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Is Your Email Subject Line Creative... or Deceptive?DJ Waldow
So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?
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Optimize Email for Abandoned Carts [Slide Show]Christian Gulliksen
Your customer came thisclose to making an online purchase, but—for some reason—abandoned her cart before finalizing the sale. How should you follow up?
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Five Ways to Optimize Email for Mobile
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Is 'Free' Still a Dirty Word?
"Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select ...
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Five A/B Tests You Should Use
"A/B testing is one of the most methodical and sure-fire methods...to gauge the viability of your marketing strategy," writes Ruben Corbo in a guest post at Remarkablogger.
With A/B testing—which simply ...
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Using Subject-Line Symbols to Get Noticed
"In sports, the best coaches find hidden talent to help propel their teams," writes Greg Zakowicz at the Bronto blog. "In email marketing, that means finding underused tactics."
A perfect example of a ...
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Four Tips for a Terrific Headline
"It's time to master the headline, to get it right where the copy counts most by paying attention to those critical words that appear at the top of your email ...
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Three Tips for High-ROI Calls to Action
Every email marketer knows that great calls to action don't just happen on their own. "Clearly identifying what you offer and how you want to convey that offer requires thoughtful ...
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Do You Still Email Like It's 1999?
"Though all things Internet seem to move at the speed of light and come or go overnight, commercial email marketing is, impressively, approaching its 15th anniversary," writes Karen Talavera in ...
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Four Tips for Subject-Line Success
Even experienced email marketers agonize over subject lines—polishing, editing, tweaking, and perfecting 50-character phrases until they're just right. After all, a single word can make the difference between a subscriber's ...
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12 Ways to Strengthen Your Call to ActionLeigh Dow
Creating a great call to action that gets results can be tricky, unless you have a few tricks up your sleeve. Here are 12 essential tips for optimizing your calls ...
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Email Like It's 2012, Not 1999Karen Talavera
No excuse justifies emailing like it's still 1999. Today, email marketing is about achieving optimal delivery, response, and financial benefits from the channel. Learn how to modernize your email marketing ...
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Four Tips for Generating Leads With Email
"Email is still the most effective marketing technique," writes Bill Rice at the Better Closer blog. "It's easy to automate and highly efficient at bringing in qualified new leads." But ...
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The Importance of Variety in Email Campaigns
Have your email campaigns gotten into a rut?
When you bombard subscribers with the same basic message over and over again, your offers start to lose their power—even when they ...
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The Hazards of a 'Bad News' Email Subject Line
There's a good chance you've gotten email with the phrase "bad news" in the subject line.
"It has been used by a number of Internet marketers to increase response rates, notably ...
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Eleven Tips for Crafting a Pitch That Wows JournalistsMary Reed
Writing the perfect pitch isn't easy. But knowing how to pitch your story idea to journalists can make the difference between their pursuing—and their flat out ignoring—your pitch. Earn their ...
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What's Wrong With Your Email: A Second Look at Proven Attention GrabbersOlga Taylor
When soliciting business via email, there's a right way and a wrong way to grab your subscriber's attention and interest. Here's a real-life example—and a detailed critique—of an email solicitation ...
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Email Creative: Standing Out From the CrowdKaren Talavera
With email inboxes more crowded than ever, your message's successful arrival in the recipient's inbox is half the battle. The second half of that battle is standing out from the ...
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Email Metrics: Open, Click Rates Highest in the Morning
Email open rates continued to languish in 2010, though performance levels varied dramatically by industry, whereas click rates improved during the year, according to a report by MailerMailer, which also ...
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Five Tips for Creating Effective Transactional Emails
"Most online retailers have little insight into the performance of their transactional emails, from basic deliverability characteristics to more sophisticated behavioral data once the emails have been sent," writes Emily ...
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