Marketing Resources: Brand Loyalty

• Never Waste an Opportunity: The Value of Lead Nurturingby Sookie Shuen
  When new visitors arrive at your website, you have two ways to seize the opportunity and guide them toward becoming customers. Both opportunities can evaporate in the blink of an eye—if you don't have the proper systems in place.
  More articles on Brand Loyalty, Customer Acquisition, Lead Nurturing, Marketing Tips, Sales
• Follow AMEX's Example of a Successful Facebook Campaignby Kimberly Smith
  Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement.
  More articles on Brand Loyalty, Case Studies, Content, Customer Engagement, Facebook, Marketing Tips, Social Media
• Evolving the Customer Experience With Mobile Technologyby Nathan Pettyjohn
  Retailers, marketers, and service providers are at an ideal point to capitalize on a massive opportunity to elevate the classic brick-and-mortar shopper experience by embracing emerging mobile technologies. Don't miss the opportunity to use these budding technologies to evolve the ...
  More articles on Brand Loyalty, Customer Experience, Marketing Smarter, Mobile Marketing, Personalization, Social Networking
• Seven Reasons Why Leading With Price Will Kill Your Advertising, Your Branded Offers—and Your Companyby Dan Hill
  Leading with price in your messaging suggests your brand has nothing else to say or show for itself. And that's not good for a host of reasons.
  More articles on Ad Copy, Advertising, Brand Equity, Brand Loyalty, Customer Behavior, Pricing
• Strategy First When Integrating Social Media and Direct Marketingby Debra Ellis
  The path to social-media success is filled with sinkholes that cost you time and relationships. Clearly defining your plan, documenting the process and details, and revising the plan as needed is the difference between profitable social-media engagement and being just ...
  More articles on Benchmarking, Brand Loyalty, Customer Loyalty, Direct Marketing, Marketing Strategy, Metrics, Social Media, Testing
• How to Identify Brand Loyalists on Your Email Listby Karen Talavera
  On any email list, there will be three populations: those who love you, those who like you, and those who are just hanging in there. This article focuses on by far the most appealing sector: the people who love you. ...
  More articles on Brand Loyalty, Customer Behavior, Email Lists, Email Marketing, Marketing Tips, Segmentation, Social Media, Word of Mouth
• Why 'Free' Text Messages Will Cement Mobile as a Critical Component of the Marketing Mixby Matt Silk
  With short message service (SMS) reaching 5 billion mobile phones around the world, marketers can no longer ignore the significance of texting as a marketing channel. Some consumers, however, are hesitant to take advantage of those mobile marketing programs, in ...
  More articles on Brand Loyalty, Marketing Smarter, Mobile Marketing, SMS, Targeting
• Building Loyalty and Corporate Profitability in Eight Productive Stepsby Dianne Durkin
  It's no secret that loyal employees are the driving force behind solid, stable, and profitable companies, whereas unhappy, disgruntled, and disloyal employees can quickly bring any company to its knees. Companies that lack employee commitment can change their culture and ...
  More articles on Brand Loyalty, Collaboration, Customer Engagement, Customer Loyalty, Marketing Tips
• The Promises and Pitfalls of Translating Marketing Content by Swamy Viswanathan
  When you're marketing to global audiences, your messages must be accurate, concise, and targeted to establish consumer trust and brand loyalty. Satisfied customers often result in repeat purchases and increased return on investment (ROI). That is where translating marketing content ...
  More articles on Brand Loyalty, Customer Relationships, International Marketing, Keywords, Marketing Tips, ROI, Targeting, User-Generated Content, Websites
• Tap the Power of Customer Feedbackby Carolyn Hall
