• Brand-Building: The Limits of Engagement by Joel Rubinson
  Suppose you learned that most of your brand's buyers are switchers: that only 15% of your customers are highly loyal to your brand and account for maybe half of sales. The harsh reality is that that's a typical pattern for ...
  More articles on Brand Equity, Brand Loyalty, Customer Engagement, Marketing Plans, Marketing Tips, Social Media
• 13 Essential Social-Media 'Listening Tools' by Clay McDaniel
  You're a marketer who's hip to the idea of social media: You have a blog, you know Facebook inside and out, and you can Tweet with the best of them. But the big question is, Are you listening as well ...
  More articles on Brand Loyalty, Facebook, Feedback, New Media, Social Media, Twitter, Word of Mouth
• Suiting Up for Customer Loyalty: Email That Fits by Stephanie Miller
  For every email marketer who has ever heard an executive say, "Email generates revenue, just send more email," this one is for you. Most email marketers care about their subscribers and want to provide a good experience. But sometimes, business ...
  More articles on Brand Loyalty, Customer Retention, Email Marketing, Newsletters, Testing
• Micro Branding—Macro Results by Martin Lindstrom
  The better you are at involving your customers in the philosophy of your brand, the better they'll understand why you're special.
  More articles on Brand Loyalty, Branding, International Marketing, Targeting, Word of Mouth
• Eight Steps to Creating Brand Evangelists by Mack Collier
  Just as sports teams have fans, brands have evangelists. And just as each fan feels a sense of ownership in the team, a brand evangelist has that same sense of ownership in the brand. That sense of ownership gives brand ...
  More articles on Brand Loyalty, Collaboration, Customer Engagement, Customer Experience, Word of Mouth
• Overlooked Brand Components—Every Touchpoint Counts, Especially These by Elaine Fogel
  As marketers, we often spend considerable time on developing creative logos and brand identities for our companies or organizations. We may ensure our Web site is well designed and easy to navigate, and our marketing collateral is top-notch. We may ...
  More articles on Brand Loyalty, Branding, Customer Experience, Customer Relationships, Marketing Inspiration
• Engaging Millennials - How to Win Their Brand Loyalty by Elaine Fogel
  They're born between 1979 and 2001—the kids of Baby Boomers and the nation's most racially and ethnically diverse generation. They have strong opinions on which brands they'll buy and for which employers they'll work. They're going to have a huge ...
  More articles on Brand Ambassadors, Brand Awareness, Brand Loyalty, Brand Positioning, Targeting
• How to Turn Complaints Into Brand-Loyal Customers by Robert Grede
  The ultimate goal of any marketing campaign is to create brand loyalty. You want customers to remain loyal to you no matter what price your competitors offer them, no matter what product substitutes they offer, no matter what services they ...
  More articles on Brand Loyalty, Customer Relationships, Customer Satisfaction
• Brand Loyalty—How to Build It, How to Keep It by Ted Mininni
  What does it really take to cement brand loyalty? In addition to time, patience, commitment, and sound brand management, what else can marketing executives do to build and maintain brand loyalty? Especially in an age when the consumer has so ...
  More articles on Brand Loyalty, Branding, Customer Relationships, Customer Service
• Innovative Ways to Attract Female Consumers by Gerry Myers
  If your company isn't looking at the latest trends in marketing to women, focusing a significant amount of your resources on this market, and generating innovative marketing ideas, you are missing out on a substantial amount of revenue. Women have ...
  More articles on Brand Loyalty, Customer Advisory Programs, Customer Service, Women
• Marketing to the MySpace Generation (and the Economics of Social Networking), Part 2 of 2 by Cliff Kurtzman
