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#SocialSkim: Social Media This Week, Including a Content Marketing Children's StoryAngela Natividad
Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. ...
Advertising,
B2B Marketing,
B2C,
Customer Engagement,
Customer Relationships,
Digital Marketing,
Digital Theory,
Facebook,
Marketing Strategy,
Pinterest,
Retail Marketing,
Social Business,
Social Media,
Social Networking,
YouTube
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Turbocharge Your Content Marketing MachineAlastair Kane
Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three ...
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#SocialSkim: Social Media This Week, Including a PowerPoint AlternativeAngela Natividad
Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's ...
Advertising,
B2B Marketing,
B2C,
Demographics,
Digital Theory,
Humor,
LinkedIn,
PowerPoint,
Social Business,
Social Media,
Social Networking,
Twitter
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Four Tips for Building Fail-Proof Buyer PersonasJustin Gray
Whether you think it, believe it, or discard it... the truth is that buyer personas are the start of every successful campaign. Every marketer knows that understanding your buyer is ...
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The Importance and ROI of Events: Marketers Still Face ChallengesVahe Habeshian
Even as events remain a vital part of the marketing mix, and a key channel for direct one-to-one customer engagement, marketing executives—lacking visibility into the conversion pipeline—don't have sufficiently effective ...
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B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't MissVince Stuntebeck, Trevor Jones
The retail industry has recognized that critical events in customers' lives can shift loyalties, or serve as opportunities to retain or upsell via event-driven marketing. That approach can also work ...
B2B Marketing,
Business Intelligence,
CRM,
Customer Acquisition,
Customer Behavior,
Customer Insight,
Customer Relationships,
Customer Retention,
Marketing Strategy,
Measurement,
Product Marketing,
Research,
Sales,
Testing
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#SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph MobileAngela Natividad
The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open ...
Advertising,
B2B Marketing,
B2C,
E-Commerce,
Facebook,
Google+,
LinkedIn,
Marketing Strategy,
Retail Marketing,
Small Business,
Social Business,
Social Media,
Social Networking,
Strategy,
Twitter
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B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets LongerVahe Habeshian
US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, ...
B2B Marketing,
Brand Positioning,
Branding,
Channel Marketing,
Lead Generation,
Marketing Challenges,
Marketing Strategy,
Measurement,
Positioning,
Research Summaries,
Sales
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Connect Customer Experience, Convenience, and Differentiation to Business ResultsLaura Patterson
Understanding how the customer behavior you can monitor influences the buying process... is key. Here are three areas to monitor and how to tie them to more outcome-based metrics.
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Mobile Minute [Video]: Facebook Home, iOS delays, Windows 8's last chanceSteve Arshad
From releases to rumors, a lot's happening in mobile this week: Facebook's Home (something close to an OS), Apple's daunting iOS challenge, and a reminder that Windows mobile exists.
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Email Opens on Mobile Devices Close to Tipping PointVahe Habeshian
Commercial emails opened on mobile devices are on pace to surpass PC opens by the end of 2013. As of yearend 2012, 41% of commercial emails were opened on mobile ...
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The 7 Biggest Misconceptions of Successful B2B MarketingRussell Glass
What really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and how you can steer your efforts ...
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B2B vs. B2C Marketing: Top Objectives, Tactics, and MetricsLenna Garibian
B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to ...
B2B Marketing,
B2C,
Blogging,
Content Marketing,
Email,
Lead Generation,
Marketing Strategy,
Research Summaries,
Sales,
SEO,
Social Media
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Uses for Vine, Tumblr, and Hashtags; Twitter Ads; Social Warfare; and More... The Week in Social Media #SocialSkimAngela Natividad
It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. YouTube's record-breaking traffic. Yammer for SharePoint. Social warfare with ...
Advertising,
B2B Marketing,
B2C,
Data,
Digital Theory,
Facebook,
Google,
LinkedIn,
Social Business,
Social Media,
Social Networking,
Twitter,
Videos,
YouTube
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SXSW Insights, Pinterest Analytics, Vine ROI, eBay, Etsy... The Week in Social Media #SocialSkimAngela Natividad
As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ...
B2B Marketing,
B2C,
Digital Marketing,
Digital Theory,
Facebook,
Google,
LinkedIn,
Mobile Marketing,
Pinterest,
RSS,
Social Business,
Social Media,
Social Networking,
Twitter,
Videos
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How to Evaluate and Select a B2B Teleprospecting PartnerKathy Rizzo
Many marketing organizations are now placing an emphasis on the role of teleprospecting as a component of their B2B lead generation strategy. Here are seven steps (and an RFP outline) ...
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Facebook's News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To... Week in Social Media #SocialSkimAngela Natividad
Facebook's new News Feed, SXSW tips, tools for managing LinkedIn leads and gathering Twitter data, how-tos for hashtags and social branding, a study on social business, women and teens demographics, ...
Advertising,
B2B Marketing,
B2C,
Branding,
Demographics,
Digital Marketing,
Digital Theory,
Facebook,
Google+,
LinkedIn,
Social Business,
Social Media,
Social Networking,
Twitter,
YouTube
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The B2B Marketer's Guide to SXSW [Infographic]Verónica Maria Jarski
On March 8, 2013, SXSW will start rocking Austin with more than 1,000 conference sessions and 580 booths at its Interactive Festival alone. To help B2B marketers hit the places ...
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Managing Marketing Content Across the Customer LifecycleLaura Patterson
Getting caught up in the content marketing frenzy is easy. But content delivered in the right channel, but at the wrong time in the customer's buying process, can be a ...
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Are You Creating Purposeful Content?Sue Duris
We are in the age of information overload, with a plethora of blogs for every topic imaginable. We don't have time to read everything. And we need to maximize value: ...
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