Marketing Resources: Customer Acquisition

• Five Steps for Building Your Email and SMS Lists via Social Mediaby Chris Watland
  Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting your social fans to subscribers.
  More articles on Community, Customer Acquisition, Email Lists, Email Marketing, Facebook, Marketing Tips, Personalization, Social Media
• Never Waste an Opportunity: The Value of Lead Nurturingby Sookie Shuen
  When new visitors arrive at your website, you have two ways to seize the opportunity and guide them toward becoming customers. Both opportunities can evaporate in the blink of an eye—if you don't have the proper systems in place.
  More articles on Brand Loyalty, Customer Acquisition, Lead Nurturing, Marketing Tips, Sales
• The Value of Face-to-Face Marketing in a Virtual Ageby Rob Murphy
  Both face-to-face and virtual marketing are essential components of any company's communications strategy. Learn the benefits of both approaches and how they can be combined to maximize return on investment.
  More articles on Branding, Customer Acquisition, Marketing Smarter, Trade Shows/Events
• Five Strategies for Speaking to B2B Buyers' Pain Pointsby Dan McDade
  Effective B2B lead generation, lead qualification, and lead nurturing programs are built on a rock-solid messaging platform—your offer. The most important aspect of a great offer is a deep understanding of what motivates potential buyers.
  More articles on B2B Marketing, Copywriting, Customer Acquisition, Lead Generation, Lead Nurturing, Sales
• Four Simple Ways to Increase Website Conversion Ratesby Jason Hennessey
  Want to improve your website's conversion rate? First, you'll need a professionally designed website that's been built with SEO in mind. Then, use these four tips to boost conversions and turn your visitors into customers.
  More articles on Content, Customer Acquisition, Customer Engagement, Marketing Tips, Website Design, Websites
• How to Find and Target Your Ideal Prospects on the Webby John Leavy
  Wouldn't it be good to know who your ideal prospects are before sending out emails, newsletters, tweets, or Facebook fan-page invites? Learn how to identify, find, and market to the right customers.
  More articles on Creativity, Customer Acquisition, Personas, Targeting, Websites
• How to Sell Ad Space on Your Websiteby David Murton
  If you have a website that gets a good deal of traffic but generates no money, placing ads on your site may be the key to success. Learn how ad type, placement, and location can boost your website revenue.
  More articles on Advertising, Customer Acquisition, Google, Marketing Tips, PPC Campaigns, Sales, Websites
• Adapt or Perish: The New Dynamics of Digital Marketingby Joel Book
  Attracting, engaging, and retaining customers in the digital age of marketing requires companies to adopt a true integrated multichannel strategy that is fueled by customer data and enabled by interactive marketing technology.
  More articles on Collaboration, Customer Acquisition, Customer Engagement, Customer Retention, Digital Marketing, Management, Measurement
• Knowing Where You Stand After a Tradeshowby Rob Murphy
  Do you know where you stand after a tradeshow? Research suggests that very few companies measure the tradeshow results that have a direct impact on funding and strategy. Gain insight and close leads with these tips on collecting, analyzing, and ...
  More articles on Customer Acquisition, Email Marketing, Lead Generation, Lead Quality, Measurement, Trade Shows/Events
• Five Steps to Optimized New-Business Prospecting Listsby Jenny Vance
  Whether your new-business prospecting list is purchased or homegrown, your business can improve sales 100% or more. The key isn't just about how companies effectively work the phone but, rather, how they work the list.
  More articles on Content, Customer Acquisition, Lead Generation, Marketing Tips, Measurement, Sales, Targeting, Writing
• What Dealing With Inconsiderate Prospects Has Taught Meby Dan O'Sullivan
  Dealing with prospective clients, including the inconsiderate ones, is just part of the job for many of us. Fortunately, you can make the experience a little less frustrating and time-consuming. Here are a few tips I've picked up.
