Customer Acquisition

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• Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.John Miller
  The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll ...
  Brand Loyalty, Customer Acquisition, Customer Loyalty, Customer Relationships
• Are You Ready for GDPR? [Infographic]Laura Forer
  The deadline for GDPR compliance is fast approaching. Are you prepared? This infographic explains the goals of the General Data Protection Regulation and gives companies a road map for becoming ...
  Customer Acquisition, Customer Communications, Data, Lead Generation, Marketing Strategy
• How to Use Data to Reveal Your Brightest Star CustomersLaura Patterson
  Discovering what drives your top buyers—and applying that info to prospects—can help you get more stellar customers.
  Customer Acquisition, Customer-Centric, Customer Insight, Data, Metrics
• What CMOs Need to Know About the Looming General Data Protection Regulation (GDPR)David Gee
  GDPR goes into effect in two months, but most US companies are not prepared. Here are seven questions marketers should be asking themselves and their companies to ensure compliance—and avoid ...
  Customer Acquisition, Customer Communications, Data, Lead Generation
• Calendars as Marketing Channel: Four Best-Practices for Reaching Your CustomersSameen Karim
  In our age of information overload, engaging your audience is more challenging than ever. But what if, rather than trying to divert customers' attention, marketers could meet customers where they're ...
  Customer Acquisition, Customer Communications, Customer Engagement, Customer Relationships, Mobile Marketing
• Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing ThemMarkus Linder
  Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of ...
  B2B Marketing, Customer Acquisition, Customer Behavior, Lead Generation, Lead Quality, Personalization, Personas, Sales
• Your 2018 Marketing Plan Won't Work and Will Break the Law: The Threat Posed by GDPRSven Dummer
  The specter of the General Data Protection Regulation has loomed large. With GDPR taking effect next year, efforts to comply with the new regulations should already be well underway. That's ...
  Advertising, Customer Acquisition, Data, Email, Email Campaigns, Lead Generation, Marketing Planning
• Engaging Customer Experiences Are a Make-or-Break Business Factor: The Case of HealthcareBrad Dodge
  The essence of creating a positive experience is making customers feel that they are heard and important—before, during and after a transaction.
  Content, Customer Acquisition, Customer Communications, Customer Engagement, Customer Experience, Customer Loyalty, Customer Relationships
• How to Use Personalization to Shorten the B2B Sales CycleShira Abel
  In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach ...
  Account-Based Marketing, Advertising, B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Communications, Customer Engagement, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Automation, Personalization, Sales, Targeting, Technology
• Loyalty, Retention, Relationships: What's Really in It for Your Customers?Tyler Douglas
  In marketing, we talk nostalgically about the "corner store" as the epitome of customer relationships. But that Norman Rockwell version of customer loyalty is dead. Which is why we need ...
  B2C, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Insight, Customer Loyalty, Customer Relationships, Customer Retention, Data, Retail Marketing
• How to Avoid Disappointing Your Social Media Followers and Keep Them Happy and LoyalAnnaliese Henwood
  A loyal base of followers is key to your marketing—to bring in steady website traffic and ensure positive word-of-mouth that helps your business gain traction. To avoid ruining your relationship ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Customer Retention, Customer Service, Sales, Social Media, User-Generated Content
• 10 Benefits of a Loyalty Rewards Program [Infographic]Laura Forer
  Loyalty rewards programs can give you a great ROI, but first you have to know what your goals are and how to measure them. Check out this infographic for tips ...
  B2C, Customer Acquisition, Customer Loyalty, Customer Relationships, Pricing, Promotions, User-Generated Content
• Five Keyword Types Small Business Owners Need to Track for Social Media and Web MonitoringAleh Barysevich
  Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I ...
  Brand Management, Customer Acquisition, Market Research, Public Relations, Reputation Management, Research, Sales, Social Analytics, Social Listening, Social Media
• These Six Nonprofit Strategies Will Supercharge Your For-Profit BusinessRoger Sametz
  To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value.
  Brand Ambassadors, Brand Loyalty, Branding, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Insight, Customer Relationships, Marketing Strategy
• Your Customer's Second Purchase Is the Most Important
  If you're able to make even a small increase in your conversion rate for second-time purchases, you'll see serious revenue growth. It's time to shift some of your marketing focus ...
  Customer Acquisition, Customer Engagement, Customer Loyalty, Customer Retention, E-Commerce, Marketing Budgets, Marketing Strategy, Websites
• How to Use Predictive Analytics to Engage Customers Throughout Their JourneyChris Matty
  From raising awareness, to educating prospects, to completing the transaction, to enhancing customer service and beyond, predictive analytics can help you anticipate customers' needs and desires throughout their circuitous buying ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Customer Retention, Data, Lead Generation, Lead Nurturing, Marketing Strategy, Metrics, Sales
• 11 Powerful Approaches to Marketing Highly Unsexy ProductsRishi Medhi
  The appeal of some products is obvious; they practically sell themselves. Other, "boring" products? Not so much... There is hope, though. Here are 11 powerful ways to market products that, ...
  Advertising, Brand Positioning, Branding, Customer Acquisition, Customer Evangelists, Customer Relationships, Marketing Strategy, Positioning, Sales, Testimonials
• Customer Referral Programs: Top Methods and RewardsAyaz Nanji
  The most effective method for a current customer to refer a potential customer to a business is a verbal recommendation, according to recent research from Amplifinity.
  Customer Acquisition, Customer Behavior, Customer Engagement, Research Summaries, Sales, Survey Data
• Four Steps to Maximizing Customer Lifetime Value
  If customer lifetime value is not your top marketing metric, or at least one of the top metrics, you're missing out on a massive opportunity to grow revenue quickly and ...
  Customer Acquisition, Customer-Centric, Customer Relationships, Customer Retention
• How to Supercharge Sales: Four Storytelling Plots to Eliminate Buyer Skepticism and MistrustHarry Mills
  Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to ...
  Content, Customer Acquisition, Lead Nurturing, Print Collateral, Sales, Strategy