High-Tech Marketing

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• The Truth Hurts
  On the coattails of the social-media revolution, a wave of new Web 3.0 possibilities marches into view. For resellers who haven't seen the writing on the Web 2.0 wall, here's ...
  Customer Engagement, High-Tech Marketing, Interactive Marketing, Sales, Websites
• A Match Made in E-Heaven: Twitter and Email
  While vigorous debate continues over Twitter's real business value—and its long-term viability—high-tech executives and marketers are experimenting with Twitter today, using it to nurture relationships and improve their visibility by ...
  Customer Relationships, Email Marketing, High-Tech Marketing, Marketing Smarter, Sales, Twitter
• Selling in the Brave New Economy
  Sales techniques that succeed in a strong economy can work against you in a weak one. The reason, says Bruce Wedderburn in the whitepaper "Five Questions Your Clients Are Asking," ...
  Customer Engagement, High-Tech Marketing, Recession, Sales, Value Propositions
• Webinar Invitation Success: Less Is More
  When it comes to webinar campaigns, less is usually more. Relying on a "spray and pray" approach may drive attendance numbers initially—but often leads to higher drop-off rates and fewer ...
  Copywriting, Customer Experience, High-Tech Marketing, Sales, Webinars
• Stuck In the Middle with SaaS
  Ever since the Web delivered reliable and low-cost connectivity, software as a service (SaaS) has evolved into a formidable business model. Profiting from SaaS, however, continues to challenge the industry. ...
  Collaboration, High-Tech Marketing, Marketing Smarter, Sales
• Revelations in Marketing Automation
  IDC's CMO Advisory Practice is in the midst of its 2009 Tech Marketing Benchmark study, gathering marketing research data from hardware, software and services vendors. The study conclusions will inform ...
  High-Tech Marketing, Market Research, Marketing Budgets, Print Collateral, Sales
• Clients Don't Buy Tech, They Buy You
  Software and software as a service (SaaS) companies are often so enamored with the features of their technologies that they're prepared to shout them from the nearest rooftop, calling out ...
  Customer Engagement, High-Tech Marketing, Sales
• B2B Buying Shifts to Higher Gear
  B2B buying has changed: Customers have more control than ever over what information they see—and choose to dismiss. They're also using social media to learn about technology and solution providers. ...
  B2B Marketing, Customer Satisfaction, Google, High-Tech Marketing, Sales, Social Media
• Solution Selling: The Answer Is in the Question
  "Judge a man by his questions rather than his answers," Voltaire wrote over 200 years ago. So true, especially early in the sales process, as you and your prospect get ...
  Customer Engagement, High-Tech Marketing, Sales
• Case Study as Mirror: Reflect Your Audience's Concerns
  Imagine this scenario: Your engineering team is about to close out a flawlessly executed systems job, and your customer is thrilled because the solution is already performing beyond expectations. ...
  Case Studies, Customer Relationships, High-Tech Marketing
• The Times They Are A-Changin'—Better Prepare
  There's something in the air. There are small and (dare we say) consistent signs that that the economic crisis has begun to level off. Many companies, while still implementing cost-cutting ...
  Customer-Centric, Customer Relationships, High-Tech Marketing
• Tips for That Pivotal Sales Presentation
  Closing an IT sale is a complex process. But in most cases there is usually one pivotal sales presentation that can firmly seal the deal. Darrin Mourer, in a post ...
  High-Tech Marketing, Lead Quality, Sales
• Yes You Can: Bridge That Sales & Marketing Divide
  Squabbling or lack of coordination between sales and marketing teams can lead to longer sales cycles and increased costs—or it can scuttle deals. With so much at risk, why can't ...
  B2B Marketing, Collaboration, High-Tech Marketing, Sales
• Give Them the B2B Content They Want
  "B2B readers love web content," writes Cris L. Rominger in a post on the Red On Marketing blog. "Anyone who has created or consumed content in the B2B marketplace knows ...
  B2B Marketing, High-Tech Marketing, Web Content
• Seeing the Light on Conversions
  Getting the most out of your website? As a B2B marketer in the IT world, you likely have a key objective for your site: generating leads and moving prospects to ...
  B2B Marketing, High-Tech Marketing, Lead Generation, Search Engine Marketing, Websites
• Put Sociability in B2B Sales
  If you haven't embraced some form of social networking in your B2B sales organization, chances are you're wondering how to start. Not surprisingly, sales experts have different viewpoints on how ...
  B2B Marketing, Customer Relationships, High-Tech Marketing, Social Media, Social Networking
• Attitude Adjustment: Proactive vs. Reactive Marketing
  No doubt about it: marketing and selling even the best of solutions in a bad economy is a hard job. On the sales front, cycles are longer, it's tougher to ...
  High-Tech Marketing, Marketing Strategy, Online Marketing, Recession, Social Media
• In Content (and Google) We Trust
  Welcome to the inaugural issue of the High-Tech Marketing & Sales Get to the Po!nt newsletter from MarketingProfs. This once-a-week guide is specifically intended for marketing and sales staff in the high-tech ...
  Collaboration, Google, High-Tech Marketing, Online Marketing, Websites
• Playing Big-Time Tag
  According to a recent post by Andy Hasselwander at the B2B Marketing Confidential blog, Microsoft's biggest announcement at the Consumer Electronics Show in January was their version of QR codes ...
  B2B Marketing, Facebook, High-Tech Marketing, Twitter, Word-of-Mouth