Marketing Resources: Channel Marketing

• Break Down Marketing Silos Now: Build Engagement With Cross-Channel Marketing by Ron Person
  Marketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is ...
  More articles on Channel Marketing, Collaboration, Management, Marketing Strategy, Measurement
• Content Marketing Trends for 2012: What's in and What's Out by Pawan Deshpande
  No doubt about it: 2011 was a big year for content marketing. Twice the number of marketers implement content marketing vs. the number of those who use print, television, and radio advertising. But what's in store for 2012?
  More articles on B2B Marketing, Branding, Channel Marketing, Content Marketing, Forecasts, Marketing Strategy, SEO
• Top 5 Marketing Trends for 2012by Joe Cordo
  As 2011 winds down, it's time to consider the trends that will dominate marketing in 2012. Here are the Top 5 trends on the horizon and tips on how to take advantage of them in your marketing plan.
  More articles on Channel Marketing, Forecasts, Marketing Analytics, Marketing Automation
• Delivering on the Promise of Marketing Automationby Laura Patterson
  More and more organizations are investing in marketing automation platforms. Is yours one of them? If so, learn how to select the right one, plan for its adoption, and avoid common implementation pitfalls.
  More articles on Channel Marketing, Collaboration, Lead Generation, Marketing Automation, Marketing Smarter, Marketing Tips
• How Digital Customer Behavior Is Changing Brand Managementby Jen Evans
  More than ever before, brands today are shaped by customer experiences—including those online. Create positive digital experiences with these four tips that'll help you effectively build and manage your brand online.
  More articles on Brand Management, Channel Marketing, Customer Behavior, Customer Experience, Marketing Tips
• Want Sophisticated Real-Time Marketing Campaigns? Take These Five Stepsby Joshua Smith
  How can you engage customers via real-time marketing? Marketers are adopting technology that can help recognize a customer's interests and provide actionable intelligence in real-time to any customer channel.
  More articles on Channel Marketing, Customer Engagement, Customer Experience, Marketing Strategy, Marketing Tips, Segmentation
• How to Avoid Social Media Nightmares: A Cross-Channel Approachby Daniel Ziv
  In today's market, your brand and reputation aren't always safe from the scorn of disgruntled and social-media-savvy customers. Looking ahead is critical to anticipating when something may go awry and taking meaningful action.
  More articles on Brand Equity, Channel Marketing, Customer Service, Social Media
• Five Steps to Interactive Marketing Success With Behavioral Analyticsby Akin Arikan
  Many organizations struggle to capture, organize, and effectively act on Web data to drive marketing programs. Here is a five-step path to help marketers develop their capabilities and expand the use of Web analytics to deriving behavioral-insights that fuel interactive ...
  More articles on Channel Marketing, Interactive Marketing, Marketing Tips, Measurement, Targeting, Web Analytics, Website Design
• Five Important B2B Marketing Trends in 2011 by Chris Chariton
  2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers who capitalize on them are better positioned to reach their ...
  More articles on B2B Marketing, Channel Marketing, Content, Forecasts, Market Research, ROI, Social Media, Videos
• The Rise of Cloud Marketing: Empowering Marketing Innovation and Creating Massive Efficienciesby Jacques Hart
  Cloud computing is a transformative technology that is expected to have a revolutionary impact on the business of marketing. Learn how you can gain a competitive advantage using the three platforms of cloud computing.
  More articles on B2B Marketing, Channel Marketing, Consumer Electronics, Creativity, Google, New Media
• Direct Digital Marketing: Powerful B2C Tools for B2B Marketersby Josh Gordon
  Direct digital marketing solutions are no longer exclusive to B2C marketers. B2B marketers must demand more from their marketing partnerships because the transference of traditionally B2C marketing approaches to B2B is possible—and direct digital marketing is the key.
  More articles on B2B Marketing, Channel Marketing, Collaboration, Digital Marketing, Direct Marketing, Lead Generation
• Five Marketing Mistakes You Can Avoid by Using Cross-Channel Attributionby Anto Chittilappilly
  Cross-channel attribution is about assigning credit for marketing results to where credit is due. Most marketers and agencies either attribute all credit to the last touch point or have no way of attributing the credit in a meaningful manner. Here ...
  More articles on Channel Marketing, Marketing Tips, Measurement, Testing
• Live Together, Suffer Alone: Understanding the Cross-Channel Mix (and Why Yours May Not Be Working)by Keith Kochberg
  Today's marketers are challenged to implement multiple techniques—from search to affiliate to media advertising and more—to achieve different results. Each channel has its own set of rules, its own potential results, even its own manager (whether outsourced or in-house) to ...
  More articles on Advertising, Channel Marketing, Collaboration, Market Research, Testing
• Five Essential Strategies for Measuring Marketing Effectivenessby Ram Krishnamurthy, Brad Ewald
  To drive response and determine the appropriate marketing mix in this new digital paradigm, marketers must adopt a fresh approach to understand how to influence prospects and customers. By doing so, marketers can maximize marketing spend and generate stronger return ...
  More articles on Channel Marketing, Marketing Analytics, Marketing Strategy, Measurement, Metrics, Testing
• Six Smart Tactics for Dealing With the Economic Downturnby Michael Barr
  This is no time for business as usual. To keep the customer and win the sale, a marketer has to outsmart the competition. But how do you motivate your customers to spend their marginal purchasing dollars on your product instead ...
  More articles on Ad Copy, Advertising, Channel Marketing, Customer Engagement, Customer Retention, Marketing Tips, Recession, Targeting
• Data-Driven Campaigns: Five Ways to Leverage the Customer Data You Have to Drive Conversions and Salesby Morgan Witt
  As marketers, we are all looking to reach "nirvana": targeting the right person with the right message at the right time. It's the clear path to driving conversion rates that exceed expectations. The days of blasting promotion messages to all are ...
  More articles on Channel Marketing, Collaboration, Email Marketing, Targeting, Testing
• Deliver a One-Two Punch: Tap the Synergy Between Email and Social Mediaby Ross Kramer
  There are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each other. Think of it this way: Social media is for awareness; ...
  More articles on Brand Awareness, Channel Marketing, Community, Customer Retention, Email Lists, Email Marketing, Social Media, Social Networking
• Reading Your Buyers' Digital Body Language: A How-To Guideby Steve Woods
  Today's buyer is in control. This transition means that our sales teams are no longer required as a conduit of information. Industry websites, vendor sites, blogs, social media, and search all make the required information readily available and, by doing ...
  More articles on Channel Marketing, CRM, Customer Behavior, Digital Marketing, Marketing Analytics, Marketing Tips, Metrics, Sales
• Pushing One-to-One Marketing Beyond Emailby R.J. Talyor
  You get it. Email needs to be relevant, timely, and personalized, and it has to arrive in the inbox—not the spam folder. When an email renders, it should load images perfectly, guide the eye through stunning, effective design that drives ...
  More articles on Channel Marketing, Digital Marketing, Email Marketing, Measurement, RSS, SMS, Social Networking, Websites
• Extending and Enhancing Closed-Loop Marketing via the Mobile Channelby Stephan Dietrich
  While mobile marketing can be invasive on its own, integration with the larger marketing campaign mix and proper tracking of customer response can ensure that customers are drawn in, rather than turned off, by mobile messages. The mobile medium has achieved ...
  More articles on Channel Marketing, CRM, Customer Experience, Marketing Tips, Mobile Marketing, SMS, Targeting