  More articles on Copywriting, Customer Acquisition, Hiring Outside Resources, Management, Marketing Tips
• How to Engage, Attract, and Understand Customersby Brian Tracy, Mark Thompson
  Ever wonder how fans of Apple are the brand's biggest advocates? Marketing is about understanding your customers enough to empower them to be evangelists for your cause. Here's how to motivate your fans and get results.
  More articles on Content, Customer Acquisition, Customer Engagement, Customer Evangelists, Market Research
• Case Study: How Olympus Spurred Product Awareness and Sales With Augmented Realityby Kimberly Smith
  Consumers are up to four times more likely to buy a product once they’ve held it in their hands. But it can be challenging to get people into stores, let alone within reaching distance of your product. To provide the ...
  More articles on Brand Awareness, Case Studies, Customer Acquisition, Customer Engagement, Product Marketing, Social Media
• How Vulnerable Are You to Customer Defection?by Laura Patterson
  Our job as marketers is to acquire, grow, and retain profitable customer relationships to create a sustainable competitive advantage. Here are five factors for measuring (and maintaining) successful customer relationships.
  More articles on CRM, Customer Acquisition, Customer Loyalty, Customer Relationships, Marketing Tips, Measurement, Segmentation, Targeting
• Find Your Valentine: How to Optimize Your Online Prospects (for Business and Dating!)by Mark Simpson
  It's that time of year again. Valentine's Day is looming, and you're still alone. But are you marketing yourself well enough? Make these simple tweaks to any website—including your online dating profile—to improve success.
  More articles on Copywriting, Customer Acquisition, Keywords, Lead Generation, Web Content, Website Design
• Nine Marketing Tips for Black Friday, Small Business Saturday, and Cyber Mondayby Joe Manna
  Large retailers can count on Black Friday to turn their books from red to black, and online retailers have Cyber Monday to cash in afterward. This year, though, we also have Small Business Saturday. So how can a small business ...
  More articles on Customer Acquisition, Customer Engagement, E-Commerce, Google, Marketing Tips, Small Business, Social Media
• Four Questions to Ask Yourself Before Starting a Businessby Stephen Johnson
  Many people are bullish about growth prospects now that the Great Financial Crisis seems largely behind us. But a lack of planning and preparedness will sink many of ambitions to start a business. These four questions can help structure your ...
  More articles on Customer Acquisition, Google, Market Research, Marketing Tips, Small Business
• Achieve Less Din, More Dialogue With Your Social-Media Presenceby Chiaki Nishino
  There's not merely buzz but outright din surrounding social media and how "everyone" is using it to win hearts and minds, and maybe even help grow business. But before you jump in, take pause to reframe your thinking about social ...
  More articles on Customer Acquisition, Customer Engagement, Marketing Strategy, Metrics, Social Media, Testing
• The Top Five Things Marketers Must Do in 2010by Joel Book
  This year will be another year of key strategic and tactical decisions for marketers. With flat or reduced budgets, marketers will once again have to determine where to invest for the best return. So if you want to get the ...
  More articles on Customer Acquisition, Customer Engagement, Customer Service, Digital Marketing, Email Marketing, Marketing Tips, Social Media
• Why You Should Fire (Some of) Your Customersby Scott McKain
  Don't indiscriminately get rid of people paying you for your goods and services. But identify that 20% from the old 80/20 rule and get rid of some of those who meet the four points described here. Your goal should not ...
  More articles on Creativity, Customer Acquisition, Customer Experience, Customer Retention, Marketing Smarter

See all 92 marketing articles related to Customer Acquisition

• More Brands Using Social Networking to Win New Business
  More brands are using social networking to win new business: 43% of US companies say they are successfully using social networks to find new customers, up 8 percentage points from ...
  More articles on Customer Acquisition, Research Summaries, Social Networking
• Daily Deals Attract New Customers, Re-engage the Inactive
  Daily-deal offers may be an effective way to attract new customers and re-engage inactive ones, according to a new study by Foresee Results: Among surveyed consumers who had redeemed a ...
