Promotions

Topics » Articles » Promotions

• Let's Make a Deal on Daily DealsBertrand Van Overschelde
  The popularity of daily deals shows no signs of abating. But how can you ensure your deals effectively appeal to subscribers? Learn examples of daily deals strategies that work wonders—and ...
  Customer Behavior, Email Marketing, Local Marketing, Pricing, Promotions
• Four Ways to Maximize 'High Masthead Value' PublicityGordon G. Andrew
  Many companies invest considerable effort seeking publicity via influential media—and then fail to benefit from the masthead value of that exposure. Learn how to increase the business impact of high ...
  Promotions, Public Relations, Reputation Management, Testimonials
• How to Build Email Lists With Social Media
  Using social networks like Facebook and Twitter to grow your email list might be a task that's easier said than done. "[E]ven your most dedicated fans and followers will likely not ...
  Email Lists, Marketing Tips, Promotions, Social Media
• Couponing: 125 Years Old, American as Apple Pie
  Americans still love couponing—now a 125-year-old tradition in the US: Fully 70% of surveyed women say saving money with coupons is as American as apple pie, according to a survey ...
  Advertising, Customer Behavior, Promotions, Research Summaries
• How to Get the Best Deal From Your Participation in Local Deals
  "Local deals. Daily deals. Group-buying deals," writes Amy Fowler at MarketingProfs. "Call them what you will, but they're all the same thing: a very expensive form of marketing that can ...
  Customer Relationships, Local Marketing, Promotions, Social Media, Testimonials
• 10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale SuccessHanna Andrzejewska
  Customers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips—and a campaign planner—to help you achieve ...
  Customer Experience, Marketing Tips, Promotions, Sales, Segmentation
• Top 5 Crowdsourcing Pitfalls That Can Sink You [Slide Show]Wil Merritt
  Crowdsourcing can be a great way to generate creative for your campaign, allowing your brand advocates to "own" a piece of your messaging. But watch out for five common pitfalls—and ...
  Advertising, Collaboration, Creative Briefs, Digital Marketing, Marketing Tips, Promotions, Social Media
• Four Ways to Make Local Deals WorkAmy Fowler
  Are your daily deals promotions hurting your bottom line? It doesn't have to be that way. Here are four key tips for using daily deals to boost awareness, gain and ...
  Customer Behavior, Local Marketing, Marketing Tips, Promotions, Social Media
• Eight Common Mistakes of Promotional MarketingSteve Benidt
  Sometimes promotions work, and sometimes they bomb. But what makes a promotion tank? Here are eight deadly sins that companies commit—and that you should avoid—when planning and executing promotions.
  Customer Engagement, Marketing Tips, Measurement, Promotions
• Free Shipping Day Drives Holiday E-tail Sales to $30.9B
  US retail e-commerce spending for the first 46 days of the November-December 2011 holiday season reached $30.9 billion, up 15% from the corresponding days in 2010, according to data from ...
  Customer Behavior, E-Commerce, Promotions, Research Summaries
• Four Ways to Monetize Your Brand Without Charging Your Direct Customers [Slide Show]David Oates
  Marketers often talk about brand equity and gaining loyal customers. But companies could actually monetize their brands directly and generate revenue from them at no cost to their customers.
  Brand Equity, Branding, Collaboration, Community, Marketing Smarter, Promotions, Search Engine Marketing
• Six Spins on Six Holiday Email Marketing Traditions [Slide Show]Loren McDonald
  Holiday traditions make the season special. But, sometimes, the most time-honored traditions need a little freshening up. Maximize your revenue by adding some new twists to your holiday marketing initiatives.
  Customer Behavior, Customer Engagement, Email Campaigns, Email Marketing, Marketing Tips, Promotions, Social Media
• 'Coupon' Most Engaging Keyword on Facebook for Holiday Shoppers
  Among Facebook wall posts related to Black Friday (Nov 25) and Cyber Monday (Nov 28) in 2011, those containing the word "coupon" were far more engaging than other posts about ...
  Customer Engagement, Facebook, Promotions, Research Summaries, Social Media
• Seven Ways to Make Small Business Saturday Big for Your Business [Slide Show]Tyler Garns
  The Saturday after Thanksgiving has been dubbed Small Business Saturday, a day for customers to shop small—at their favorite local stores—and help fuel the economy. How can you use this ...
  Collaboration, Customer Engagement, Email Lists, Google, Marketing Tips, Promotions, Small Business
• Three Approaches to Promoting Your Event OnlineHelen Laird
  Thanks to the Internet, event promotion has never been cheaper to do or easier to track. But before you set off to promote your next event online, learn the benefits—and ...
  Marketing Tips, Promotions, Social Media, Social Networking, Website Design, Websites
• Location-Based Coupon Users Concerned About Privacy
  Though more than two-thirds of mobile consumers (67.0%) say location-based coupons are convenient and useful, nearly one-half (44.8%) say they have security concerns about their locations being tracked, according to ...
  Location-Based Marketing, Mobile Marketing, Promotions, Research Summaries, Smartphones
• Three New Ways to Market Your Small BusinessSandra Rand
  Running your small business is a labor of love, but promoting it with new, targeted efforts is necessary to connect with customers. Learn how to keep things fresh and stay ...
  Promotions, Small Business, Social Media, Word-of-Mouth
• How to Get to the Bottom of Base Sales DriversHenry Wang
  To significantly boost sales, you've got to understand base sales drivers and marketing's impact on them. Learn from examples that illustrate how factor analysis can help you yield consistently high ...
  Advertising, Marketing Analytics, Marketing Automation, Promotions, Sales
• How Virgin Atlantic Improved Sales Attribution and Saved Six Figures in Two MonthsKimberly Smith
  When a customer makes a purchase on your site, are you able to pinpoint exactly who to give credit to for the sale? Learn how Virgin Atlantic Airways tackled that ...
  Attribution Modeling, Case Studies, Measurement, Online Marketing, Promotions, Sales, Testing, Websites
• Signup Forms: More, Not Less, Boosts Results for a B2B Service Provider
  This February, copywriting coach Chris Marlow sent out an email promoting a free webinar. At the webinar signup page, recipients encountered a form that required more than the usual amount ...
  B2B Marketing, Lead Generation, Promotions, Sales