See all 45 marketing articles related to Channel Marketing

• Digitally Savviest Magazine Brands: Time, People, Self
  Time Magazine, People, and Self earned the top three spots among a list of 87 prominent magazine brands for exceptional marketing performance across digital, social, and mobile channels, according to ...
  More articles on Branding, Channel Marketing, Digital Marketing, Research Summaries
• B2B Brands Tap (Social) Content Marketing for Lead Generation
  With lead acquisition the top goal of today’s B2B companies, marketers are prioritizing investments in social media and digital content marketing in 2011, according to a survey from Focus. Meanwhile, ...
  More articles on B2B Marketing, Channel Marketing, Lead Generation, Research Summaries
• Marketers Struggle With Multichannel Customer Interactions
  Marketers struggle to manage customer interactions and campaigns across multiple marketing technology platforms—a challenge intensified by new data streams from emerging channels such as mobile and social media, according to ...
  More articles on Channel Marketing, Marketing Strategy, Research Summaries
• 10 Ways to Distribute Your Content and Extend Your Brand [Slideshow]
  We’ve heard it, we’ve read it, we’ve even said it: To create and maintain a successful online presence, be friendly, be helpful, and share relevant content. These 10 quick tips ...
  More articles on Branding, Channel Marketing, Collaboration, Content, Marketing Tips
• Brands Rely More on Digital Channels for Custom Content
  Spending on custom content published via digital channels—such as video, mobile, and Web—reached an all-time high of $12.5 billion in 2010, up from $12.1 billion in 2009, according to a ...
  More articles on Branding, Channel Marketing, Content, Research Summaries
• Now That's a Serious Tradeoff
  As direct marketers know all too well, the obligation to collect taxes from Internet and catalog sales depends on whether a retailer has a "physical presence" in a customer's state. ...
  More articles on Channel Marketing, Customer Behavior, E-Commerce
• Social Media a Top Lead-Gen Channel for Tech Marketers
  Over two-thirds of high-tech marketing professionals (68%) say lead generation is their top marketing priority this year and 74% cite social media as among the top emerging marketing channels for ...
  More articles on Channel Marketing, High-Tech Marketing, Lead Generation, Mobile Marketing, Research Summaries
• Top Cross-Channel Marketing Challenge: Coordinating Communications
  Managing multiple marketing campaigns across channels is a complex task: 49% of marketers who use cross-channel campaign management (CCCM) applications say coordinating communications across channels is the top challenge they ...
  More articles on Channel Marketing, Measurement, Research Summaries
• Crossing the Channel
  Does your cross-channel marketing program give credit where credit is due? "According to Forrester Research," writes Anto Chittilappilly at MarketingProfs, "about 87% of marketers and 85% of agencies misattribute credit: ...
  More articles on Channel Marketing, Marketing Analytics, Metrics
• Marketers: Shifting to Digital; Email, Search Perform Best
  Most marketing executives cite email or search marketing as their company's top-performing advertising channel in 2009—39.4% and 23.6%, respectively—and over nine in ten (93.6%) say they plan to increase their ...
  More articles on Channel Marketing, Email Marketing, Research Summaries, Search Engine Marketing
• Adoption of Emerging Marketing Channels Heats Up
  Unprecedented change brought on by a volatile economy and the rise of new marketing channels is creating opportunities for marketers—and leading the way for widespread adoption of emerging tactics such ...
  More articles on Channel Marketing, Forecasts, Research Summaries, Surveys
• Crossing the Channel
  "[I]n today's environment," writes Laura Patterson at MarketingProfs, "we may need to gather data from an email campaign, a physical event, and an online advertising campaign to better understand purchasing ...
  More articles on Channel Marketing, Marketing Analytics, Measurement
• That's Mine! My Name's on It!
