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How to Bridge the Left Brain-Right Brain Gap In Your Loyalty Program
"To deliver the critical wow factor that draws consumers into loyalty programs and keeps them there," writes Fred Thompson at MarketingProfs, "marketers must get inside customers' heads."
What you'll find ...
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Top 12 Customer Loyalty Trends for 2012 [Slide Show]
Customer loyalty is critical for driving sustainable business growth, but retaining customers remains a challenge for many businesses. To improve your customer loyalty strategies, tap into these trends that'll be ...
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Challenge the Status Quo! Take on a Dominant Market Player [Slide Show]by Louis Rix
We all learned on the playground in elementary school that it's never a good idea to take on the big kid. But maybe you should! Learn five ways to effectively ...
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Social Media Engagement Drives Customer Loyalty, Higher Spending
People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products ...
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Tripped Up by a Typo: Five Real-Life Examples [Slide Show]by Christian Gulliksen
It's bad enough when you notice a typo in a tweet. But what if a sloppy error ends up on a billboard, menu, or business sign? Here are five examples ...
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Digital Loyalty: You Built It. What's Next? Part 5 [Video]
In the final installment of this five-part video series on Digital Loyalty, experts from The Buddy Group and Badgeville explore key considerations of a consumer loyalty, incentive, or rewards program, ...
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Common Pitfalls and Challenges of Modern Customer Loyalty, Part 3 [Video]
Part three of this five-part video series on digital loyalty explores customer understanding of loyalty programs, social platforms and access devices (e.g., mobile), common user-interface challenges, and alignment of loyalty ...
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Digital Loyalty Strategy in a New Landscape, Part 2 [Video]
In part two of this five-part video series on digital loyalty, experts from The Buddy Group and Badgeville explore users' needs, reaching the right audience with the right messages, and ...
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Two Ways to Be Indispensable to Your Customers
"One of the truly jarring dimensions of the Great Recession is the death sentence it has imposed on hundreds of brands, even whole companies, that were once familiar parts of ...
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Four Ways to Maintain Customer Loyalty in a Downturn
"Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones," writes Chintan Bharwada in an article at MarketingProfs. "Loyal customers ...
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Three Things You Can Learn From Groupon
If you live in the United States or Canada, there's a chance you've used Groupon to receive discounts on a variety of products and services. "Since launching in November 2008, ...
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Mobile Marketing Gaining Ground Among Retailers
US retailers are actively pursuing the mobile channel to enhance customer engagement and loyalty: 73% have some type of mobile initiative in place and 20% of are in the process ...
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Why 'Spray and Pray' Email Marketing Doesn't Work
Your B2B email marketing program might have a good reason for sending a steady stream of one-size-fits-all messages to prospects. "The idea being that by keeping these folks exposed to ...
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Consumer Loyalty and Satisfaction Varies by Industry
Gamers are as passionate about their gaming consoles as auto buyers are about their cars, according to a survey from Ipsos Loyalty.
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Social Media Passion Index: Golf Brands
Consumers love the Callaway Golf Company—and are more passionate it than for any other golf brand in the US, according to the NetBase Brand Passion Index, which measures the intensity ...
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Access to Customer Data = Retention, Sales
Companies that have access to a holistic view of customer data achieve better customer service and efficiency, improved loyalty, and more repeat business from their established customers, according to ...
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Branded Social Profiles Increase Purchase Intent
A brand's presence on a social media site not only engenders consumer loyalty but also affects consumers' likelihood to buy, according to a study conducted by Psychster Inc. for Allrecipes.com.
Branded ...
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You'll Be Shocked and Amazed! Or Maybe Not.
The purpose of a subject line or headline is, obviously, to persuade a reader that she must look inside. But if your tantalizing teaser promises far more than the email ...
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Times Have Changed, so Have We
Happy New Year! It's a brand-new day—especially when it comes to the American consumer. And that may be good or bad news for marketers, depending on the products they sell ...
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I'd Like to Talk to the Manager
If your small business has earned a devoted cadre of loyal customers, you can assume they have a vested interest in your ongoing success. They want uninterrupted, easy access to ...