  More articles on Customer Acquisition, Customer Engagement, Research Summaries
• Companies Banking on Cloud Technologies to Grow Sales
  With sales growth the biggest challenge for business leaders in 2011, many say they are planning to deploy cloud technologies this year, hoping to shorten sales cycles and acquire new ...
  More articles on Customer Acquisition, Forecasts, Research Summaries, Sales
• How to Accelerate Referrals
  "If you're like many professional service providers, you get a lot of business from referrals," writes Barbara Bix at MarketingProfs. But you may not realize how closely the referral process ...
  More articles on Customer Acquisition, Lead Generation, Referrals
• Video-Based Email Marketing Growing, Despite Challenges
  Nearly three-quarters of marketers (73%) say integrating video with email marketing increases click-through rates (CTR), and fully one-half are now using video in their email marketing programs, according to a ...
  More articles on Customer Acquisition, Customer Evangelists, Email Marketing, Research Summaries, Videos
• Three Ways to Engage Prospects in a Buyer-Controlled Sales Cycle
  With vast Web-based resources now available to evaluate products and services, tech buyers are no longer dependent on Sales for information about purchases. Buyers don't want or need to engage ...
  More articles on Customer Acquisition, High-Tech Marketing, Sales
• Five Ways to Win Customers With Augmented Reality
  You know you could benefit by adding one or another new technology to your branding efforts, but how exactly? Well, it helps to look at existing examples of the latest cool ...
  More articles on Customer Acquisition, New Media, Social Media
• Brands Undervalue Social Media for Customer Service
  Though many companies are now using social media to acquire new customers and increase brand awareness, few are using social media channels for customer-service objectives, according to a survey from ...
  More articles on Brand Awareness, Customer Acquisition, Customer Service, Research Summaries, Social Media
• Customer Acquisition Top Marketing Priority
  Large reductions in marketing budgets contributed to dismal sales performance in 2009, but companies are fighting back: Over three-quarters (72.5%) say they are increasing their marketing budgets in 2010, and ...
  More articles on Customer Acquisition, Marketing Budgets, Research Summaries
• Customer Acquisition Tops B2B Concerns
  During uncertain economic times, acquiring new business is the biggest challenge facing B2B companies: 38% of a small group of multichannel executives surveyed cite cost-effective customer acquisition as their highest ...
  More articles on B2B Marketing, Customer Acquisition, Research Summaries
• We Just Disagree
  "Several months ago I was meeting with a Director of Marketing Operations and we were reviewing their corporate lead qualification process," says Carlos Hidalgo in a post at the Annuitas ...
  More articles on Collaboration, Customer Acquisition, Lead Generation
• How Lead Management Pays Off
  B2B marketers who develop consistent lead-management processes––along with careful investments in automation––achieve stronger, more qualified sales pipelines, according to interviews conducted by Forrester Consulting on behalf of Silverpop.
  More articles on B2B Marketing, Customer Acquisition, Lead Generation, Research Summaries, Sales
• No Excuses
  "One of the ultimate excuses for not measuring [the impact of marketing efforts] is: 'Oh, that's just a branding campaign,'" says Avinash Kaushik in a post at the Occam's Razor ...
  More articles on Branding, Customer Acquisition, Marketing Analytics, Measurement
• Peripheral Vision
  If we were to ask you to describe your competition, you'd probably talk about companies that do exactly what you do. The owner of an Indian restaurant will discuss other ...
  More articles on Creativity, Customer Acquisition, Customer Retention, Small Business
• Buzzkill
  "Yes marketers," says Christina Kerley (aka CK), "you absolutely want people talking up (or, buzzing over) your brands. And you really want them saying great things. But you want the ...
  More articles on Customer Acquisition, Small Business, Word of Mouth
• Don't Fear the Reaper
  In a post at the Marketing Analytics blog, Lynne Harrold describes the quandary faced by an important Bostonian cultural institution. As its established member base dies off, it needs to ...
  More articles on Customer Acquisition, Customer Retention, Recession, Small Business
• Make the Most of the Slow Season
  "When the slow season strikes," says Kimberly Smith in an article at MarketingProfs, "it's time to put some energy into pumping up that brand." She runs down a list of ...