  Let's say you sell trendy furniture for family-friendly prices. What's the best way to push product and spread brand awareness? Well, you could try developing and offering: A showroom. Pros: People ...
  More articles on Brand Awareness, Channel Marketing, Social Media
• Kids Influence Back-to-School Buys
  A recent study identifies the back-to-school items parents are most likely to buy and the best channels to use to reach kids.
  More articles on Branding, Channel Marketing, Research Summaries, Segmentation, Television
• Viewing B2B in 3D
  In the B2B space, developing customer insight is not a simple proposition, says Andy Hasselwander in a recent post at B2B Marketing Confidential. The reason itself is simple: "Companies are ...
  More articles on B2B Marketing, Channel Marketing, Customer Engagement, Product Management, Sales
• One Size Fits Nobody
  "In light of the economy, more and more marketers are concerned with late-stage leads," says Karen Landis in a recent post at the My Educated Guess blog. "While many marketers ...
  More articles on B2B Marketing, Channel Marketing, Lead Nurturing, Targeting
• What's the Biggest Untapped Opportunity for B2B Marketers?
  How would you answer the question, "What do you see as number-one untapped marketing opportunity for business-to-business marketers today?"
  More articles on B2B Marketing, Channel Marketing, Customer Relationships, Interactive Marketing, Marketing Strategy, Podcasting, ROI, Social Media, Targeting, White Papers
• No Chocolate in the Peanut Butter!
  "There are many similarities between social media marketing and email," says Ross Kramer in an article at MarketingProfs, "but they are two distinct marketing channels and they should be used ...
  More articles on Channel Marketing, Customer Engagement, Email Marketing, Social Media, Social Networking
• The Raw and the Cooked
  "For marketers, it's very easy to get caught up in raw numbers," says Prashant Kaw in a brief video embedded in a post at the HubSpot blog. "Such as, 'Oh, ...
  More articles on Channel Marketing, Lead Generation, Marketing Analytics, Measurement, Sales
• No Downturn in Flatland
  Empty aisles. Echoing footsteps. Silence where there used to be chatter. Real-world retail is clearly suffering. And now new research suggests that if bricks-and-mortar merchants want to ...
  More articles on Channel Marketing, Customer Behavior, E-Commerce, Online Marketing

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Channel Marketing online seminar broadcasts from the best minds in marketing

• Becoming the Über-Connected Company with Social MediaBroadcast on 12/2/2010 11:00:00 AM
  More seminars on Channel Marketing, Marketing Strategy, Marketing Tips, Measurement, Social Media
• Multi-Channel Analytics: Tackling the Toughest Measurement ChallengeBroadcast on 6/3/2010 11:00:00 AM
  More seminars on Channel Marketing, Marketing Analytics, Marketing Strategy, Marketing Tips, Measurement, Online Marketing, Web Analytics
• Dialing Isn't Dead: How B2B Marketers Can Pick Up the Phone and Pick Up BusinessBroadcast on 10/2/2008
  More seminars on B2B Marketing, Channel Marketing, Customer Acquisition, Lead Generation, Marketing Strategy, Measurement, Sales, Telemarketing
• What Marketers Need to Know about Podcasting and Streaming VideoBroadcast on 8/9/2007 11:00:00 AM
  More seminars on Channel Marketing, Marketing Tips, Podcasting, ROI, Videos
• Crash Course #5: The Wide World of Direct Marketing on the WebBroadcast on 1/18/2007 11:00:00 AM
  More seminars on Advertising, Channel Marketing, Copywriting, Direct Marketing, Landing Pages, Online Marketing, Web Analytics, Website Design
• Partnership Brand Marketing: How to Connect Your Brand to Other Brands to Win CustomersBroadcast on 1/12/2006 11:00:00 AM
  More seminars on Brand Equity, Brand Positioning, Branding, Channel Marketing, Collaboration, Logos

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Channel Marketing marketing downloads for the busy professional

• Benchmark Survey: Email Marketing
  Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  More tools on Channel Marketing, Email Lists, Email Marketing, Landing Pages, Lead Generation, Segmentation, Testing

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