  In 2010, there is no excuse for keeping your marketing insight languishing in a silo, away from your core business processes. Thanks to today's Web-based technologies, you have an unprecedented number of opportunities to generate real business value from such ...
  More articles on Brand Loyalty, Collaboration, CRM, Customer Engagement, Surveys
• What Stonyfield, Method, and Green Mountain Roasters Know (and You Should, Too) by Ted Mininni
  New vision and approaches can add significantly more value to brands over their competitors. Some brands can easily become commodities. Unless they choose otherwise.
  More articles on Brand Loyalty, Brand Positioning, Marketing Tips
• What Every CMO Should Know About Musicby Ruth Simmons
  Sir John Hegarty, the man behind the Levi's jeans and Lynx deodorant ads, once claimed, "Music is 50% of an ad's success." Yet even today very few metrics are regularly applied within the planning and creative processes to measure the ...
  More articles on Advertising, Brand Equity, Brand Loyalty, Chief Marketing Officer, Customer Engagement, Marketing Tips
• Marketing Is So Much More Than Promotion: Just Visit My Hairdresserby Barbara Bix
  What can marketers learn from the smallest of small businesses, a hair salon? You might be surprised: Here is a story of an integrated-marketing and client-service approach that any business would do well to emulate.
  More articles on Brand Loyalty, Customer Engagement, Customer Retention, Pricing, Promotions
• Brand-Building: The Limits of Engagementby Joel Rubinson
  Suppose you learned that most of your brand's buyers are switchers: that only 15% of your customers are highly loyal to your brand and account for maybe half of sales. The harsh reality is that that's a typical pattern for ...
  More articles on Brand Equity, Brand Loyalty, Customer Engagement, Marketing Plans, Marketing Tips, Social Media
• 13 Essential Social-Media 'Listening Tools'by Clay McDaniel
  You're a marketer who's hip to the idea of social media: You have a blog, you know Facebook inside and out, and you can Tweet with the best of them. But the big question is, Are you listening as well ...
  More articles on Brand Loyalty, Facebook, Feedback, New Media, Social Media, Twitter, Word of Mouth
• Suiting Up for Customer Loyalty: Email That Fitsby Stephanie Miller
  For every email marketer who has ever heard an executive say, "Email generates revenue, just send more email," this one is for you. Most email marketers care about their subscribers and want to provide a good experience. But sometimes, business ...
  More articles on Brand Loyalty, Customer Retention, Email Marketing, Newsletters, Testing
• Micro Branding—Macro Resultsby Martin Lindstrom
  The better you are at involving your customers in the philosophy of your brand, the better they'll understand why you're special.
  More articles on Brand Loyalty, Branding, International Marketing, Targeting, Word of Mouth
• Eight Steps to Creating Brand Evangelistsby Mack Collier
  Just as sports teams have fans, brands have evangelists. And just as each fan feels a sense of ownership in the team, a brand evangelist has that same sense of ownership in the brand. That sense of ownership gives brand ...
  More articles on Brand Loyalty, Collaboration, Customer Engagement, Customer Experience, Word of Mouth
• Overlooked Brand Components—Every Touchpoint Counts, Especially Theseby Elaine Fogel
  As marketers, we often spend considerable time on developing creative logos and brand identities for our companies or organizations. We may ensure our Web site is well designed and easy to navigate, and our marketing collateral is top-notch. We may ...
  More articles on Brand Loyalty, Branding, Customer Experience, Customer Relationships, Marketing Inspiration
• Are You in the Mood? Why a Good Mood Affects Profitabilityby Debbie MacInnis
  More articles on Brand Loyalty, Creativity, Positioning

