossible objectives around sustained growth, brand differentiation, persuasive advertising, profit maximization and knowledge management?
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• Exploring the Territory Known as No Brand's Land by Tim Riesterer
  Increasingly, a company’s branding success depends less on what they sell, and more on how they sell it. In a highly competitive market, with near parity products and barely discernible branding campaigns, sales channel effectiveness is the new key to ...
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• Reinvigorating Channel Marketing by Bill Hansen
  How do we develop channel marketing practices that might put some life back into the by-the-numbers effort characteristic of so many campaigns?
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• Strategizing Your Next Move in the Global Game by Karin Schaff-Glazier
  All types and sizes of companies are finding that a global approach to their business is imperative if they plan to keep their competitive edge and secure their future survival.
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• Kids Influence Back-to-School Buys
  A recent study identifies the back-to-school items parents are most likely to buy and the best channels to use to reach kids.
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• Viewing B2B in 3D
  In the B2B space, developing customer insight is not a simple proposition, says Andy Hasselwander in a recent post at B2B Marketing Confidential. The reason itself is simple: "Companies are ...
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• One Size Fits Nobody
  "In light of the economy, more and more marketers are concerned with late-stage leads," says Karen Landis in a recent post at the My Educated Guess blog. "While many marketers ...
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• What's the Biggest Untapped Opportunity for B2B Marketers?
  How would you answer the question, "What do you see as number-one untapped marketing opportunity for business-to-business marketers today?"
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• No Chocolate in the Peanut Butter!
  "There are many similarities between social media marketing and email," says Ross Kramer in an article at MarketingProfs, "but they are two distinct marketing channels and they should be used ...
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• The Raw and the Cooked
  "For marketers, it's very easy to get caught up in raw numbers," says Prashant Kaw in a brief video embedded in a post at the HubSpot blog. "Such as, 'Oh, ...
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• No Downturn in Flatland
  Empty aisles. Echoing footsteps. Silence where there used to be chatter. Real-world retail is clearly suffering. And now new research suggests that if bricks-and-mortar merchants want to ...
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Channel Marketing online seminar broadcasts from the best minds in marketing

• Dialing Isn't Dead: How B2B Marketers Can Pick Up the Phone and Pick Up BusinessAttendee rating:  - 10/2/2008
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• What Marketers Need to Know about Podcasting and Streaming VideoAttendee rating:  - 8/9/2007
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• Crash Course #5: The Wide World of Direct Marketing on the WebAttendee rating:  - 1/18/2007
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• Partnership Brand Marketing: How to Connect Your Brand to Other Brands to Win CustomersAttendee rating:  - 1/12/2006
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Channel Marketing marketing downloads for the busy professional

• Benchmark Survey: Email Marketing
  Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
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