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• Five Ways to Become Your Prospect's Favorite Website
  What's the first thing you do when your company needs a product or service? You go online, of course—and so do your customers. "Your prospects have a huge array of websites to ...
  Blogging, Web Content, Web Copy, Website Design
• Seven Steps for Creating a Great Infographic
  Do you wonder what an infographic is, exactly? Or how to create one? The Infographiclabs team gets these questions all the time. And they decided—very appropriately—to explain the infographic basics ...
  Content, Content Marketing, Creativity, Research, Web Content, Writing
• How to Channel Your Inner Journalist to Create Content
  Fictional photojournalist Peter Parker may have possessed superhero traits as Spider-Man, but he always relied on tried and true journalistic skills to craft a good story and create content. Like Parker, ...
  Content, Content Marketing, Web Content, Web Copy, Writing
• B2B Blogging: Three Steps to Getting Noticed
  We all know the challenges of B2B blogging: Finding a good business reason to start one (besides the fact that everyone else is doing it), finding an authentic "voice" for ...
  Blogging, Blogging Strategy, Web Content, Web Copy, Writing
• The Seven Elements of a Great Lead Gen Landing Page
  What's the key to crafting a B2B landing page that grabs attention—and loads of leads? It needs to be well-written, and offer real value to visitors. It needs to be ...
  Landing Pages, Lead Generation, Lead Nurturing, Web Content, Web Copy, Website Design
• Three Ways to Simplify the User's Buying Process
  According to the IBM Institute for Business Value, 60-65% of business leaders think users follow them on social media because they want to be part of a community. But that ...
  Customer Engagement, Customer Experience, Web Content, Website Design
• Pinterest Lessons for Better Web Design
  We've talked plenty about Pinterest's potential to spread the gospel of your awesomeness, but what about the lessons its success can teach us about creating fashionably cutting-edge Web design? Here's a ...
  Customer Engagement, Pinterest, Social Media, Web Content, Website Design
• Three Digital Marketing Initiatives That Complement Your SEO Program
  "While SEO will always be a good bet for generating long-term value," writes John-Henry Scherck at Renegade Search, "it doesn't necessarily have to be the only aspect of a good ...
  Digital Marketing, Links, Public Relations, SEO, Web Content
• What Your Real Website Can Learn From a Fake Website
  As part of their marketing campaign for Ridley Scott's futuristic Prometheus—an Aliens prequel—producers created a corporate website for the fictional Weyland Industries. And after exploring the well-conceived www.weylandindustries.com, Carol Tice believes ...
  Copywriting, Web Content, Websites, Writing
• How to Be a Pinterest Superstar: Advice From a Mom-Blogging Virtuoso
  We've shared how-to's about Pinterest from a brand perspective, but its biggest users are women (especially mums!) who have a super-useful perspective on how to maximize this powerful visual network. Here's an ...
  Customer Engagement, Pinterest, Web Content
• How to Curate Content That Your Audience Will Love
  Art museums inspire visitors by selecting for display—curating—meaningful pieces. Like them, you can engage your customers by sharing quality content produced by others (you give the authors due credit, of ...
  Blogging Strategy, Content, Content Marketing, Lead Generation, Web Content
• Should You Host Your Blog On-Site or Off-Site?
  "Blogs increase your credibility, boost your traffic, and put a personality behind your brand," writes Lindsay Atkinson at the Renegade Search blog. "But how should [a blog] be executed? Should ...
  Blogging Strategy, Search Engine Marketing, Web Content
• Four Ways to Create a Worthless B2B Website
  Over time, it has become clear that B2B websites need to incorporate a few fundamental elements to effectively and efficiently serve visitors. But many companies still don't get those elements ...
  Web Content, Web Copy, Website Design
• Three Ways to Optimize Your Online Content Program
  "In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it's a good idea to have a support system ...
  Content, Keywords, Search Engine Marketing, Search Engines, Web Content
• Why Spelling Matters for SEO
  "Spelling plays an important role when it comes to the SEO of a website," notes a post at the Brandignity blog. "Google claims it is not a direct factor they ...
  Search Engine Marketing, SEO, Web Content, Websites
• How to Build Your Email List With a Sweepstakes Competition
  "Even seasoned email marketers who follow best practices for email list development, relevancy, and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes, and spam complaints," ...
  E-Commerce, Landing Pages, Marketing Tips, Web Content
• How a Typo Can Hurt Your Business
  "Have you noticed spelling errors on the websites of major, legitimate retailers and/or service providers?" asks Julia Rubiner in the Editorial Emergency newsletter. "The answer is almost certainly 'no.'" Large ...
  Customer Behavior, Web Content, Web Copy
• Three Tips for Creating Credible Online Content
  "Why does content matter?" writes Erika Potter at the OrangeSoda blog. "It's simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It's vital that visitors ...
  Content, Marketing Tips, Web Content, Writing
• Three Ways to Solve Duplicate Content Issues at Your Website
  Is duplicate content causing indexing issues for your site? In a recent post at the State of Search blog, Nichola Stott describes how multiple instances of similar pages, especially at ...
  Marketing Tips, Search Engine Marketing, Web Content, Websites
• How to Optimize an About Page: Create Information Levels
  Your About page is one of the most important pages on your site, says Lisa Banks in a post at the Site Reference SEO blog. Done right, it can help ...
  Search Engine Marketing, Web Content, Writing