Customer Engagement

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• Sales: Strategic Calling to Find Hidden Opportunities in Your Current AccountsKen Valla
  What growth strategy is your sales organization pursuing as the economy begins to show signs of recovery? As the business climate improves, so do the opportunities for shifting from survival ...
  Creativity, Customer Engagement, Marketing Strategy, Sales
• Sweat the Small Stuff
  In this space, we usually discuss massive successes and epic failures. Sometimes, though, there's inspiration to be found in delightful little details that wouldn't normally merit the spotlight. Let's say you ...
  Customer Engagement, E-Commerce, Marketing Inspiration
• Email Trumps Social Media for Sharing
  Despite reports of its demise, email continues to beat out emerging social media channels such as Twitter and Facebook as the favorite way to share information with colleagues and friends, ...
  Customer Engagement, Email Marketing, Research, Social Media
• Small Business Marketing in 2010: A Forecast
  Small business owners are planning to engage customers in new ways in 2010, according to an Ad-ology Research study: 28% say they will spend at least the same or more ...
  Customer Engagement, Forecasts, Online Marketing, Research, Small Business, Social Media, Social Networking
• Brand Control to Major Tom: The New Rules of Brand ManagementRoger Sametz
  The notion that you can manage your brand by making and distributing messages and materials that you want "out there" is becoming quaint. And though the new age of extreme ...
  Brand Ambassadors, Branding, Community, Customer Engagement, Social Media, Website Design
• The Brave New World of the Engaged WebAJ Harring
  We no longer use the Web just for browsing, we use it for doing: posting videos, creating content, sharing things, and connecting with people and organizations. Welcome to "the Engaged ...
  Collaboration, CRM, Customer Engagement, Customer Experience, Social Media, Web 2.0, Websites
• Marketing Is So Much More Than Promotion: Just Visit My HairdresserBarbara Bix
  What can marketers learn from the smallest of small businesses, a hair salon? You might be surprised: Here is a story of an integrated-marketing and client-service approach that any business ...
  Brand Loyalty, Customer Engagement, Customer Retention, Pricing, Promotions
• We're Engaged!
  According to DIRECT's Ken Magill, a recent announcement from AOL hints at where Internet service providers' spam-filtering techniques are headed, and "what marketers had better start doing if they want ...
  Customer Engagement, Email Marketing, Spam
• Untapped Opportunities for Online Communities
  Companies tend not to understand what people want from online branded communities––or the role that the brand plays in fulfilling those needs, according to a study by ComBlu.
  Community, Customer Engagement, Research, Research Summaries
• Consumers Digitally Dependent, Discriminating
  Americans can't live without the Internet and television; they prefer advertisements that are innovative and playful; and they are open to new technologies that monitor their media usage if privacy ...
  Advertising, Customer Engagement, Research Summaries, Social Media
• Mom Loves Me Best
  A new study by the Marketing to Moms Coalition—a not-for-profit group that seeks to share insights about moms to help marketers better engage with them—shows just how much American moms ...
  Customer Behavior, Customer Engagement, Women
• Ten Commandments for Effective Online Social NetworkingPaul Chaney
  Here's a 10-step game plan for social-network involvement. You don't have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member ...
  Community, Customer Engagement, Marketing Tips, Social Media, Social Networking
• Bring the Mayor to Your Doorstep
  Few things are as irresistible as a mobile game that lets players rack points up during waiting-room or bus-ride lulls. But if you're a brick-and-mortar shop, or a restaurant, there isn't ...
  Customer Engagement, Mobile Marketing, New Media
• Give It to Me Straight
  "Looking for a way to punch up your email campaigns and get subscribers more engaged with your site?" Julie Waite asks in a recent post at the Bronto blog. "Product reviews ...
  Customer Engagement, Email Marketing, Testimonials
• You're Like the Air to Me
  In a recent post at the Online Marketing Blog, Adam Singer summarizes Charlene Li's keynote at Search Engine Strategies San Jose last summer. Co-author of the business bestseller Groundswell: Winning in ...
  Customer Engagement, Customer Relationships, Social Media, Social Networking
• Risky Business
  "Having an offer for your products or services that is truly risk-free might be just the ticket you need to really make a difference in your email marketing campaigns," says ...
  Copywriting, Customer Engagement, Email Marketing
• Write From Your Reader's PerspectiveDavid Fideler
  When potential customers arrive at your website or look over your marketing materials, they immediately want to know what's in it for them. If that's not obvious, chances are they ...
  Copywriting, Customer Engagement, Customer Relationships, Personalization
• Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About ItMorgan Stewart
  Most consumers who use Facebook and are a "fan" of a company or brand don't believe they have given those companies permission to market to them; many don't believe marketers ...
  Community, Customer Engagement, Facebook, Social Media, Targeting
• Enjoy Some Good Holiday Cheese
  As the goblins and ghouls out there munch away on their Halloween bounty, fond memories arise of one apparition we saw a lot of this season—the Monster Mash JibJab "sendable." The ...
  Creativity, Customer Engagement, Humor, Interactive Marketing, Social Media
• Here Today, Bored Tomorrow
  You've done a great job of cultivating your email list—and your subscribers have rewarded your efforts with extraordinary loyalty. So far, so good. But Mark Brownlow of Email Marketing Reports ...
  Customer Engagement, Customer Loyalty, Email Marketing, Writing