Marketing Resources: Customer Loyalty

• Five Ways Your Loyalty Program Can Deliver the 'Wow' Factorby Fred Thompson
  To deliver the critical wow factor that draws people into loyalty programs and keeps them there, marketers must get inside customers' heads to identify what motivates them. Learn five key points about driving customer behavior.
  More articles on Customer Evangelists, Customer Loyalty, Customer Relationships, Marketing Smarter
• Humanize Your Email Marketing With a Well-Timed Thank Youby Karen Talavera
  If you're in the business of building lasting customer relationships, saying "thank you" is essential. Without it, you're at greater risk of customer flight—and you're a sitting duck for the competition. Here's how to thank your customers via email—the right ...
  More articles on Brand Equity, Customer Loyalty, Customer Relationships, Email Marketing, Marketing Tips
• Best-Practices in Customer-Experience Leadership: Voices From the Topby Jack Mitchell, Larry Senn, Teresa Laraba
  How do customer service champs maintain their loyal following? Three key speakers at this week's annual Customer Experience Leadership conference preview their talks and share best-practices on customer-centric cultures.
  More articles on Customer-Centric, Customer Experience, Customer Loyalty, Customer Service, Marketing Tips
• Need a Brilliant Brand Strategy? Go See a Movieby Duke Greenhill
  Filmmakers and marketers migrate toward one another because the key to their success is the same: story. Learn how Apple successfully created an emotional bond with its customers that transcends commerce and lives on.
  More articles on Branding, Content, Customer Engagement, Customer Loyalty, Marketing Smarter
• How Vulnerable Are You to Customer Defection?by Laura Patterson
  Our job as marketers is to acquire, grow, and retain profitable customer relationships to create a sustainable competitive advantage. Here are five factors for measuring (and maintaining) successful customer relationships.
  More articles on CRM, Customer Acquisition, Customer Loyalty, Customer Relationships, Marketing Tips, Measurement, Segmentation, Targeting
• List Segmentation: Why It's Important and How to Do Itby Georgia Christian
  List segmentation increases the relevancy of your email messages—resulting in higher open and click-through rates and increased sales. Not sure how to get started? Here are eight factors to consider when segmenting customers.
  More articles on Customer Loyalty, Email Lists, Email Marketing, Segmentation, Targeting
• Six Steps to Improve Customer Retentionby Chintan Bharwada
  Customer retention is ultimately driven by value. Even the best segmentation, targeting, positioning, creative messaging, or promotion with flawless execution will fall flat in the absence of value. To succeed, customer retention must be a top-down, companywide initiative. Here's how ...
  More articles on Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Tips
• Strategy First When Integrating Social Media and Direct Marketingby Debra Ellis
  The path to social-media success is filled with sinkholes that cost you time and relationships. Clearly defining your plan, documenting the process and details, and revising the plan as needed is the difference between profitable social-media engagement and being just ...
  More articles on Benchmarking, Brand Loyalty, Customer Loyalty, Direct Marketing, Marketing Strategy, Metrics, Social Media, Testing
• Building Loyalty and Corporate Profitability in Eight Productive Stepsby Dianne Durkin
  It's no secret that loyal employees are the driving force behind solid, stable, and profitable companies, whereas unhappy, disgruntled, and disloyal employees can quickly bring any company to its knees. Companies that lack employee commitment can change their culture and ...
  More articles on Brand Loyalty, Collaboration, Customer Engagement, Customer Loyalty, Marketing Tips
• 10 Tips for Building Customer Loyaltyby Chintan Bharwada
  Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones. Loyal customers tend to buy more, more regularly. And frequently they will recommend your business to others. Here are 10 ...
  More articles on Brand Ambassadors, Branding, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Tips
• Tertiary Keyword Rankings: Using Your Search-Engine Presence to Power Your Customersby Andy Komack
  In the world of B2B marketing, what would you say your customers want most from you? Some of the obvious things are quality products, great service, reasonable prices, and solutions that increase profits. But what would they really want if ...
  More articles on B2B Marketing, Customer Loyalty, Keywords, SEO, Website Design
• Earning Customer Raves: Make These Five Decisions, and Customers Will Grow Your Business for Youby Jeanne Bliss
  When you make decisions that respect and honor customers, you will earn their admiration and, eventually, their love. Then customers will begin to grow your business for you.
  More articles on Community, Customer Loyalty, Customer Relationships, Value Propositions
• Are You Building the Right Kind of Loyalty?by Jill Griffin
  More articles on Customer Behavior, Customer Loyalty, Customer Retention, Segmentation
• Delivering Frontline 'Wow': Three Must-Haves for Every Employeeby Jill Griffin
  More articles on Brand Ambassadors, Customer Experience, Customer Loyalty, Customer Relationships, Customer Service
• 'Value' Does Not Equal Low Priceby Edward Hellenbeck
  More articles on Customer-Centric, Customer Loyalty, Customer Service
• Two Birds With One Stone: The Disarmingly Sensible Way to Growth and Profit From Existing Customersby Reg Price, Don Schultz
  More articles on Customer Loyalty, Customer Retention, Customer Satisfaction, Marketing Smarter, Marketing Tips
• 15 Ways to Improve Customer Loyaltyby Jill Griffin
  More articles on Customer Loyalty, Customer Service, Marketing Smarter, Word of Mouth

