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• SMS Marketing: How to Harvest Your Customers' Mobile DetailsBill Hilton
  SMS marketing is a huge growth area for all businesses. It's cheap, easy to track, direct, and personal. Interested? Learn how to collect your customers' mobile numbers—and keep them open ...
  Customer Relationships, Email Marketing, Marketing Strategy, Mobile Marketing, SMS
• Mobile Marketing: No Longer a Tradeoff Between Reach and TargetingGib Bassett
  Communicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost ...
  Branding, Customer Engagement, Mobile Marketing, Personalization, ROI, SMS, Targeting
• Why 'Free' Text Messages Will Cement Mobile as a Critical Component of the Marketing MixMatt Silk
  With short message service (SMS) reaching 5 billion mobile phones around the world, marketers can no longer ignore the significance of texting as a marketing channel. Some consumers, however, are ...
  Brand Loyalty, Marketing Smarter, Mobile Marketing, SMS, Targeting
• Adults Texting More, but Teens Still Rule
  Texting among US adults has increased substantially over the past year, but still does not approach the magnitude of texting activity among teens: 72% of adult cell-phone owners send and ...
  Customer Behavior, Research Summaries, Segmented Research Data, SMS
• Teen Social Media Influencers Wield Power Online and Offline
  The Web's most influential teens are more likely than other teens to actively participate in social media and digital activities, such as updating their social networking status and sending text ...
  Research Summaries, SMS, Social Media, Social Networking
• A Map to Build a Dream On
  Researcher Christophe Aguiton of Orange, a mobile carrier in France, praised the merits of maps in a recent speech: "They are practical things. But at the same time, a map ...
  New Media, SMS, Social Media
• Teens Prefer Mobile Texting to Calling
  Cell-phone texting has become the preferred channel of basic communication between teens and their friends, although calling is a close second: 54% of teens say they sent and received text ...
  Research Summaries, Segmentation, SMS
• SMS Marketing Reaches Users of All Ages
  Mobile behavior varies dramatically across demographics: 70% of consumers age 18-29 say they send text messages using their mobile phone, compared with 49% of those age 40-49 and 11% of ...
  Customer Behavior, Demographics, Research Summaries, SMS
• Smartphone Owners Ready for Mobile Coupons
  Over one-third (36%) of smartphone owners say they want to receive mobile grocery coupons, but only 9% have received a location-based coupon, discount code, or text message on their phone ...
  Research Summaries, Smartphones, SMS
• Incite Change in a Moment's Text
  Good news, nonprofits! At Le Web this year, Her Majesty Queen Rania of Jordan discussed how, in an era when a panoply of tech options are available to us at ...
  Mobile Marketing, Nonprofits, SMS
• Mind the Big Three Be's
  Fun fact: Only 13% of the mobile market has an iPhone. That sounds like plenty when you consider how long the phone's been available, but it merits remembering that the ...
  Google, Mobile Marketing, Smartphones, SMS
• E-Coupons Gaining in Popularity
  US consumers are increasingly using e-coupons, as well as their traditional print cousins, to trim spending as the recession drags on.
  Customer Behavior, Research Summaries, SMS
• Team Up for Social Media
  Managing your social-media presence can be a full-time job. And in a pair of videos embedded at the HubSpot blog, Mike Volpe interviews Paula Bergs about Southwest's Emerging Media team, ...
  Facebook, Marketing Inspiration, Measurement, SMS, Twitter
• Here's Looking for You, Kid
  "Effective one-to-one marketing is more than just email," R.J. Talyor states in an article at MarketingProfs. "[Y]our subscribers and customers aren't always staring at their email inboxes. Rather, they're also ...
  Customer Engagement, Email Marketing, Measurement, SMS, Social Media, Social Networking
• Pushing One-to-One Marketing Beyond EmailR.J. Talyor
  You get it. Email needs to be relevant, timely, and personalized, and it has to arrive in the inbox—not the spam folder. When an email renders, it should load images ...
  Channel Marketing, Digital Marketing, Email Marketing, Measurement, RSS, SMS, Social Networking, Websites
• Case Study: Four Steps to Spurring B2B New-Product Awareness and Sales via TwitterKimberly Smith
  Twitter isn't the first tool that comes to mind in the B2B marketing toolbox. But COOP Ale Works deftly used it to generate buzz among potential consumers of its specialty ...
• You Too Can Tweet, Part I
  Given the recent Facebook redesign, you're probably hearing a lot of yammer about Twitter. If by now you're not familiar with how Twitter can benefit your brand, walk with us ...
  Blogging, Facebook, Interactive Marketing, Keywords, Marketing Strategy, SMS, Twitter
• Five Ways to Supercharge Your Mobile MarketingIain McCready
  At this year's Consumer Electronics Show (CES), the Consumer Electronics Association announced it expects mobile phone unit sales in 2009 to grow some 31 percent in North America, with global ...
  Brand Positioning, Customer Engagement, Customer Relationships, Marketing Tips, Mobile Marketing, SMS, Word-of-Mouth
• Case Study: How Mobile Text Marketing Is Increasing Ancillary Revenues, Room Upgrades, and Customer LoyaltyKimberly Smith
  Cutting-edge customer service that relies on mobile texting has helped an alliance of hotels to retain customers among the thinning number of business travelers—and avoid disaster during the economic downturn. ...
• Textbook Text Marketing
  As marketers continue to see good ROI from finely tuned mobile strategies, the humble text message has acquired newfound cachet. And in a recent video posted at the CenterNetworks blog, ...
  Interactive Marketing, Mobile Marketing, New Media, SMS, Social Media