  In Part 1 of this two-part article, the author looked at how MySpace (and the social networking industry in general) has evolved. Here in the second part, Cliff examines how he has applied what he has learned and observed to ...
  More articles on Brand Awareness, Brand Loyalty, Social Networking, Word of Mouth
• The High-Tech Marketing/Business Model Boot Camp: Give Me That Thing Called Love by Nilofer Merchant
  Do your customers look at your products with the same eager anticipation as they once did? Have your customers stayed "married" to you? Would you consider them still in love—or waiting it out until someone better comes along?
  More articles on Brand Loyalty, Customer Experience, High-Tech Marketing, Market Research, Surveys
• Retail's Marketing Management Challenge by Rishi Bhandari
  As retailers strive to touch consumers at every step of the purchase cycle, retail marketing has evolved to become a mosaic of mass-media branding, tactics for driving store traffic, in-store experience, and loyalty programs. It's a lot to manage, but ...
  More articles on Advertising, Brand Loyalty, Collaboration, Local Marketing, Sales, Targeting
• The Six Ps of Creating Lasting, Profitable Customer Loyalty in Highly Competitive Markets by Stephen Drees
  Unfortunately, many companies see the creation of a loyalty program as the panacea for endemic customer turnover, churn, and dissatisfaction. This wish couldn't be further from the reality of what a program can reasonably be expected to achieve. The truth ...
  More articles on Brand Loyalty, Customer Behavior, Customer Relationships, Customer Retention, Voice of the Customer, Word of Mouth
• Two Birds With One Stone: The Disarmingly Sensible Way to Growth and Profit From Existing Customers by Reg Price, Don Schultz
  Outraged customers are true problem children. They not only defect but also (often) depart in a storm that is time consuming and de-motivating for your staff. Alternatively, delighted customer's actions bring real benefits. Their profit impact brought about by their ...
  More articles on Brand Loyalty, Customer Experience, Customer Satisfaction, Marketing Tips
• Lessons in Experience Marketing: The 'Sideways' Wine Club  by Dave Chambers
  Imagine a California wine club modeled after the movie "Sideways"? Sure, it sounds cool. But there are many inherent challenges -- the decay curve on the "Sideways" recall, for example, and the fact that marketing a sensory product online is ...
  More articles on Blogging, Brand Loyalty, E-Commerce, Marketing Plans, Product Marketing, Segmentation, Videos, Websites
• Leveraging Customer Feedback in 'Coproduction Experiences' by Peter Honebein
  As marketers, we are continually investing in strategies that set customer expectations about how our goods and services will perform. Through advertising, sales meetings, product demonstrations, and so on, we craft a message that we think clearly sets a compelling ...
  More articles on Brand Loyalty, Customer Engagement, Customer Experience
• Cause Marketing: Good Deeds as Good Business by Sherlyn Manson
  Consumers want to align themselves with brands, employers and even investments that stand for something we believe in and that we can feel good about. Here's how smart companies are responding (and how your organization can, too).
  More articles on Brand Loyalty, Customer Engagement, Sponsorship
• 10 Ways to Love (and Respect) Your Customers by Jeanne Bliss
  Getting customers to love you starts with showing them the respect they deserve by making it painless (and eventually a joy) to do business with you.
  More articles on Brand Loyalty, Customer Experience, Customer Relationships, Customer Service, Permission Email Marketing, Website Design
• Congratulations—Someone Hates Your Brand! by Rick Nobles
  Did you get a letter from someone who was offended by your latest TV spot? Did someone send you an email saying you suck? Do you have a group of angry folks boycotting your brand? You should be smiling. Having someone ...
  More articles on Brand Loyalty, Brand Positioning, Branding