  More articles on Branding, Customer Acquisition, Customer Engagement, Customer Relationships, Customer Retention, Small Business, Word of Mouth
• Recession Marketing II: What NOT to Cut
  In Part I, we suggested a few cuts to make in your current marketing budget to help keep your bottom line healthy during these tough times. Now let's take a ...
  More articles on Customer Acquisition, Customer Relationships, Customer Retention, Marketing Budgets, New Media, Recession
• Marketing Addictionary: 'Mobsmacked'
  Mobsmacked: (adjective) That stunned feeling you get when your marketing efforts worked TOO well, and you can't keep up with customer demand.
  More articles on Creativity, Customer Acquisition, Customer Experience, Customer Relationships, Customer Satisfaction, Customer Service, Humor, Twitter, Writing
• They Can't Drive 55
  If your B2B product or service has a lengthy sales cycle, you've probably developed an excellent program for nurturing leads until a prospect decides to pull the trigger. But what ...
  More articles on B2B Marketing, Customer Acquisition, Marketing Inspiration

See all 24 marketing Daily Posts related to Customer Acquisition

Customer Acquisition case studies, deconstructing real life examples and illustrating lessons learned

• Twitter + Coffee = A Delicious Elixir for Customer Acquisition and Salesby Coffee Groundz
  CASE STUDY: The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared.
  More case studies on Advertising, Case Studies, Community, Customer Acquisition, Marketing Smarter, Twitter
• Three Small (Biz) Steps to Increased Product & Service Sales, Recession Editionby Paul Hyland Salon & Day Spa
  CASE STUDY: Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped this small business beat the recession blues. See how.
  More case studies on Case Studies, Customer Acquisition, Customer Retention, Email Marketing, Promotions, Recession, Referrals, Small Business
• How an Email Marketing Solution Startup Signed up 300 Customers in 7 Daysby Mad Mimi
  This past spring, Mad Mimi's marketing challenge was to create a big splash in the crowded pool of email marketing providers. With no ad budget, the company reached out virally to certain segments of the tech community, including bloggers. The result: a grassroots-driven awareness, positive buzz, and some 300 new customers within a week.
  More case studies on Blogging, Case Studies, Customer Acquisition, Email Campaigns, Email Marketing, Word of Mouth
• How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Businessby LocalZing
  As a tiny Florida player in the field of advertising for small businesses, Karl Long knew he should consider unconventional ways to promote his company. Taking a cue from a competitor, Long launched a campaign that upped traffic to his blog 500%, raised his Google profile, and led to new business.
  More case studies on Advertising, Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Press Releases, Public Relations, Small Business
• How a Marketing Consultant Significantly Increased His Client Base via Social Mediaby L&G Business Solutions
  Marketing executive and consultant Lewis Green wanted to re-establish his company in January 2004 after moving across the country. With no professional network in place, he figured the best way to promote his business would be a blog. His first attempt failed. But not his second.
  More case studies on Blog Comments, Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Social Media, Social Networking, Writing
• How a Consultant's Internet Radio Show Led to New Business, New Sources of Revenueby CRM Essentials LLC
  Atlanta management consultant Brent Leary launched a radio show in 2006 to help small and mid-sized businesses understand technology. It proved so popular that he evolved the show into a series of online podcasts, bringing new business and (ultimately) new revenue to his 15-year-old consulting business.
  More case studies on Case Studies, Customer Acquisition, Keywords, Online Marketing, Podcasting, Small Business, Web Analytics
• How a Dental Office Attracted Clients Using SEO and Other Internet Marketing Strategiesby Synergy Dental Center
  Synergy Dental Center of Portland, Oregon, wanted to increase its client base, which Dr. Anthony Newkirk had inherited from the previous practitioner in 2003. He hired a marketing firm to develop a client-acquisition strategy, with a goal of 25 new patients a month. Here's how the Internet-based campaign played out.