See all 80 marketing articles related to Brand Loyalty

• Five Tips for Building Brand Fidelity With Tumblr
  Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images. Might Tumblr be the ...
  More articles on Brand Loyalty, Marketing Tips, Social Media
• Five Big Mobile Engagement Mistakes Made at Live Events [Slide Show]by Amanda Van Nuys
  One of the best times to use mobile marketing is during a live event. But marketers often make mistakes at events that hinder their success. Here are five mobile engagement ...
  More articles on Brand Loyalty, Copywriting, Customer Engagement, Marketing Tips, Mobile Marketing
• Social Media Engagement Drives Customer Loyalty, Higher Spending
  People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products ...
  More articles on Brand Loyalty, Customer Engagement, Customer Loyalty, Research Summaries, Social Media
• Facebook Brand Fans More Likely to Recommend, Buy Products
  Nearly six in ten (56%) Facebook users who "like" brands on the social networking site say they are more likely to recommend a brand to friends after becoming a fan, ...
  More articles on Brand Loyalty, Facebook, Referrals, Research Summaries, Word of Mouth
• Ten Facebook Marketing Myths (and Realities)
  Facebook marketing looks simple from the outside, but there are clear winners and losers. Some brands see success (IKEA), some don’t (Nestlé post-Greenpeace attack). Clearly there are rules to follow when ...
  More articles on Brand Loyalty, Facebook, Marketing Tips
• Social Breakups: Why Friends, Followers Leave Brands
  More than four in five consumers say they have "broken up" with at least one brand on Facebook, Twitter, or email because of irrelevant, too frequent, or boring marketing messages, ...
  More articles on Brand Loyalty, Customer Behavior, Research Summaries, Social Media
• B2B Brands Tapping Loyalty Marketing to Drive Sales
  Though B2B marketers report most of their new sales coming from current customers, only one-half (55.4%) say their companies have departments that focus primarily on customer retention, according to a ...
  More articles on B2B Marketing, Brand Loyalty, Customer Retention, Research Summaries
• Three Ways to Identify Your Brand Loyalists
  On any email list, there will be three populations," writes Karen Talavera at MarketingProfs. "[T]he people who love you, the people who like you, and the group who are just ...
  More articles on Brand Loyalty, Customer Behavior, Email Marketing, Targeting
• Social Media Brand Followers Hunting for Deals
  Six in ten consumers (60%) say they follow at least one brand a social networking site and 40% say when they interact with brands via social media they do so ...
  More articles on Brand Loyalty, Customer Behavior, Promotions, Research Summaries, Social Media, Social Networking
• E-reader Brand Passion: Kindle Has It in the Bag
  When chatting online, consumers have the most to say about the Apple iPad, but they are more passionate about the Amazon Kindle, according to the NetBase Brand Passion Index, which ...
  More articles on Brand Loyalty, Community, Consumer Electronics, Customer Behavior, Research Summaries, User-Generated Content
• Social Media Brand Passion Index: Butterfinger Rules for Trick-or-Treaters
  When trick-or-treaters head out for their favorite candy on Halloween night, they'll be most delighted by the sight of a Nestlé's Butterfinger: Consumers are more passionate about that brand than ...
  More articles on Brand Loyalty, Customer Engagement, Research Summaries
• Tips From 'The Office' on Social-Media Customer Engagement
  The hit TV sitcom The Office has extended its brand reach and consumer appeal through clever uses of social media. "Although there are only around 23 episodes [per year] ... ...
  More articles on Brand Loyalty, Customer Behavior, New Media, Social Media
• Two Ways to Be Indispensable to Your Customers
  "One of the truly jarring dimensions of the Great Recession is the death sentence it has imposed on hundreds of brands, even whole companies, that were once familiar parts of ...
  More articles on Brand Loyalty, Customer Engagement, Customer Loyalty, Recession
• Active Social Media Users Are Brand Fans
  Though most active users of social networking sites say they visit those sites primarily to stay connected with friends and family, many also want to engage with brands: 65% of ...
  More articles on Brand Loyalty, Research Summaries, Social Networking
• Social Media Brand Passion Index: Back-to-School Shopping
  When stocking up on back-to-school items, consumers love Target and Old Navy—and are more passionate about those brands than they are about any other major US retailer, according to the ...
  More articles on Brand Loyalty, Customer Engagement, Research Summaries
• Twitter Ruled by Personal Voices, Not Brands'
  Though many brands now use Twitter to drive sales, improve customer service, and enhance brand loyalty, Twitter is a consumer-dominated medium: 91% of tweets are by consumers and only 8% ...
  More articles on Brand Loyalty, Research Summaries, Sales, Twitter
• Social Media Users More Positive About Brands
  Consumers who actively engage with social media are more positive about their connections with brands: 35% of those who use social media say they believe "companies are genuinely interested them," ...
  More articles on Brand Loyalty, Research Summaries, Social Media
• Consumer Brand Loyalty Wanes in Recession
  Driven by the need to save money during the economic downturn, consumers have been revoking their allegiance to brands in the past two years, and many have opted for cheaper ...
  More articles on Brand Loyalty, Customer Behavior, Referrals, Research Summaries
• IM as Team Sport
  The Blackeyed Peas' will.i.am recently raised eyebrows during a concert in Florida when he freestyled, in real-time, anything users sent to his BlackBerry. You're thinking, "Whoa, that's a lot of people ...
  More articles on Brand Loyalty, Mobile Marketing, Smart Phones
• Cultivate Your Own Little Monsters
  According to Jackie Huba at the Church of the Customer Blog, marketers can learn quite a bit about loyalty marketing from quirky singer Lady Gaga. It seems Lady G is ...
  More articles on Brand Loyalty, Community, Customer Behavior