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• How to Bridge the Left Brain-Right Brain Gap In Your Loyalty Program
  "To deliver the critical wow factor that draws consumers into loyalty programs and keeps them there," writes Fred Thompson at MarketingProfs, "marketers must get inside customers' heads." What you'll find ...
  More articles on Customer Behavior, Customer Loyalty, Marketing Tips
• Top 12 Customer Loyalty Trends for 2012 [Slide Show]
  Customer loyalty is critical for driving sustainable business growth, but retaining customers remains a challenge for many businesses. To improve your customer loyalty strategies, tap into these trends that'll be ...
  More articles on Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention
• Challenge the Status Quo! Take on a Dominant Market Player [Slide Show]by Louis Rix
  We all learned on the playground in elementary school that it's never a good idea to take on the big kid. But maybe you should! Learn five ways to effectively ...
  More articles on Branding, Customer Loyalty, Marketing Smarter, Marketing Strategy, PPC Campaigns, Small Business
• Social Media Engagement Drives Customer Loyalty, Higher Spending
  People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products ...
  More articles on Brand Loyalty, Customer Engagement, Customer Loyalty, Research Summaries, Social Media
• Tripped Up by a Typo: Five Real-Life Examples [Slide Show]by Christian Gulliksen
  It's bad enough when you notice a typo in a tweet. But what if a sloppy error ends up on a billboard, menu, or business sign? Here are five examples ...
  More articles on Content, Customer Loyalty, Customer Retention, Writing
• Digital Loyalty: You Built It. What's Next? Part 5 [Video]
  In the final installment of this five-part video series on Digital Loyalty, experts from The Buddy Group and Badgeville explore key considerations of a consumer loyalty, incentive, or rewards program, ...
  More articles on Branding, Customer Loyalty, Digital Marketing, Marketing Tips
• Common Pitfalls and Challenges of Modern Customer Loyalty, Part 3 [Video]
  Part three of this five-part video series on digital loyalty explores customer understanding of loyalty programs, social platforms and access devices (e.g., mobile), common user-interface challenges, and alignment of loyalty ...
  More articles on Customer Loyalty, Marketing Tips, Social Media
• Digital Loyalty Strategy in a New Landscape, Part 2 [Video]
  In part two of this five-part video series on digital loyalty, experts from The Buddy Group and Badgeville explore users' needs, reaching the right audience with the right messages, and ...
  More articles on Branding, Customer Loyalty, Digital Marketing, Marketing Smarter
• Two Ways to Be Indispensable to Your Customers
  "One of the truly jarring dimensions of the Great Recession is the death sentence it has imposed on hundreds of brands, even whole companies, that were once familiar parts of ...
  More articles on Brand Loyalty, Customer Engagement, Customer Loyalty, Recession
• Four Ways to Maintain Customer Loyalty in a Downturn
  "Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones," writes Chintan Bharwada in an article at MarketingProfs. "Loyal customers ...
  More articles on Branding, Customer Loyalty, Recession
• Three Things You Can Learn From Groupon
  If you live in the United States or Canada, there's a chance you've used Groupon to receive discounts on a variety of products and services. "Since launching in November 2008, ...
  More articles on Customer Loyalty, Small Business, Websites
• Mobile Marketing Gaining Ground Among Retailers
