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Elements of Great StorytellingAnn Handley, Tim Washer
For millennia, human beings have transmitted knowledge from generation to generation via storytelling. It remains a powerful medium that grabs and holds people's attention. Not surprisingly, then, it can be ...
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Five Ways to Get Speaking Engagements to Market Your BusinessSusan Baroncini-Moe
Speaking is one of the best ways to get the word out about your company. But getting speaking engagements can be tough, and many would-be public speakers struggle to find ...
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How to Generate Leads via the Chamber of Commerce
You have a very good reason to join your local chamber of
commerce: "One study on consumer preferences found that 63% of consumers
prefer to shop and do business with chamber members," ...
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Is Public Speaking Part of Your Marketing Mix?
You've got a strong marketing mix—but does it include public speaking? "Whether used to promote a company report or in-house expertise, or simply to engender brand awareness, public speaking is ...
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The Inside Scoop on Becoming a Good Public SpeakerHeather Rast
Public speaking is a powerful way to get your message to key influencers and decision-makers. Want to be a sought-after speaker? Learn what it takes to master the organizational and ...
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A 47-Point Guide for First-Time Webinar SuccessAgnieszka Wilinska
Though webinars are live and sometimes free-flowing, they should never be disorganized. Careful planning demonstrates respect for your attendees and their time. Here are 47 tips for hosting a webinar ...
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How to Be a Great Panel Moderator
Got your social strategy off the ground? Want to draw more attention to it? Consider increasing your business's profile at an industry conference. Even if you aren't ready to keynote, ...
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What Your Online Content Can Learn From Public Speaking
In a post at Junta42, Joe Pulizzi discusses communication techniques he developed during frequent public-speaking engagements—300 in five years—and how they influence his online content. "The best idea I can ...
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Stop Making Presentations! How PowerPoint Ruined the US EconomyDan Sapp
Right now, in countless corporate conference rooms, otherwise productive professionals are quietly snoring during yet another PowerPoint presentation. Such presentations are costly, ineffective, and distracting.
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Is Tradeshow Marketing Dead? 12 Tips to Resuscitate a Classic Lead-Gen TacticBob Hebeisen
Many have pronounced tradeshow marketing dead. But with the right strategy, hard work, and flawless execution, tradeshows can still be a productive part of your marketing plan. Here are 12 ...
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Get It Right When You Write (or Speak): Three Commonly Misused WordsErnest Nicastro
In all your business communications, you want to put your best foot forward—and that calls for careful writing. Careful writing enhances your credibility, so avoid making these common errors and ...
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Some Secrets of Successful PresentationsCatherine M. Wolfe
Many people detest making presentations. Such angst is unfortunate, because with preparation and practice, delivering presentations can be a great way to advance a career and positively promote a company's ...
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BAM! Turn Up the Heat on Your Presentations With a Few Culinary TipsHeidi Jackman
Like a good meal with good friends, great presentations encourage sharing, interaction, and conversation. So sharpen your knives, oil your pans, and think like a top chef preparing a meal ...
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When Wrong Grammar Is Right
If you say "this is she" rather than "this is her," or "it must have been they" rather than "it must have been them," your high school English teacher would ...
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Nine Ways to Elevate Your Presentation and Speaking Skills to Black Belt LevelMitch Joel
Whether you're just beginning to present to audiences, or are a veteran speaker—becoming a speaking champ requires attention to detail. Begin with these nine, nuanced tips to master your ...
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Get a Speaking Gig: How Event Producers Decide Who Gets OnstageHelena Bouchez
Getting speaking gigs can be a mysterious and frustrating process, particularly if you don't have much experience. You know the drill: Send pithy email offering yourself up (or copiously fill ...
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Five Ways to Create More Value in Your PresentationsJoseph Sommerville, PhD
During challenging economic times, buyers look for value. The more value you provide, the more likely you are to become the provider of choice. Presentations offer you excellent opportunities to ...
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Look at Business Presentations as a Process, Not an EventJoseph Sommerville, PhD
If you look at creating an effective presentation as a process rather than as an event, you'll quickly realize that it isn't a Sisyphean task. A process has the advantages ...
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Fight the Killer Phrases
"You feel a little jittery," says Paul Williams in a post at the Daily Fix blog. "Is it the presentation? Or the pot of coffee you drank this morning while ...
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Case Study: How Good Karma Mixed With Moxy and Social Media Created Close to $1 Million in RevenueKimberly Smith
How does helping out a friend, or a friend of a friend, become a million-dollar business... with not a penny spent on advertising? When those little favors are in huge ...
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