B2B Marketing

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• The State of B2B Marketing Data Quality in 2018Ayaz Nanji
  B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun ...
  B2B Marketing, Big Data, Data, Research Summaries
• Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and AnalystsAyaz Nanji
  Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?
  B2B Marketing, B2B Marketing Forum, Customer Behavior, Research Summaries, Sales, Social Media, Social Networking
• Four Effective Techniques for Working With B2B InfluencersTom Whatley
  Working with B2B influencers can help you reach new audiences, and it doesn't have to cost a fortune if you know how to engage with them organically.
  B2B Marketing, Content, Content Marketing, Influencer Marketing
• How to Measure the ROI of Your B2B Content Marketing CampaignsJolina Landicho
  This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want.
  B2B Marketing, Content Marketing, Measurement, Metrics, ROI
• 64 Statistics That Will Guide Your Content Marketing [Infographic]Laura Forer
  A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that ...
  B2B Marketing, Blogging, Content, Content Marketing, Customer Behavior, Social Media
• How to Identify Offline B2B Influencers by Using Online and Offline MethodsImrana Khan
  B2B influencer marketing can be tricky because B2B influencers may not have a big online presence. Here's how you can find offline influencers so you can combine online and offline ...
  B2B Marketing, Influencer Marketing, Sales
• Is Your Content Strategy Heading in the Right Direction? Four-Steps to Make Sure It Does.Jake Athey
  Is your content marketing strategy working as hard as it should be and achieving your goals? Here's how to audit your content to ensure it's moving your customers—and your ROI—in ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Personas
• How to Craft an Email Newsletter That Gets Marketing ResultsChandra Blouin
  If the all the recent anti-spam legislation has you feeling hesitant about sending emails, fear not. Newsletters are still one of the most effective ways to reach your B2B audience. ...
  B2B Marketing, Content, Email, Email Marketing, Newsletters
• What B2B Buyers Think of B2B SalespeopleAyaz Nanji
  Most B2B buyers have a positive view of B2B vendors but don't think salespeople generally exceed expectations, according to recent research from the Miller Heiman Group.
  B2B Marketing, Customer Behavior, Research Summaries, Sales
• The Business Podcast Primer: The Right Way to Do What Is So Often WrongPeter Altschuler
  Forget the fancy sound effects and music: B2B podcasts need to be informative, useful, and respectful of their listeners' time. Here are 11 tips for how to make your B2B ...
  B2B Marketing, Content, Content Marketing, Podcasting
• 30 Must-Know B2B Sales Prospecting Stats [Infographic]Ayaz Nanji
  How do B2B buyers like to be contacted by salespeople? Which types of vendor content tend to capture attention best? When should B2B salespeople engage with potential buyers?
  B2B Marketing, Content Strategy, Research Summaries, Sales
• The Social Networks B2B and B2C Marketers Value MostAyaz Nanji
  Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.
  B2B Marketing, Digital Marketing, Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• How B2B Marketing and Sales Teams Are (and Aren't) Using DataAyaz Nanji
  Only about half of B2B marketing decisions are made using data, according to recent research from Dun & Bradstreet and Forrester Research.
  B2B Marketing, Marketing Strategy, Research Summaries, Sales
• Six Important Points About the State of B2B Content Marketing [Infographic]Laura Forer
  Now that B2B brands are catching up to their B2C counterparts in digital content marketing efforts, what's working? What's not working? And how is it all being created, distributed, and ...
  B2B Marketing, Content, Content Marketing, Lead Generation
• How B2B and B2C Firms Approach Personalization DifferentlyAyaz Nanji
  B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International.
  B2B Marketing, B2C, Marketing Strategy, Personalization, Research Summaries
• The Disconnect Between B2B Tech Buyers and VendorsAyaz Nanji
  B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, according to recent research from TrustRadius.
  B2B Marketing, Customer Behavior, Marketing Strategy, Research Summaries, Sales, Technology
• The B2B Exemption to the Telemarketing Sales RuleRichard B. Newman
  The FTC's Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution.
  B2B Marketing, Mobile Marketing, Sales, Telemarketing
• How to Ignite Your LinkedIn Marketing Strategy [Infographic]Laura Forer
  Want to know the secrets to using LinkedIn for marketing? Ask the experts: the platform's own marketers. Check out these tips from LinkedIn's business solutions team.
  Advertising, B2B Marketing, Content, LinkedIn
• 14 Highly Effective B2B Marketing and Sales Tactics Based on EmotionsBob Oord
  B2B marketers have long assumed that business decisions are based primarily on rational motivations—and that emotion is exclusively B2C territory. But it's become increasingly apparent that emotion plays an important ...
  B2B Marketing, Customer Behavior, Marketing Strategy, Sales
• How Chatbots Can Help Your E-Commerce [Infographic]Laura Forer
  Chatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy.
  B2B Marketing, B2C, Customer Communications, Customer Engagement, Customer Service, E-Commerce, Marketing Strategy, Technology