  US retailers are actively pursuing the mobile channel to enhance customer engagement and loyalty: 73% have some type of mobile initiative in place and 20% of are in the process ...
  More articles on Customer Engagement, Customer Loyalty, Mobile Marketing, Research Summaries
• Why 'Spray and Pray' Email Marketing Doesn't Work
  Your B2B email marketing program might have a good reason for sending a steady stream of one-size-fits-all messages to prospects. "The idea being that by keeping these folks exposed to ...
  More articles on B2B Marketing, Customer Loyalty, Email Marketing
• Consumer Loyalty and Satisfaction Varies by Industry
  Gamers are as passionate about their gaming consoles as auto buyers are about their cars, according to a survey from Ipsos Loyalty.
  More articles on Customer Loyalty, Research Summaries, Segmentation
• Social Media Passion Index: Golf Brands
  Consumers love the Callaway Golf Company—and are more passionate it than for any other golf brand in the US, according to the NetBase Brand Passion Index, which measures the intensity ...
  More articles on Community, Customer Loyalty, Research Summaries, Social Media
• Access to Customer Data = Retention, Sales
  Companies that have access to a holistic view of customer data achieve better customer service and efficiency, improved loyalty, and more repeat business from their established customers, according to ...
  More articles on Customer Loyalty, Customer Retention, Customer Service, Research Summaries
• Branded Social Profiles Increase Purchase Intent
  A brand's presence on a social media site not only engenders consumer loyalty but also affects consumers' likelihood to buy, according to a study conducted by Psychster Inc. for Allrecipes.com. Branded ...
  More articles on Branding, Customer Behavior, Customer Loyalty, Research Summaries, Social Media
• You'll Be Shocked and Amazed! Or Maybe Not.
  The purpose of a subject line or headline is, obviously, to persuade a reader that she must look inside. But if your tantalizing teaser promises far more than the email ...
  More articles on Copywriting, Customer Loyalty, Small Business
• Times Have Changed, so Have We
  Happy New Year! It's a brand-new day—especially when it comes to the American consumer. And that may be good or bad news for marketers, depending on the products they sell ...
  More articles on Customer Behavior, Customer Loyalty, Recession
• I'd Like to Talk to the Manager
  If your small business has earned a devoted cadre of loyal customers, you can assume they have a vested interest in your ongoing success. They want uninterrupted, easy access to ...
  More articles on Customer Engagement, Customer Loyalty, Small Business

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Customer Loyalty online seminar broadcasts from the best minds in marketing

• Is Your Company Beloved? How to Drive Extreme Customer LoyaltyBroadcast on 10/7/2010 11:00:00 AM
  More seminars on Customer Evangelists, Customer Loyalty, Marketing Tips, Word of Mouth
• He's Just Not That Into You: When Your Customer Doesn't Want a Relationship (and What to Do About It)Broadcast on 3/18/2010 11:00:00 AM
  More seminars on Customer Loyalty, Customer Relationships, Marketing Strategy, Marketing Tips

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Customer Loyalty marketing downloads for the busy professional

• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  More tools on Case Studies, Community, Customer Engagement, Customer Loyalty, Email Marketing, Referrals, Segmentation, Social Media, Videos

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