Customer Engagement

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• Four Best-Practices for Renovating Your Brand—Before It's Too LateFred Geyer
  Why do brand leaders wait until their brands are at the breaking point, at risk of joining the likes of Radio Shack and 7Up? Instead, renovate your brands while it ...
  Brand Equity, Brand Positioning, Branding, Customer Engagement, Segmentation
• Five Ways to Supercharge Your Mobile MarketingIain McCready
  At this year's Consumer Electronics Show (CES), the Consumer Electronics Association announced it expects mobile phone unit sales in 2009 to grow some 31 percent in North America, with global ...
  Brand Positioning, Customer Engagement, Customer Relationships, Marketing Tips, Mobile Marketing, SMS, Word-of-Mouth
• Case Study: How Mobile Text Marketing Is Increasing Ancillary Revenues, Room Upgrades, and Customer LoyaltyKimberly Smith
  Cutting-edge customer service that relies on mobile texting has helped an alliance of hotels to retain customers among the thinning number of business travelers—and avoid disaster during the economic downturn. ...
• How to Measure Engagement on Twitter—and Savor the Tweet Smell of SuccessJim Sterne
  If you are on Twitter to represent your company, your boss will probably soon ask you to prove the value that your tweets have to your business, if he or ...
  Branding, Customer Engagement, Keywords, Measurement, Social Media, Twitter, Word-of-Mouth
• Case Study: How Kodak Generated Marvelous Results by Turning Users Into SuperheroesKimberly Smith
  Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner ...
• Now, That's a Tiny Window!
  In search, you have a very short window of opportunity for engaging your prospect. The key to ensure you get seen through that tiny window: give searchers exactly what they're ...
  Customer Engagement, Keywords, Search Engine Marketing
• Tell It Like It Is, With a Smile
  "Given the challenging times we're living in, it's likely that the worldview your prospects hold today is not the same one they held a year, or even several months, ago," ...
  B2B Marketing, Customer Engagement, Economic Crisis, Marketing Inspiration
• Long Live the King
  As a busy blogger, Mark Brownlow of Email Marketing Reports often receives questions from his readers. And in a recent post at his blog, he lists a number of typical ...
  Copywriting, Customer Engagement, Email Marketing
• The Top 4 Ways Smart Marketers Use Digital Branding Applications to Operate More EfficientlyAllen Adamson
  As part of the research I did in preparation for my recent book, BrandDigital, I interviewed some of the best and brightest people in the fields of marketing and digital ...
  Customer Engagement, Customer Satisfaction, Digital Marketing, Social Media, Word-of-Mouth
• Case Study: How a Facebook Game Attracted 10 Times the Traffic, New Fans, Real SalesKimberly Smith
  Here's how a single Facebook game application attracted more than 11,500 plays, 10 times the usual traffic, 5,500 new fans, and more....
• Give Away the Good Stuff
  "If you want to create something very good," says Tom Peters, "it takes time, energy, and sometimes money." That, he argues, is exactly why you should give away your finest ...
  Customer Engagement, Marketing Inspiration, Thought Leadership
• Hey, Pop! We Can Do This!
  According to Kara Trivunovic and Andrew Osterday, most mom-and-pop businesses can't do much with email marketing advice that concentrates on sophisticated topics like multivariate testing, dynamic content development and data ...
  Customer Engagement, Email Service Providers, Small Business
• How to Fix a Leaky Web SiteBob DeStefano
  Your company may already have more than enough traffic on your Web site to achieve your business goals, but the problem is that you may have a leaky Web site: ...
  Customer Engagement, Lead Generation, Web Analytics, Web Copy, Websites
• Get Your Goat
  In a video post at the Church of the Customer Blog, Jackie Huba and Ben McConnell use the example of a goat-milk carton (that's right: a goat-milk carton!) to underscore ...
  Customer Engagement, Customer Relationships, Marketing Inspiration
• Digital Alchemy: How to Get Gold From the Fusion of Digital Marketing ElementsKaren Talavera
  Digital marketing isn't just an ever-growing collection of components anymore (if it ever was). Don't limit your perception of it to adding the latest Web 2.0 gadget to your site ...
  Customer Engagement, Digital Marketing, Email Marketing, Social Networking
• Take a Page from Redbook
  In a guest post at the HubSpot blog, Paul Gillin argues that women's interest magazines like Redbook face the same basic challenge as your online properties: grabbing a distracted person's ...
  Copywriting, Customer Engagement, Small Business, Writing
• It's a Brand New Day!
  If you've made some recent improvements—whether to your product, service or customer experience—now is the time to trumpet those changes!  A new year, with consumers anxious for a new start, is a great time ...
  Customer Engagement, Email Marketing
• Go gif in a Jiffy!
  "It can be done, I've seen it," says the Email Karma blog of Goodmail's email certification platform, which now enables users to include video in email messages. "However," the blog ...
  Customer Engagement, Email Marketing, Videos
• Case Study: How Intuit Used Viral Marketing and an Interactive Web Site to Generate Small-Business Leads, Engage CustomersKimberly Smith
  Inspired by the viral success of Office Max's "Elf Yourself," QuickBooks-maker Intuit set out to creatively engage small businesses with its "Jingle Generator." The effort exceeded targeted metrics, earning viral ...
• That Green One Is So Me
  As the new year dawns, companies—and their products—are competing for consumer attention like never before. What will set you apart from the crowd in 2009? We hope it's the extra ...
  Customer Behavior, Customer Engagement, Market Research