See all 64 marketing articles related to Brand Loyalty

• Lessons Learned From a Backpack
  "Let's imagine it's this afternoon, and I suddenly have cause to fly to West Virginia," writes Peter Hartlaub in a post at The Poop blog. "Airline X has a non-stop ...
  More articles on Brand Loyalty, Customer Satisfaction, Customer Service, Marketing Inspiration
• How Do You Measure Your Social Efforts?
  How do you know whether your social media efforts are bearing fruit? The answer, according to Katie Paine, is to create benchmarks against which to measure your efforts.
  More articles on Benchmarking, Brand Loyalty, Customer Relationships, Measurement, Social Media, Testing, Web Analytics
• Brand-Switching: Less Risk = More Switch
  Frugal American consumers have forsaken their favorite national brands in the case of many food and household, health, and personal-care products, but they are reluctant to switch to store brands ...
  More articles on Brand Loyalty, Customer Behavior, Customer Loyalty, Customer Retention, Surveys, Targeting
• I'm Not Afraid When I Hold You
  Countless reports have connected brand loyalty with status-seeking (think luxury cars), but a new study says some consumers' connections to brands stem from a far deeper source: their own insecurities. ...
  More articles on Brand Loyalty, Brand Positioning, Customer Behavior
• iPhone Tops Blackberry in Smartphone Loyalty
  Nearly 4 in 10 Blackberry and other smartphone users (38%) would switch to Apple's iPhone as their next smartphone purchase, but only 14% of non-Blackberry smartphone users would switch to ...
  More articles on Brand Loyalty, Customer Behavior, Customer Satisfaction, Sales, Smart Phones, Surveys
• Facebook Freebies Demystified
  So you say you're still a bit iffy about investing in Facebook's panoply of paid brand offerings (virtual gifts, banner ads, homepage takeovers)? Not to worry: we've done some legwork ...
  More articles on Brand Loyalty, Community, Facebook, Interactive Marketing, Social Media, Social Networking
• I'm Worth My Weight in Gold
  We all know it: your best customers love it when they are made to feel special. New research that demonstrates just how important status tiers are in loyalty programs. The ...
  More articles on Brand Loyalty, Customer Behavior, Customer Relationships, Customer Satisfaction
• Watch Your Finger on That Trigger
  "Trigger-based email is when you email a message to a customer in response to certain [behavior] or preferences," Valerie Khoo reminds us in a post at the Sydney Morning Herald's ...
  More articles on Brand Awareness, Brand Loyalty, Customer Behavior, Customer Engagement, Email Marketing
• My Brand Can Beat Up Your Brand
  What is this thing called brand loyalty? What are we really thinking when we say we prefer Brand X over another? These researchers identified some key thought processes of brand ...
  More articles on Brand Loyalty, Customer Behavior, Surveys
• Know How to Hold 'Em
  "It probably comes as no surprise," say Kara Trivunovic and Andrew Osterday in an article at MarketingProfs, "[that] the process of acquiring new customers comes with one of the higher ...
  More articles on Brand Loyalty, Customer Acquisition, Customer Relationships, Email Marketing
• The Ties That Bind
  Of course we want customers to like our brand. But recent research suggests that an even more important driver of brand equity is brand attachment. Brand attachment represents the emotional ...
  More articles on Brand Loyalty, Customer Behavior, Market Research

See all Daily Posts in our library

Brand Loyalty case studies, deconstructing real life examples and illustrating lessons learned

• Harnessing Web 3.0 to Pump Up Brand Preference and Loyaltyby ASUS (North America) and Intel
  CASE STUDY: In this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer insight and in the process building not just a PC but customer loyalty.
  More case studies on Brand Awareness, Brand Loyalty, Case Studies, Customer Advisory Programs, Customer Engagement, Customer Relationships, Online Marketing, Social Media, Word of Mouth
• How the Kimpton Hotel Group's Affinity-Based Email Program Boosted Bookings Revenue Fivefoldby Kimpton Hotels
  Kimpton Hotels had successfully created a loyalty program, but its email program was lagging. By implementing an email strategy that focused on segmentation and targeting individual preferences, and by adding a corporate branding strategy, the company increased email bookings fivefold.
  More case studies on Brand Loyalty, Case Studies, Customer Retention, Email Campaigns, Segmentation, Targeting

See all Case Studies in our library

Brand Loyalty online seminar broadcasts from the best minds in marketing

• What Matters Now in Branding: Ten Ideas to Get RefocusedAttendee rating:  - 5/21/2009
  More seminars on Brand Loyalty, Branding, Digital Marketing, Public Relations, Social Media
• Marketing Research the Guerrilla WayAttendee rating:  - 5/11/2006
  More seminars on Brand Loyalty, Customer Engagement, Hiring Outside Resources, Market Research, Marketing Tips, Surveys, Writing
• Inside the Customer Loyalty Laboratory: How Companies Build Lasting RelationshipsAttendee rating:  - 2/1/2006
  More seminars on Brand Loyalty, Collaboration, Customer Acquisition, Customer Relationships, Customer Retention, Management
• The Twelve Laws of Customer LoyaltyAttendee rating:  - 9/23/2004
  More seminars on Brand Loyalty, Customer Engagement, Customer Relationships, Customer Retention, Customer Satisfaction, Marketing Tips

See all On Demand Seminars in our library

Brand Loyalty marketing downloads for the busy professional

• Branding and Brand Equity
  There isn't a single marketing topic that has dominated the last decade of the field of marketing than Branding. And, although it's certain you have at the very least put your toe in the water of the great Branding Lake, you will get nothing but good advice, confirmation of your strategies and tactics, and probably even some new ideas from this Marketing Guide.
  More tools on Brand Awareness, Brand Loyalty, Branding, Measurement

See all Tools and Downloads in our library