Email Deliverability

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• Email Volume Up 5%; Opens Highest on Saturdays, SundaysLenna Garibian
  Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels varied dramatically by industry, according to the Experian Marketing Services ...
  Customer Behavior, Direct Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Mobile Marketing, Research Summaries
• Email Marketing: Deliverability Trends and Benchmarks
  Legitimate marketing messages account for an alarming 70% of "this is spam" complaints in consumers' inboxes, underscoring just how important it is for marketers to keep email lists up to ...
  Customer Behavior, Email, Email Deliverability, Email Hygiene, Permission Email Marketing, Research Summaries
• Is 'Free' Still a Dirty Word?
  "Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select ...
  Content, Email Deliverability, Email Marketing, Email Subject Lines, Testing
• Four Things to Dump From Your Email List Right Now
  List churn is not an uncommon phenomenon; people change personal addresses, leave their former work addresses, or enter misspelled addresses when opting in. And that can be a problem if ...
  Email Deliverability, Email Hygiene, Email Lists
• Five A/B Tests You Should Use
  "A/B testing is one of the most methodical and sure-fire methods...to gauge the viability of your marketing strategy," writes Ruben Corbo in a guest post at Remarkablogger. With A/B testing—which simply ...
  Email Campaigns, Email Deliverability, Email Subject Lines, Testing
• How to Clear the Gmail Hurdles
  If you're one of Gmail's 350 million users, you know how vigorously the service defends your inbox from unwanted email. Obvious junk goes to the spam folder. But that's not ...
  Email Deliverability, Google, Spam
• 'No soup for you!' Email Marketing Lessons From SeinfeldDave Calibey, Sky Calibey
  Seinfeld reigned as the most popular sitcom for most of the 1990s and inspired many a workplace water-cooler conversation with its quirky characters and absurd plots. The show might not ...
  Direct Marketing, Email, Email Deliverability, Email Marketing, Segmentation, Writing
• Email Open and Click Rates: Benchmarks and Trends
  Average email open rates continued on their downward path during 2011 and the first quarter of 2012, though click-through rates increased slightly during the same period, according to Silverpop's Email ...
  Content, Email Campaigns, Email Deliverability, Research Summaries
• Email Marketing Sender Reputation Benchmarks and Trends
  Increases in worldwide spam volumes have driven ISPs (Internet service providers) to impose tougher filtering standards on email deliverability, making it harder for email marketers to maintain high sender reputations ...
  Email Deliverability, Email Hygiene, Email Marketing, Research Summaries
• Three Ways to Boost Email Marketing ROI
  Despite the naysayers who like to predict the imminent demise of email marketing, one fact remains true: It's highly profitable. "Email averages a return on investment (ROI) of $40 for every ...
  Email Campaigns, Email Deliverability, ROI, Targeting
• An Email Metrics Primer for the Novice
  In a post at the Vision6 blog, Belinda Walsh admits to the thrill she gets from metrics. "My colleagues will tell you they hear my gasps of excitement on a ...
  Email Deliverability, Email Marketing, Metrics
• Email Campaign Volumes Surge, Open Rates Stronger
  Email campaign volumes and open rates improved in the fourth quarter of 2011: Average email volumes per client grew 21.0% over levels recorded a year earlier, while open rates increased ...
  Customer Engagement, Customer Loyalty, Email Campaigns, Email Deliverability, Research Summaries
• Boost Your Email Marketing ROI by Focusing on Three Key AreasEric Didier
  Email averages an ROI of $40 for every $1 spent, so it's no surprise that 67% of organizations plan to increase their email marketing spend in 2012. Use those new ...
  Customer Acquisition, Customer Behavior, Email, Email Deliverability, ROI, Targeting
• B2C Email Delivery Rates Down Sharply, B2B Up
  Despite historic declines in commercial email deliverability rates during the second quarter of 2011, business email inbox placement rates (IPRs) surged 6 percentage points to 86% over the same period, ...
  B2B Marketing, Email, Email Deliverability, International Marketing, Research Summaries
• Deliverability Still a Problem for Email Marketers
  Some 81% of all permission-based commercial emails worldwide were delivered straight to recipients' inboxes in the first half of 2011, while the balance of messages fell prey to spam or ...
  Email Deliverability, Email Marketing, Permission Email Marketing, Research Summaries
• Avoid Spam Filters: 10 Tips for Surefire Email Deliverability [Slide Show]Maciej Ossowski
  Don't fall victim to spam filters. Research has shown that one out of every six marketing emails never reaches the inbox because it is mistakenly blocked. Avoid deliverability problems by ...
  Email Deliverability, Email Marketing, Email Service Providers, Marketing Tips, Spam
• Email Marketing in the Age of the 'Ultra Managed Inbox'
  For years, writes Stephanie Miller at the Deliverability blog, marketers have enjoyed the linear nature of the email inbox—your newsletters and offers sitting cheek-by-jowl with personal correspondence from a subscriber's ...
  Email Deliverability, Email Marketing, Writing
• Email Delivery: 20% Don't Reach Inboxes
  Nearly one in five (19.8%) of permissioned commercial emails failed to reach US and Canadian subscribers during the second half of 2009, a slight improvement from the 20.7% recorded in ...
  Email Deliverability, Permission Email Marketing, Research Summaries
• Just Give Me the Facts, Ma'am
  When your email campaigns encounter deliverability issues—especially those for which you are not at fault—you might think the best way to resolve your problem is to make friends with an ...
  Email Deliverability, Email Marketing, Marketing Smarter
• Get Out That Rake
  "Dog Whisperer" Cesar Millan had a problem. With an abysmal delivery rate of 81.29 percent, his email campaigns weren't getting through to many of the people who wanted them. "The ...
  Email Deliverability, Email Lists, Email Marketing