  More case studies on Case Studies, Customer Acquisition, Online Marketing, PPC Campaigns, Search Engine Marketing, SEO, Targeting
• How a B2C Web Site's Landing-Page Tests Resulted in a 67% Jump in Conversionsby BabyCenter
  The landing page for a top Web site's most popular search term converted about 30 percent less frequently than the company's general landing page. By simultaneously testing four new versions of the landing page, the site was able to ensure relevance, increasing conversions 67%—and decreasing abandonment rates.
  More case studies on Case Studies, Customer Acquisition, Landing Pages, Sales
• How an International Beer Co. Keeps Its Brand Distinctive and Freshby Guinness (a Diageo company)
  Guinness, the top-selling stout in the world, is facing competition as the beer industry consolidates. It also needs to diversify its customer base, as about 95% of its sales volume comes from four markets. Here's how Guinness maintains its distinctive brand reputation.
  More case studies on Brand Awareness, Brand Positioning, Case Studies, Customer Acquisition
• How a Pet Food Company Is Building a Loyal Customer Base via Highly Targeted Emailsby Royal Canin Canada
  Royal Canin Canada puts an enormous budget behind creating customized, breed-specific pet food. But many pet owners don't realize how much their dog or cat could benefit from a specially formulated food. By creating a loyalty email program targeted with information on specific breeds, Royal Canin was able to earn the role of trusted adviser. The email program now reaches 8% of current customers, maintains a remarkable 80% click-through rate, and has an unsubscribe rate of less than 2%.
  More case studies on Case Studies, Customer Acquisition, Email Campaigns, Targeting
• How an Insurance Company Web Site Achieved Significant Increases in Click-Throughs and Conversionsby American International Underwriters (AIU)
  By dynamically changing content on its start page to targeted segments of site visitors, along with testing the placement of additional product offerings within the transaction funnel, American International Underwriters upped the conversion rates of several of its products.
  More case studies on Case Studies, Customer Acquisition, Online Marketing, Websites
• How an Electronics Retailer Altered Its Holiday Paid-Search Campaign Strategy and Cut Cost per Acquisition in Halfby The Source By Circuit City
  When an online electronics retailer runs a holiday-season Google paid search campaign, and the resulting cost per acquisition is far higher than the average cost per order, something is not right. Yet that's what happened with the 2005 holiday campaign of The Source By Circuit City. The following year, Source flipped its keyword strategy, changing the focus from paid-search ad position to achieving lower customer acquisition cost per order.
  More case studies on Case Studies, Consumer Electronics, Customer Acquisition, Google, Keywords, Search Engine Marketing
• How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Businessby LocalZing
  A competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, Local Zing. As a tiny Florida player in the field of advertising for small businesses, Long knew he should consider unconventional ways to promote his company. Taking his cue from the competitor, he launched a campaign that increased traffic on his blog more than 500%, raised his Google profile, and led to new business.
  More case studies on Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Press Releases, Small Business
• How a B2C Web Site's Landing-Page Tests Resulted in a 67% Jump in Conversionsby BabyCenter
  When a top Web site took a close look its landing pages, company officials noticed something unacceptable: The landing page for the company's most popular search term converted about 30 percent less frequently than the company's general landing page. By simultaneously testing four new versions of the landing page, the site was able to ensure relevance, increasing conversions 67%—and decreasing abandonment rates to boot. For any marketer who struggles to make ads and landing pages directly relevant to the consumer's search, this case study provides valuable insight.