See all 35 marketing Daily Posts related to Brand Loyalty

Brand Loyalty case studies, deconstructing real life examples and illustrating lessons learned

• Harnessing Web 3.0 to Pump Up Brand Preference and Loyaltyby ASUS (North America) and Intel
  CASE STUDY: In this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer insight and in the process building not just a PC but customer loyalty.
  More case studies on Brand Awareness, Brand Loyalty, Case Studies, Customer Advisory Programs, Customer Engagement, Customer Relationships, Online Marketing, Social Media, Word of Mouth
• How the Kimpton Hotel Group's Affinity-Based Email Program Boosted Bookings Revenue Fivefoldby Kimpton Hotels
  Kimpton Hotels had successfully created a loyalty program, but its email program was lagging. By implementing an email strategy that focused on segmentation and targeting individual preferences, and by adding a corporate branding strategy, the company increased email bookings fivefold.
  More case studies on Brand Loyalty, Case Studies, Customer Retention, Email Campaigns, Segmentation, Targeting

See all Case Studies in our library

Brand Loyalty online seminar broadcasts from the best minds in marketing

• What Matters Now in Branding: Ten Ideas to Get RefocusedBroadcast on 5/21/2009
  More seminars on Brand Loyalty, Branding, Digital Marketing, Public Relations, Social Media
• Marketing Research the Guerrilla WayBroadcast on 5/11/2006 11:00:00 AM
  More seminars on Brand Loyalty, Customer Engagement, Hiring Outside Resources, Market Research, Marketing Tips, Surveys, Writing
• Inside the Customer Loyalty Laboratory: How Companies Build Lasting RelationshipsBroadcast on 2/1/2006 11:00:00 AM
  More seminars on Brand Loyalty, Collaboration, Customer Acquisition, Customer Relationships, Customer Retention, Management
• The Twelve Laws of Customer LoyaltyBroadcast on 9/23/2004 11:00:00 AM
  More seminars on Brand Loyalty, Customer Engagement, Customer Relationships, Customer Retention, Customer Satisfaction, Marketing Tips

See all On Demand Seminars in our library

Brand Loyalty Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Add a Facebook Like Box to Your WebsiteReleased on 5/13/2011 10:00:00 AM
  More Take 10 on Brand Loyalty, Customer Engagement, Facebook, Social Media, Website Design
• Take 10: Using LinkedIn Company Pages for Networking and ProspectingReleased on 11/26/2010 10:00:00 AM
  More Take 10 on Brand Loyalty, Lead Generation, LinkedIn, Market Research, Networking

See all Take 10 Webcasts in our library

Brand Loyalty marketing downloads for the busy professional

• Research Spotlight: Twitter
  A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
  More tools on Brand Loyalty, Customer Behavior, Demographics, Research Summaries, Segmented Research Data, Social Networking, Twitter
• Branding and Brand Equity
  There isn't a single marketing topic that has dominated the last decade of the field of marketing than Branding. And, although it's certain you have at the very least put your toe in the water of the great Branding Lake, you will get nothing but good advice, confirmation of your strategies and tactics, and probably even some new ideas from this Marketing Guide.
  More tools on Brand Awareness, Brand Loyalty, Branding, Measurement

See all Tools and Downloads in our library