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• Five Big Fat Lies About SMS Marketing That You Probably BelieveKrissy DeAngelis
  What you typically hear, read, or see about SMS marketing is far from the truth. So, let's take a look at the circulating rumors—and quash them right now.
  Consumer Electronics, Content, Mobile Marketing, Smartphones, SMS
• Five New Ways to Use Push to Make Mobile More ActionableMallory Lee
  Ideally, your mobile app will do more with a push message than simply display an "FYI" or reminder. Here are some new ways that you may not have considered before ...
  Customer Relationships, Direct Marketing, Local Marketing, Mobile Marketing, Smartphones, SMS
• #SocialSkim: Mary Meeker's State of the Internet, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which ...
  Advertising, Content, Customer Acquisition, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Google+, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Sales, SMS, Social Analytics, Social Media, Social Networking, SocialSkim, Tradeshows/Events
• A Three-Step Guide to Mobile MessagingCezar Kolodziej
  Consumers have made a dramatic shift toward mobile, and it's time that marketers finally do the same. These three steps will help you integrate mobile messaging into your marketing campaigns.
  Campaign Management, Content, Integrated Marketing, Marketing Strategy, Measurement, Metrics, Mobile Marketing, SMS
• The Anatomy of a Perfect Event [Infographic]Verónica Jarski
  Want to put on an event that keeps attendees engaged from start to finish? The steps outlined in this infographic can help you make your event a success.
  Creativity, Customer Engagement, Engagement, Mobile Marketing, SMS, Virtual Events
• Seven Deadly Sins of Mobile Marketing [Infographic]Verónica Jarski
  Are you sabotaging your campaigns by committing these grave mobile marketing sins?
  Consumer Electronics, Content, Content Marketing, Customer Relationships, Digital Marketing, High-Tech Marketing, Mobile Marketing, Smartphones, SMS
• 11 Ways to Market Your Brand via SMS [Infographic]Verónica Jarski
  Whether you need to breathe new life into your SMS marketing or provide more variety, the following infographic by Text Marketer can help. It offers 11 ideas for marketing your ...
  Consumer Electronics, Customer Behavior, Marketing Strategy, Mobile Marketing, Smartphones, SMS
• Why Rich Media Messaging Trumps Multimedia MessagingCezar Kolodziej
  Why should businesses use rich media messaging instead of multimedia messaging for marketing campaigns? Here's a look at the limitations of the latter and the reasons the former works better.
  Consumer Electronics, Content, Digital Marketing, High-Tech Marketing, Mobile Marketing, Smartphones, SMS
• A Snapshot of Small Businesses on LinkedIn [Infographic]Verónica Jarski
  What does the world of small business look like through the lens of LinkedIn? The following infographic offers a snapshot of small businesses on LinkedIn and the topics that interest ...
  Data, Digital Marketing, LinkedIn, Small Business, SMS, Social Media, Social Networking
• Small Business Saturday: Think Mobile to Inform, Attract, and Show You CareRyan Golden
  Your plate is full... every day: payroll, inventory, scheduling, employee issues... the list goes on and on. Now, Small Business Saturday is around the corner, and some of you are ...
  Advertising, Local Marketing, Location-Based Marketing, Mobile Marketing, Small Business, SMS
• How to Enhance Mobile Marketing With PersonalizationKane Russell
  Mobile is personal, with every feature, sound, and function customizable. To capture mobile's potential, marketers must personalize the mobile experience for customers. Here are easy-to-implement tactics to do just that.
  Content, Customer Communications, Digital Marketing, E-Commerce, Location-Based Marketing, Mobile Marketing, Personalization, Retail Marketing, SMS
• Top Tips for Writing Successful SMS Marketing Messages [Infographic]Verónica Jarski
  Write SMS messages that rock by following the tips in this Text Marketer infographic.
  Content, Digital Marketing, Mobile Marketing, SMS, Writing
• Consumers Open to (Some) Mobile Interactions With (Some) BrandsAyaz Nanji
  Most consumers are willing to receive relevant mobile messages, alerts, and notices from trusted brands, according to a recent survey by mBlox.
  Customer Behavior, Mobile Marketing, Research Summaries, SMS, Survey Data, Surveys
• 11 SMS Marketing Best-Practices for Better, Results-Driven Text Messaging CampaignsR.J. Talyor
  Today's consumers are mobile, on the go, sending and receiving messages of all types. The fundamental practices outlined in this article provide a solid foundation for how to communicate with ...
  Content, Customer Communications, Marketing Strategy, Mobile Marketing, SMS
• How Text Messaging Can Drive App Engagement and RevenuesThorsten Trapp
  One of the toughest marketing jobs today is working for an app developer. Here's how text messaging can attract new users and increase engagement with customers.
  Customer Acquisition, Customer Behavior, Customer Engagement, Mobile Marketing, SMS
• US Mobile Local Ad Forecast: $9.1B in 2017Vahe Habeshian
  US mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017—at a compound annual growth rate (CAGR) of 49.3%—according to the US Local Media ...
  Advertising, Local Marketing, Location-Based Marketing, Mobile Marketing, Research Summaries, Search Engine Marketing, SMS, Videos
• Mobile Innovation (Part 2): Innovating Brand Engagement Through MobileChristina "CK" Kerley
  The battle for attention—and, in turn, engagement—has escalated into an all-out war by marketers... and their target audiences are its victims. This article explores how to innovate brand engagement via ...
  Brand Awareness, Brand Loyalty, Content, Content Marketing, Customer Behavior, Customer Engagement, Digital Marketing, Digital Theory, Marketing Strategy, Mobile Marketing, SMS
• Texting Prospects (at the Right Time) Boosts ConversionLenna Garibian
  Though email messaging is an important part of the selling process, texting can be an effective way to supplement email and phone channels, according to a study by Leads360. Sales ...
  B2B Marketing, Customer Communications, Lead Nurturing, Mobile Marketing, Research Summaries, Sales, SMS
• Seven Rules to Cultivate Deep Mobile RelationshipsBrent Hieggelke
  For marketers, mobile apps present an unprecedented opportunity to always be a mere arm's length away from customers. And we can know more about them than ever before. But how ...
  Customer Engagement, Customer Relationships, Direct Marketing, Location-Based Marketing, Mobile Marketing, Personalization, Smartphones, SMS
• Email Preferred Over Texting for Brand Offers, Promos
  Despite the widespread adoption of SMS text messaging in personal communications, most (86%) people prefer to receive promotional offers from brands via email rather than text, according to a survey ...
  Demographics, Email, Mobile Marketing, Research Summaries, SMS