  More case studies on Case Studies, Customer Acquisition, Landing Pages, Sales

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Customer Acquisition online seminar broadcasts from the best minds in marketing

• The Art of Sales Conversations: Winning Clients and Increasing RevenueBroadcast on 10/27/2011 11:00:00 AM
  More seminars on Customer Acquisition, Customer Relationships, Lead Nurturing, Relationship Marketing, Sales
• Conversion in a Social World: From Likes to LeadsBroadcast on 6/9/2011 11:00:00 AM
  More seminars on Customer Acquisition, Digital Marketing, E-Commerce, Landing Pages, Lead Generation, Social Media, Websites
• 8 Triggers that Turn Customer Distraction into TractionBroadcast on 4/14/2011 11:00:00 AM
  More seminars on Customer Acquisition, Customer Behavior, Customer Engagement, Marketing Challenges, Marketing Strategy, Mobile Marketing, Sales, Social Media
• Cure for the Common Website: Using Personas to Boost Site PerformanceBroadcast on 2/10/2011 11:00:00 AM
  More seminars on Customer Acquisition, Lead Generation, Marketing Tips, Personas, Website Design, Websites
• 'Where's Waldo?' Getting Found and Gaining New Business on LinkedInBroadcast on 10/14/2010 11:00:00 AM
  More seminars on Customer Acquisition, LinkedIn, Marketing Tips, Personal Branding
• Shift Your B2B Marketing into High Gear: Lead Management, Social Media & Integration (FREE)Broadcast on 3/25/2010 11:00:00 AM
  More seminars on B2B Marketing, Customer Acquisition, Email Campaigns, Lead Generation, Lead Nurturing, Social Media
• Seven Fast-Acting Methods to Drive B2B Revenue NowBroadcast on 5/14/2009 11:00:00 AM
  More seminars on B2B Marketing, Benchmarking, Customer Acquisition, Customer Relationships, Customer Satisfaction, Lead Quality, Marketing Tips, Sales
• Dialing Isn't Dead: How B2B Marketers Can Pick Up the Phone and Pick Up BusinessBroadcast on 10/2/2008
  More seminars on B2B Marketing, Channel Marketing, Customer Acquisition, Lead Generation, Marketing Strategy, Measurement, Sales, Telemarketing
• How to Market Consulting and Professional ServicesBroadcast on 5/1/2008
  More seminars on Branding, Customer Acquisition, Customer Retention, Lead Generation, Marketing Strategy, Services Marketing
• Generating Leads With Compelling White PapersBroadcast on 2/8/2008
  More seminars on Customer Acquisition, Lead Generation, Marketing Tips, White Papers, Writing Whitepapers
• Crash Course #8: Email - The Power Channel in Direct Marketing TodayBroadcast on 2/15/2007
  More seminars on Benchmarking, Copywriting, Customer Acquisition, Direct Marketing, Email Lists, Email Marketing, Metrics, Sales
• Search Marketing Essentials for Online RetailersBroadcast on 2/8/2007 11:00:00 AM
  More seminars on Customer Acquisition, E-Commerce, Hiring Outside Resources, Marketing Budgets, PPC Campaigns, Search Engine Marketing, SEO
• Crash Course #7: Integrated Media Planning in B-to-B Direct MarketingBroadcast on 2/1/2007
  More seminars on B2B Marketing, Customer Acquisition, Direct Marketing, Email Lists, Marketing Tips, Telemarketing, Trade Shows/Events
• How Marketers Win Friends and Keep Profitable Customers Through ROI AnalysisBroadcast on 9/21/2006 11:00:00 AM
  More seminars on Customer Acquisition, Customer-Centric, Customer Experience, Customer Retention, Marketing Analytics, Metrics, ROI, Targeting
• Inside the Customer Loyalty Laboratory: How Companies Build Lasting RelationshipsBroadcast on 2/1/2006 11:00:00 AM
  More seminars on Brand Loyalty, Collaboration, Customer Acquisition, Customer Relationships, Customer Retention, Management
• Managing Customers As Long Term InvestmentsBroadcast on 9/29/2005 11:00:00 AM
  More seminars on Customer Acquisition, Customer-Centric, Customer Experience, Customer Retention, Customer Satisfaction, Metrics
• Marketing Metrics: Linking Marketing to Financial ConsequencesBroadcast on 5/5/2005 11:00:00 AM
  More seminars on Customer Acquisition, Customer Retention, Customer Satisfaction, Economic Crisis, Management, Marketing Budgets, Measurement, Metrics

See all On Demand Seminars in our library